Summary Marketing

Post Graduate Diploma in
Management

MARKETING
MANAGEMENT

, CORSE DESCRIPTION AND
BROAD OUTCOMES



 THE COURSE PROVIDES A STRUCTURED
APPROACH TO UNDERSTANDING AND
MANAGING THE MARKERTING FUNCTION OF
THE ORGANIZATION.

 THE COURSE WILL ENABLE THE STUDENTS
TO INTEGRATE ALL MARKETING ELEMENTS
INTO AN ORGANIZED COHESIVE STRATEGIC
PLAN OF ACTION

, BROAD OUTCOMES


LEARNERS WILL BE ABLE TO :-

 DEMOSTRATE KNOWLEDGE OF MARKETING
STRATEGIES AND THEIR APPLICATION IN
THE BUSINESS ENVIRONMENT

 DISPLAY ABILITY TO INTEGRATE
MARKETING CONCEPTS WITH WORK
EXPERIENCE.

, WHAT IS MARKETING ?
 IDENTIFYING AND MEETING HUMAN AND
SOCIAL NEEDS PROFITABLY



 PROCESS OF PLANNING AND EXECUTING
THE CONCEPTION, PRICING, PROMOTION
AND DISTRIBUTION OF IDEAS, GOODS
AND SERVICES TO CREATE EXCHANGES
THAT SATISFY INDIVIDUAL AND
ORGANIZATIONAL GOALS