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Summary BTEC Level 3 National Business Student Book 1, ISBN: 9781846906343 Unit 9 - Creative Product Promotion

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Summary study book BTEC Level 3 National Business Student Book 1 of Catherine Richards, Rob Dransfield - ISBN: 9781846906343, Edition: 3rd edition, Year of publication: - (Unit 9)










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August 11, 2021
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UNIT 9
CREATIVE
BUSINESS
PROMOTI
ON
Klein Luyindula

, Unit 9 Creative Product
Promotion
◦P3 – Explain the role of advertising agencies in the development
of a successful promotional campaign
◦P4 – Explain the reasons behind the choice of media in a
successful promotion campaign
◦M2 – Explain the advantages and the disadvantages of using
professional agencies in ensuring promotional success
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