Media effects theories argue that media has the power to shape the audience’s thoughts and
behaviour. How valid do you find the claims made by effects theories?
Refer to two close study products (Metroid Prime 2 Echoes, Sims Freeplay, Tomb Raider) in
your answer.
[25 Marks]
Plan:
● Introduction
● Paragraph 1
- Hypodermic needle theory
- Post 90s feminism
● Paragraph 2
- Gerbner: cultivation theory
- Violence
● Paragraph 3
- Target audience
- Cohen: moral panics
● Paragraph 4
- Genre
● Paragraph 5
- Blumler & Katz: uses & gratification
- Genre cont.
● Paragraph 6
- Stuart Hall: reception theory
- Hegemony
● Conclusion
(full answer on next page)
behaviour. How valid do you find the claims made by effects theories?
Refer to two close study products (Metroid Prime 2 Echoes, Sims Freeplay, Tomb Raider) in
your answer.
[25 Marks]
Plan:
● Introduction
● Paragraph 1
- Hypodermic needle theory
- Post 90s feminism
● Paragraph 2
- Gerbner: cultivation theory
- Violence
● Paragraph 3
- Target audience
- Cohen: moral panics
● Paragraph 4
- Genre
● Paragraph 5
- Blumler & Katz: uses & gratification
- Genre cont.
● Paragraph 6
- Stuart Hall: reception theory
- Hegemony
● Conclusion
(full answer on next page)
