Unit 29 Relationship Marketing
Handout
Amy Louisa Riley
10/12/2021
, CONTENTS PAGE
Figure 1.1 – Introduction/Background of relationship marketing in Amazon.
Figure 1.2 – Types of Information used by Amazon to develop relationship marketing activities.
Figure 1.3 – Relationship marketing and the marketing mix.
Figure 1.4 – Analysis of the use of relationship marketing information in developing customer
relationships
Figure 1.5 – Evaluation of the effectiveness of the relationship marketing methods used at
Amazon.
Figure 1.6 – Evaluation of the importance of customer information to the development and
implementation of successful relationship marketing at Amazon.
Figure 1.7 – References.
Handout
Amy Louisa Riley
10/12/2021
, CONTENTS PAGE
Figure 1.1 – Introduction/Background of relationship marketing in Amazon.
Figure 1.2 – Types of Information used by Amazon to develop relationship marketing activities.
Figure 1.3 – Relationship marketing and the marketing mix.
Figure 1.4 – Analysis of the use of relationship marketing information in developing customer
relationships
Figure 1.5 – Evaluation of the effectiveness of the relationship marketing methods used at
Amazon.
Figure 1.6 – Evaluation of the importance of customer information to the development and
implementation of successful relationship marketing at Amazon.
Figure 1.7 – References.
