Audience Appeals (Zoella)
‘DOES YOUR DOG DO THIS? | VLOGMAS’ (YouTube – Zoe)
- She mentions how during ‘vlogmas’, there is less time to tidy the home. She
mentions how she is going to spend her afternoon sorting the house out. This can
link into today; females are still expected to do the domestic labor within the
household. This reinforces the female stereotype of completing the domestic labor.
- The dog being shown has cachet due to how many females are nurturing and will
admire the dog or relate it to their own pet.
- Interpellation takes place between the TA and Zoe due to how there are a lot of
shared ideologies. For example, many
young females find passion through
fashion and make up and therefore, they
will feel they can connect more personally
to Zoe.
- When she is looking down at the advent
calendar for her dog and with her dog, it
comes across as though the dog is a part
of her family and connotes a sense of belonging and nurture. The fact that she is
reading the advent calendar reinforces how females are stereotypically seen as
well-educated and appreciative of small details. Similarly, her dress code is of a red
jumper. This links into the festive season of Christmas and implies how she enjoys
exaggerating and showing her excitement to others.
- Percy (Zoe’s pet rabbit) is having their hutch cleaned out by Zoe. The fact that her
rabbit is given a name creates a more personal relationship with her rabbit. This
allows the TA to see how she is a thoughtful, maternal and sensitive woman. This
may remind the audience that this is how ‘women’ should all be (George Gerbner).
Linking into Y+R consumer characterisation model, Zoe comes across as though
she is a mainstreamer. She completes many of the domestic roles and appears a
creature of habit whereby she remains prompt at tasks she sets herself.
Consequently, females are stereotypically seen as of the more sensitive gender.
Considering her TA is predominately young females, these women will continue
seeing the interpellation of how females should behave and these specific
messages will be instilled within them and they will begin to believe that is how they
should be without questioning it (Cultivation theory)
- Blumer and Katz (Gratification Theory) – Zoe gives information on how she feels
is the best method to do certain things. For example, we are able to see how she
cleans Percy’s hutch. Surveillance also takes place throughout her vlogs. The TA
, are able to feel involved with her life due to seeing what she does. For example,
when she goes to work.
- When preparing a bath for her dog, she
refers to her as ‘good girl’ when she
walked into to bathroom – nurturing,
maternal, feminine, exaggerated and
sensitive. Also, the comcept of giving
her pet a bath creates a maternal
implication of Zoe. It connotes how she
treats her pet as though she is just as
important and precious as a human.
- The bath bomb she shows us closely in detail is what many females find fascinating
in and would therefore want to purchase one themselves. This increases her
celebrity endorsement.
- ‘She knows’ ‘You know don’t you’ – talks to the camera (interacts with TA making
them feel appreicated. She talks to dog, Nala.
- While Zoe was opening gifts from her
family and friends, she uses direct mode of
address and shows us closely her gift. This
creates a more personal relationship with
her supporters; building up the rapport with
them. The fact that her boyfriend, Alfie is
also in her vlog also appeals to the target
audience. Many females struggle to find hapiness with somebody. They also desire
to find someone who leaves them captivated and gives them appreciation, attention
and shows them their love for them. The Uses of Gratification theory is applicable
here due to how escapism is created. The TA will be able to appreicate Zoe’s
fortunate lifestyle. They will be able to escape from their own lives and focus on
Zoe’s life that they dream of having.
- ‘It is time for you to go upstairs’ – talking to the dog, Nala as though she could
understand her. She is sensitive, personal, thoughtful, empathetic and maternal.
‘DOES YOUR DOG DO THIS? | VLOGMAS’ (YouTube – Zoe)
- She mentions how during ‘vlogmas’, there is less time to tidy the home. She
mentions how she is going to spend her afternoon sorting the house out. This can
link into today; females are still expected to do the domestic labor within the
household. This reinforces the female stereotype of completing the domestic labor.
- The dog being shown has cachet due to how many females are nurturing and will
admire the dog or relate it to their own pet.
- Interpellation takes place between the TA and Zoe due to how there are a lot of
shared ideologies. For example, many
young females find passion through
fashion and make up and therefore, they
will feel they can connect more personally
to Zoe.
- When she is looking down at the advent
calendar for her dog and with her dog, it
comes across as though the dog is a part
of her family and connotes a sense of belonging and nurture. The fact that she is
reading the advent calendar reinforces how females are stereotypically seen as
well-educated and appreciative of small details. Similarly, her dress code is of a red
jumper. This links into the festive season of Christmas and implies how she enjoys
exaggerating and showing her excitement to others.
- Percy (Zoe’s pet rabbit) is having their hutch cleaned out by Zoe. The fact that her
rabbit is given a name creates a more personal relationship with her rabbit. This
allows the TA to see how she is a thoughtful, maternal and sensitive woman. This
may remind the audience that this is how ‘women’ should all be (George Gerbner).
Linking into Y+R consumer characterisation model, Zoe comes across as though
she is a mainstreamer. She completes many of the domestic roles and appears a
creature of habit whereby she remains prompt at tasks she sets herself.
Consequently, females are stereotypically seen as of the more sensitive gender.
Considering her TA is predominately young females, these women will continue
seeing the interpellation of how females should behave and these specific
messages will be instilled within them and they will begin to believe that is how they
should be without questioning it (Cultivation theory)
- Blumer and Katz (Gratification Theory) – Zoe gives information on how she feels
is the best method to do certain things. For example, we are able to see how she
cleans Percy’s hutch. Surveillance also takes place throughout her vlogs. The TA
, are able to feel involved with her life due to seeing what she does. For example,
when she goes to work.
- When preparing a bath for her dog, she
refers to her as ‘good girl’ when she
walked into to bathroom – nurturing,
maternal, feminine, exaggerated and
sensitive. Also, the comcept of giving
her pet a bath creates a maternal
implication of Zoe. It connotes how she
treats her pet as though she is just as
important and precious as a human.
- The bath bomb she shows us closely in detail is what many females find fascinating
in and would therefore want to purchase one themselves. This increases her
celebrity endorsement.
- ‘She knows’ ‘You know don’t you’ – talks to the camera (interacts with TA making
them feel appreicated. She talks to dog, Nala.
- While Zoe was opening gifts from her
family and friends, she uses direct mode of
address and shows us closely her gift. This
creates a more personal relationship with
her supporters; building up the rapport with
them. The fact that her boyfriend, Alfie is
also in her vlog also appeals to the target
audience. Many females struggle to find hapiness with somebody. They also desire
to find someone who leaves them captivated and gives them appreciation, attention
and shows them their love for them. The Uses of Gratification theory is applicable
here due to how escapism is created. The TA will be able to appreicate Zoe’s
fortunate lifestyle. They will be able to escape from their own lives and focus on
Zoe’s life that they dream of having.
- ‘It is time for you to go upstairs’ – talking to the dog, Nala as though she could
understand her. She is sensitive, personal, thoughtful, empathetic and maternal.
