AC2.2 Evaluate the effectiveness of media used in campaigns
for change
Example of
Disadvantage effectiveness
Media Description Advantages
s (campaign +
figures)
A website or web page, regularly Express yourself People will only access the blog Refuge is a campaign that uses
updated, run by an individual or Share your views, wishes and once they know and interested blogs to inform the public about
small group, that is written in an feelings/passions about the campaign. This means their cause – domestic violence.
informal or conversational style. Sharing knowledge that they may need to use another Refuge is a campaign that uses
It’s an online journal/platform Easily accessible for everybody source to inform people of the blog blogs to effectively inform the
where their views are shared on an All age ranges MAY use People may leave rude or public about their cause and why it
individual subject. inappropriate comments or is needed. It provides facts and
Blogs comments that don’t agree with figures that people can easily find
your cause. without having to complete their
May not have access to online own research. For example, one of
refuges blog posts has informed us
that ‘£173 million per year is
needed to increase the number of
refuge spaces available so that no
women or child is turned away’
Viral This refers to marketing messages It doesn’t cost much to produce The strength of viral messaging Petition for free school meals by
messagi that are passed from person to something that people will want to depends on the transfer of Marcus Rashford. Many followers
person through social networks share. messages from person to person. - shared with friends and family to
ng that they use. Sometimes it’s the simplest ideas You can get Spam threats. If made make them aware and the petition
that stick the most. badly, viral messaging can guide to gained over 1 million signatures.
If it goes viral, it spreads your significant spam issues. This was a success and achieved a
message and your brand much result.
further, targets a bigger audience
and therefore your campaign can
gain more supporters leading to
success
for change
Example of
Disadvantage effectiveness
Media Description Advantages
s (campaign +
figures)
A website or web page, regularly Express yourself People will only access the blog Refuge is a campaign that uses
updated, run by an individual or Share your views, wishes and once they know and interested blogs to inform the public about
small group, that is written in an feelings/passions about the campaign. This means their cause – domestic violence.
informal or conversational style. Sharing knowledge that they may need to use another Refuge is a campaign that uses
It’s an online journal/platform Easily accessible for everybody source to inform people of the blog blogs to effectively inform the
where their views are shared on an All age ranges MAY use People may leave rude or public about their cause and why it
individual subject. inappropriate comments or is needed. It provides facts and
Blogs comments that don’t agree with figures that people can easily find
your cause. without having to complete their
May not have access to online own research. For example, one of
refuges blog posts has informed us
that ‘£173 million per year is
needed to increase the number of
refuge spaces available so that no
women or child is turned away’
Viral This refers to marketing messages It doesn’t cost much to produce The strength of viral messaging Petition for free school meals by
messagi that are passed from person to something that people will want to depends on the transfer of Marcus Rashford. Many followers
person through social networks share. messages from person to person. - shared with friends and family to
ng that they use. Sometimes it’s the simplest ideas You can get Spam threats. If made make them aware and the petition
that stick the most. badly, viral messaging can guide to gained over 1 million signatures.
If it goes viral, it spreads your significant spam issues. This was a success and achieved a
message and your brand much result.
further, targets a bigger audience
and therefore your campaign can
gain more supporters leading to
success
