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Summary

Summary Types of Social Media

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Notes on Social Media

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Facebook Twitter YouTube Instagram LinkedIn




Features  Can “Like” each other’s  Can “Retweet” other  Can comment on  Can host a live  Can send voice
posts via the “Like” button people’s tweets videos if the video where messages to other
 Can comment on the post  Can customise twitter uploader allows others can ask members of the
to give your opinion alerts (Discontinued) them to questions while business or other
 Can share the post  Can pin tweets so they  Get suggested you answer businesses
 Create groups where stay at the top so it’s videos that are them live  Can view the amount of
people can request to join the first thing people relevant to what the  Can heart posts people that have
see when they go on person’s watched if you enjoys viewed your profile
their profile the post  Can state the position
you are in the business
Structure  When searching for  Can see who tweeted  See the thumbnails  Works well for  The feed takes up most
somebody their profile and what they said of the videos and brands with of the page and are able
picture is the biggest  Mainly text as and then read the title of strong visuals to read what other
object and it is most likely links due to people the video below it  More emphasis business are doing
the first thing you‘re going posting how they feel  Images for the is put onto the  Has a section where you
to look at about a certain topic videos are large to post, rather can see people you may
 Can see who posted a post attracts eyes than the know
and can go onto their description and
profile to see other posts the poster of
they’ve made the image
Target  More for people to talk to  For people who like to  Younger people tend  Appeals to a  More for businesses
Audience family members and to voice their opinions to watch YouTube younger  Meet Professional
reconnect with people they  People can see other rather than audience people
haven’t seen for years people’s opinions to traditional TV  43.1% of people  61% are between 30
 75.6% of people are see what others think  82% of people are are between 18 and 64 years old
between 18 and 34 years between 18 and 29 and 34 years old
old years old

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