Non internet day = 3 hours first day
Ac2.2 - 15 marks
Ac1.6 - 6 marks
Ac 1.5 - 6 marks
Ac1.4 - 6 marks
Ac1.3 - 4 marks
Ac1.1 - 4 marks
Ac1.2 - 4 marks
Internet day = 5 hours second day
Ac3.1 = 10 marks =
Ac3.2 = 20 marks
Ac3.3 = 15 marks
Ac2.1 - 10 marks
Ac2.2 Evaluate the effectiveness of media used in campaigns for change
evaluate the effectiveness of 4 types of media used in campaigns for change. Does
not need to link to brief bang out fully get 15 marks
Viral messaging
- Viral messaging is a useful method for promoting a campaign for change -
Vm is when one person shares a message to another via social media - Vm
is like a chain reaction, when one person shares, than another will - Vm is
commonly used on social media platforms like Instagram or twitter
Viral messaging advantages
- Vm is cheap and accessible to anyone with social media or messaging platforms -
Vm is a cheap method of effectively spreading a message globally - Vm leads to
thousands or millions people seeing a message quickly with 0 effort - Vm fast and
cheap way of getting attention shows effectiveness of promoting - Vm example
could be a message receiving reposts or share to friends - Vm most common way of
promoting a message to people of your target market - Vm can be reached to
anyone with a device
- Vm not just happen on social media, but emails as well
- Vm is flexible in relation to different devices and platforms in sending a message -
Vm flexibility is effective is promoting a campaign for change
Viral messaging disadvantages
- Vm lacks certainty as no guarantee in people sharing a message
- Vm requires the message to have interest towards people so they can share -
Vm message could interest older generation of people but not younger people -
Vm depends on people sharing the message
- Vm could not be viral due to people not feeling the need to share the message -
Vm lack of certainty with people not sharing and if it will be viral, less effective -
Vm could not make sense towards to people as message could be unclear - Vm
could make people think that the message does not need to be shared - Vm could
not make sense to people of different dialect
- Vm could only be reached towards a small amount of people and not loads of people -
Vm lacks effectiveness as message could be unclear and not certain it reach target
Campaign example where this method was used effectively/ ineffectively?
- Example of where campaign used vm effectively is time to change organisation - Time to
change organisations, works to end mental health discrimination - Time to change used
coasters as their main campaign tool to promote awareness of cause - Time to change used
coasters to promote their cause in pubs and bars
- Time to change coaster received awareness from a viral post that was shared - Time to
, change message was shared to a wide range of people quickly it was a tweet - Time to
change tweet received 200k likes and 70.3k people talking about it - Time to change shows
how vm is effective as a method of promoting a cause for change
Social networking
- Social networking focuses on connection with others and meeting new people online -
Social networking could happen on apps like twitter or instagram
- 3.81 million people were using social media back in 2021
- Social networking also used in gaining jobs or experience on apps like linkedin
Social networking advantages
- Sn is a fast and feasible way of spreading a message without high costs needed -
Sn helps create connections with people with same interests and goals
- People with the same interests will most likely share messages that resonate with them -
Sn is time effective as it saves time and resources from sharing awareness irl - Sn allows
for feedback and engagement on campaign posts
- Social media platforms used by many as seen by 2021 stat
- Sn is overall an effective method of ensuring a campaign reaches millions of people - Sn
effective in terms of reaching certain demographics and saving money and resources
Social networking disadvantages
- Active support is not certain from people who follow and like campaign posts - Campaign
posts could be deemed as false information as sm has alot of false information - Social media
can gain negative comments making campaign receive negative feedback - Promoting for
campaign on media could get hacked and hackers may alter the post - People may scroll past
the post
- 40yr olds do not have social media so that's a lot of people not seeing posts - Effectiveness
of social media is not useful as social media is not used by all - Effectiveness is not useful as
social media can undermine the reliability of the campaign
Campaign example where this method was used effectively/ ineffectively? -
Eg of where social networking was used effectively is the me too hashtag -
Me too based around sexual assault and harrasment
- Me too is mainly used on social media hashtags to gain support and attention - Me too
