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Summary Invention vs Innovation:- The invention creates something NEW; Innovation creates something that SELLS (Mathew Herbert, 2016). 1. The invention is a fresh idea and how it works in theory, however innovation is practical implementation. 2. The invention re
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Product Process Manager: - A responsible leader whose role is strategic and much like CEO for the product, who set and owns overall production process, direction and stays until the product may be removed from the market who is also responsible for the profit & loss function of the product. Roles of Product Process Manager: - • To understand the user need, configure them to feasible design • Identifying problems and opportunities • Creating a roadmap Project Manager: - A conceiver whose role is tactical and focused on execution for the product, who gets a vision from the Product Manager, develops a timeline, and plans the work to achieve the target.
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- Summarized whole book?
- No
- Which chapters are summarized?
- Explain the difference between invention and innovation relative to new product development. 2. take
- Uploaded on
- April 2, 2022
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- 5
- Written in
- 2021/2022
- Type
- Summary
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Discussion Units BUS 5112, Marketing Management
