Kenocia Fernandes 244890
Unit 7 P6
Rita Rosemont-Hachani
CUSTOMER SERVICE IN THE AVIATION INDUSTRY
P6 Compare customer service strategies developed by
aviation organisations.
M1 Analyze how customer service provision is
implemented in aviation organisations.
Why are these strategies important?
Making excellent customer strategies can directly link to increment in
the company’s reputation, expansion, and profit in making higher
revenue. Customer service can effectively
play a vital role in
developing
aviation organizations as well as in the
airline company itself. There are many
airlines which implement the models to
provide the best a customer can get in
terms of their expectations and they are
as follows:
British Airways
The staff at British Airways are
dedicated to ensuring that our
customers always experience a
safe and enjoyable journey. They
are focused on providing
outstanding customer service.
Meeting the rising expectations of their customers remain central
to their strategy of transforming British Airways into the world’s
leading global premium airline. Their investment in their staff,
fleet and facilities are all about making sure they provide the
very best in customer service. The company wants all their
customers to enjoy a premium service at every point of their
journey, whenever and wherever they travel.
, Kenocia Fernandes 244890
Unit 7 P6
Rita Rosemont-Hachani
The main Strategy and objectives implemented by the company
(British Airways) is being focused throughout from the start to
become the world’s leading global premium airline.
The actions they are taking now to make their cost base more
efficient and their determined focus on outstanding customer
service are critical parts of this long-term vision to create a
sustainable and profitable future for the business, benefiting our
customers, colleagues and shareholders.
The actions they taking to pursue it are:
Their five goals on their website are:
1. Be the airline of choice for long-haul premium customers-
Long-haul premium customers are key to our profitability. We
will use our deep understanding of what is required to be their
airline of choice to drive our design choices on product,
network, and service. We will also maintain a strong presence
in the cargo, economy, and short haul segments, which play a
critical supporting role.
Unit 7 P6
Rita Rosemont-Hachani
CUSTOMER SERVICE IN THE AVIATION INDUSTRY
P6 Compare customer service strategies developed by
aviation organisations.
M1 Analyze how customer service provision is
implemented in aviation organisations.
Why are these strategies important?
Making excellent customer strategies can directly link to increment in
the company’s reputation, expansion, and profit in making higher
revenue. Customer service can effectively
play a vital role in
developing
aviation organizations as well as in the
airline company itself. There are many
airlines which implement the models to
provide the best a customer can get in
terms of their expectations and they are
as follows:
British Airways
The staff at British Airways are
dedicated to ensuring that our
customers always experience a
safe and enjoyable journey. They
are focused on providing
outstanding customer service.
Meeting the rising expectations of their customers remain central
to their strategy of transforming British Airways into the world’s
leading global premium airline. Their investment in their staff,
fleet and facilities are all about making sure they provide the
very best in customer service. The company wants all their
customers to enjoy a premium service at every point of their
journey, whenever and wherever they travel.
, Kenocia Fernandes 244890
Unit 7 P6
Rita Rosemont-Hachani
The main Strategy and objectives implemented by the company
(British Airways) is being focused throughout from the start to
become the world’s leading global premium airline.
The actions they are taking now to make their cost base more
efficient and their determined focus on outstanding customer
service are critical parts of this long-term vision to create a
sustainable and profitable future for the business, benefiting our
customers, colleagues and shareholders.
The actions they taking to pursue it are:
Their five goals on their website are:
1. Be the airline of choice for long-haul premium customers-
Long-haul premium customers are key to our profitability. We
will use our deep understanding of what is required to be their
airline of choice to drive our design choices on product,
network, and service. We will also maintain a strong presence
in the cargo, economy, and short haul segments, which play a
critical supporting role.