hashtag was shown support as 4.7 milly people in 12 milliy posts used in 1st 24hrs - Me to
hashtag shows social networking is effective in spreading cause and gaining support - Me too
hashtag shows social networking leads to global support for campaigns
Word of mouth
- Word-of-mouth marketing can help spread campaign messages
- Sharing campaign to friends and family, Activists can get the ball rolling
- Campaigners may speak to influencers about the campaign who our trusted by their audience -
Educating influences who our trusted, can help spread the campaign more wider and quicker
Advantages of word of mouth
- Cost effective no money only time
- Supporters who are passionate and support the campaign wll be more encouraged to share -
Supporters will be more eager to share campaign as it is a cause they believe in
- Influencers can use their platform to bring new supporters and gain global attention -
People who see influencers supporting a campaign may choose to support as well -
Many influencers who you could persuade to support and share cause
- Flexible and efficient in gaining support and sharing message from influencers and people -
Word of mouth effective in promoting a campaign as cost effective and efficient support
Disadvantages of word of mouth
- mostly involves telling one person at a time, word-of-mouth marketing can be a slow process -
A chance campaign's message will be misinterpreted as it spreads from person to person. - No
guarantee that people will tell other people directly
, - Posting on social media more effective than telling people face to face
- Risk of certain individuals also saying negative feedback about things they do not like -
Complex info about the campaign, people may misunderstand leading to confusion -
Word of mouth leads to way to many risks making it less effective than other methods
Campaign example where this method was used effectively/ ineffectively? - Eg
where word of mouth was used effectively was The ALS Ice Bucket Challenge -
Raised 115milly for the als association
- Ice bucket challenges succeed due to participants nominating others, causing chain reaction -
Ice bucket challenges succeed due to people filming themselves in public doing it - Ice bucket
challenge shows how word of mouth is effective in reaching wide range of people - Ice bucket
challenge shows how word of mouth is effective in gaining successful support - Als example
proves it due to money made
Radio and tv advertising
- Commonly used by campaigns who pay for advertisement to spread their message - Tv
adverts is a segment of tv content created and funded by a company - Company which funds
television adverts, promotes product, service, or spreads message - While driving, frequently
people listen to the radio whilst driving
- while driving, radio stations frequently play the audio of these TV advertisements, -
driver safety, don't drink and drive, or don't text and drive, eg of tv adverts by radio
Advantages of tv advertising and radio
- Tv adverts can be spread to a wide range of people with a television and radio - Tv
adverts can spread important messages abt causes which people do not know abt - Eg
of a tv advert is water aid
- Water aid aim to increase public awareness of global water and sanction crisis -
Water aid goal is to secure financial contributions to help fund their work - Water
aid show people the struggle less fortunate people face
- Water aid shows effectiveness of tv adverts in promoting campaign
- Water aid effective in spreading public awareness on srs topics which affect people -
Tv adverts effective on gathering donations to support people who our struggling - Tv
adverts create authenticity and credibility for campaigns as it appears on tv - People
who see campaigns on tv will think it is credible and will support
- Campaigns on tv creates trustworthiness for people as they will know its a legit cause -
Radio commonly plated in the car so message spread during car drive
Disadvantages of tv adverts and radio
- Companies who make the tv adverts may charge a very high prices to promote -
Cheaper methods of promoting a campaign for change - social networking - Tv
advert maybe unclear in spreading the message of the campaign
- Confusion with tv adverts leads to false information being promoted on live tv -
False information could be spread around to people
- Tv adverts lack effectiveness as companies may create adverts which lacks clearness -
Tv adverts risks the wrong message of a campaign being spread around - Radio which
shares audio of campaign could face static problems
- Tv adverts could face technical issues
- Human faults in editing tv adverts
- Tv adverts and radio is less effective compared to others as technical error occurrence
Campaign example where this method was used effectively/ ineffectively?
- Eg advertising being effective in a campaign is THINK !
