© Arete Kosmos
Unit 6: Website Development – Assignment 1
© Arete Kosmos
,© Arete Kosmos
Contents
Introduction: .................................................................................................................................................................................................................................... 3
How the website follows the website design principles:................................................................................................................................................................. 5
Description of Apple.com website ................................................................................................................................................................................................. 26
Target audience ............................................................................................................................................................................................................................. 26
Purpose of website ........................................................................................................................................................................................................................ 27
Aim ................................................................................................................................................................................................................................................. 27
How the website follows the main requirements of a website:.................................................................................................................................................... 30
Alibaba.com ................................................................................................................................................................................................................................... 33
How the website follows the website design principles:............................................................................................................................................................... 36
Description of website ................................................................................................................................................................................................................... 70
Target audience ............................................................................................................................................................................................................................. 70
Purpose of website ........................................................................................................................................................................................................................ 70
Conclusion ...................................................................................................................................................................................................................................... 74
References ..................................................................................................................................................................................................................................... 82
,© Arete Kosmos
Chosen websites:
Apple.com Vs Alibaba.com
Introduction:
Apple is a multinational tech company, by far the largest company in the world, with its value
standing at $2 trillion, Alibaba on the other hand is the biggest marketplace in the world for
wholesalers, by far the largest and most used marketplace website in China, third largest
retailer in the world.
Let’s look at how these two websites have developed over the years and see why their
websites (its design, features, psychology of design) using the design principles have played a
part to their success.
Apple.com
Image (Showing Before/ old website of Apple):
Here the website is missing key features compared to the latest version, such as the search bar,
the layout is not aesthetically pleasing with content just frown at the user.
, © Arete Kosmos
Unit 6: Website Development – Assignment 1
© Arete Kosmos
,© Arete Kosmos
Contents
Introduction: .................................................................................................................................................................................................................................... 3
How the website follows the website design principles:................................................................................................................................................................. 5
Description of Apple.com website ................................................................................................................................................................................................. 26
Target audience ............................................................................................................................................................................................................................. 26
Purpose of website ........................................................................................................................................................................................................................ 27
Aim ................................................................................................................................................................................................................................................. 27
How the website follows the main requirements of a website:.................................................................................................................................................... 30
Alibaba.com ................................................................................................................................................................................................................................... 33
How the website follows the website design principles:............................................................................................................................................................... 36
Description of website ................................................................................................................................................................................................................... 70
Target audience ............................................................................................................................................................................................................................. 70
Purpose of website ........................................................................................................................................................................................................................ 70
Conclusion ...................................................................................................................................................................................................................................... 74
References ..................................................................................................................................................................................................................................... 82
,© Arete Kosmos
Chosen websites:
Apple.com Vs Alibaba.com
Introduction:
Apple is a multinational tech company, by far the largest company in the world, with its value
standing at $2 trillion, Alibaba on the other hand is the biggest marketplace in the world for
wholesalers, by far the largest and most used marketplace website in China, third largest
retailer in the world.
Let’s look at how these two websites have developed over the years and see why their
websites (its design, features, psychology of design) using the design principles have played a
part to their success.
Apple.com
Image (Showing Before/ old website of Apple):
Here the website is missing key features compared to the latest version, such as the search bar,
the layout is not aesthetically pleasing with content just frown at the user.
, © Arete Kosmos