- THINK ! focuses on harshening laws on drink driving and road safety campaigns -
campaign reduced the number of traffic fatalities from 1,640 in 1979 to 230 in 2012. -
THINK ! shows effectiveness of tv adverts to promote campaigns cuz of their success -
Ac2.2 - 15 marks
Ac1.6 - 6 marks
Ac 1.5 - 6 marks
Ac1.4 - 6 marks
Ac1.3 - 4 marks
Ac1.1 - 4 marks
Ac1.2 - 4 marks
Internet day = 5 hours second day
Ac3.1 = 10 marks =
Ac3.2 = 20 marks
Ac3.3 = 15 marks
Ac2.1 - 10 marks
Ac2.2 Evaluate the effectiveness of media used in campaigns for change
evaluate the effectiveness of 4 types of media used in campaigns for change. Does
not need to link to brief bang out fully get 15 marks
Viral messaging
- Viral messaging is a useful method for promoting a campaign for change -
Vm is when one person shares a message to another via social media - Vm
is like a chain reaction, when one person shares, than another will - Vm is
commonly used on social media platforms like Instagram or twitter
Viral messaging advantages
- Vm is cheap and accessible to anyone with social media or messaging platforms -
Vm is a cheap method of effectively spreading a message globally - Vm leads to
thousands or millions people seeing a message quickly with 0 effort - Vm fast and
cheap way of getting attention shows effectiveness of promoting - Vm example
could be a message receiving reposts or share to friends - Vm most common way of
promoting a message to people of your target market - Vm can be reached to
anyone with a device
- Vm not just happen on social media, but emails as well
- Vm is flexible in relation to different devices and platforms in sending a message -
Vm flexibility is effective is promoting a campaign for change
Viral messaging disadvantages
- Vm lacks certainty as no guarantee in people sharing a message
- Vm requires the message to have interest towards people so they can share -
Vm message could interest older generation of people but not younger people -
Vm depends on people sharing the message
- Vm could not be viral due to people not feeling the need to share the message -
Vm lack of certainty with people not sharing and if it will be viral, less effective -
Vm could not make sense towards to people as message could be unclear - Vm
could make people think that the message does not need to be shared - Vm could
not make sense to people of different dialect
- Vm could only be reached towards a small amount of people and not loads of people -
Vm lacks effectiveness as message could be unclear and not certain it reach target
Campaign example where this method was used effectively/ ineffectively?
- Example of where campaign used vm effectively is time to change organisation - Time to
change organisations, works to end mental health discrimination - Time to change used
coasters as their main campaign tool to promote awareness of cause - Time to change used
coasters to promote their cause in pubs and bars
- Time to change coaster received awareness from a viral post that was shared - Time to
, change message was shared to a wide range of people quickly it was a tweet - Time to
change tweet received 200k likes and 70.3k people talking about it - Time to change shows
how vm is effective as a method of promoting a cause for change
Social networking
- Social networking focuses on connection with others and meeting new people online -
Social networking could happen on apps like twitter or instagram
- 3.81 million people were using social media back in 2021
- Social networking also used in gaining jobs or experience on apps like linkedin
Social networking advantages
- Sn is a fast and feasible way of spreading a message without high costs needed -
Sn helps create connections with people with same interests and goals
- People with the same interests will most likely share messages that resonate with them -
Sn is time effective as it saves time and resources from sharing awareness irl - Sn allows
for feedback and engagement on campaign posts
- Social media platforms used by many as seen by 2021 stat
- Sn is overall an effective method of ensuring a campaign reaches millions of people - Sn
effective in terms of reaching certain demographics and saving money and resources
Social networking disadvantages
- Active support is not certain from people who follow and like campaign posts - Campaign
posts could be deemed as false information as sm has alot of false information - Social media
can gain negative comments making campaign receive negative feedback - Promoting for
campaign on media could get hacked and hackers may alter the post - People may scroll past
the post
- 40yr olds do not have social media so that's a lot of people not seeing posts - Effectiveness
of social media is not useful as social media is not used by all - Effectiveness is not useful as
social media can undermine the reliability of the campaign
Campaign example where this method was used effectively/ ineffectively? -
Eg of where social networking was used effectively is the me too hashtag -
Me too based around sexual assault and harrasment
- Me too is mainly used on social media hashtags to gain support and attention - Me too
hashtag was shown support as 4.7 milly people in 12 milliy posts used in 1st 24hrs - Me to
hashtag shows social networking is effective in spreading cause and gaining support - Me too
hashtag shows social networking leads to global support for campaigns
Word of mouth
- Word-of-mouth marketing can help spread campaign messages
- Sharing campaign to friends and family, Activists can get the ball rolling
- Campaigners may speak to influencers about the campaign who our trusted by their audience -
Educating influences who our trusted, can help spread the campaign more wider and quicker
Advantages of word of mouth
- Cost effective no money only time
- Supporters who are passionate and support the campaign wll be more encouraged to share -
Supporters will be more eager to share campaign as it is a cause they believe in
- Influencers can use their platform to bring new supporters and gain global attention -
People who see influencers supporting a campaign may choose to support as well -
Many influencers who you could persuade to support and share cause
- Flexible and efficient in gaining support and sharing message from influencers and people -
Word of mouth effective in promoting a campaign as cost effective and efficient support
Disadvantages of word of mouth
- mostly involves telling one person at a time, word-of-mouth marketing can be a slow process -
A chance campaign's message will be misinterpreted as it spreads from person to person. - No
guarantee that people will tell other people directly
, - Posting on social media more effective than telling people face to face
- Risk of certain individuals also saying negative feedback about things they do not like -
Complex info about the campaign, people may misunderstand leading to confusion -
Word of mouth leads to way to many risks making it less effective than other methods
Campaign example where this method was used effectively/ ineffectively? - Eg
where word of mouth was used effectively was The ALS Ice Bucket Challenge -
Raised 115milly for the als association
- Ice bucket challenges succeed due to participants nominating others, causing chain reaction -
Ice bucket challenges succeed due to people filming themselves in public doing it - Ice bucket
challenge shows how word of mouth is effective in reaching wide range of people - Ice bucket
challenge shows how word of mouth is effective in gaining successful support - Als example
proves it due to money made
Radio and tv advertising
- Commonly used by campaigns who pay for advertisement to spread their message - Tv
adverts is a segment of tv content created and funded by a company - Company which funds
television adverts, promotes product, service, or spreads message - While driving, frequently
people listen to the radio whilst driving
- while driving, radio stations frequently play the audio of these TV advertisements, -
driver safety, don't drink and drive, or don't text and drive, eg of tv adverts by radio
Advantages of tv advertising and radio
- Tv adverts can be spread to a wide range of people with a television and radio - Tv
adverts can spread important messages abt causes which people do not know abt - Eg
of a tv advert is water aid
- Water aid aim to increase public awareness of global water and sanction crisis -
Water aid goal is to secure financial contributions to help fund their work - Water
aid show people the struggle less fortunate people face
- Water aid shows effectiveness of tv adverts in promoting campaign
- Water aid effective in spreading public awareness on srs topics which affect people -
Tv adverts effective on gathering donations to support people who our struggling - Tv
adverts create authenticity and credibility for campaigns as it appears on tv - People
who see campaigns on tv will think it is credible and will support
- Campaigns on tv creates trustworthiness for people as they will know its a legit cause -
Radio commonly plated in the car so message spread during car drive
Disadvantages of tv adverts and radio
- Companies who make the tv adverts may charge a very high prices to promote -
Cheaper methods of promoting a campaign for change - social networking - Tv
advert maybe unclear in spreading the message of the campaign
- Confusion with tv adverts leads to false information being promoted on live tv -
False information could be spread around to people
- Tv adverts lack effectiveness as companies may create adverts which lacks clearness -
Tv adverts risks the wrong message of a campaign being spread around - Radio which
shares audio of campaign could face static problems
- Tv adverts could face technical issues
- Human faults in editing tv adverts
- Tv adverts and radio is less effective compared to others as technical error occurrence
Campaign example where this method was used effectively/ ineffectively?
- Eg advertising being effective in a campaign is THINK !
- THINK ! focuses on harshening laws on drink driving and road safety campaigns -
campaign reduced the number of traffic fatalities from 1,640 in 1979 to 230 in 2012. -
THINK ! shows effectiveness of tv adverts to promote campaigns cuz of their success -
