Practise paragraphs – criminology
AC3.3
Choice of campaign
I have decided to campaign about …….. due to the lack of understanding of the
consequences caused. This crime is under reported because ……. The consequences of under
reporting of this crime is ……. and this has caused …… (statistics). The case study of ……
(who) left them …… (what happened).
Aim
My campaign has met its aim by raising awareness which I know has happened because I
have gained likes and shares showing more people are aware of this crime and its
consequences.
Objectives
I was detailed and specific about how many posters I was going to put up and where I was
going to put them. I gave a realistic amount of how many I was going to create and how
many social media posts I was going to make etc. All my aims are achievable and reasonable
within my timeline and my budget.
National or local campaign?
My campaign was a local campaign around Stourbridge and surrounding areas which I was
aiming to reach wider areas to eventually become a national campaign.
Target audience
My choice of target audience is …….. because (statistics) …… My campaign is relevant to my
target audience of young adults and teens as they are the most likely age range to be on
social media and view and share my posts. I made my posts appealing to them by making
information relevant to them.
Campaign name
……. Was an appropriate choice because it is related to my campaign and was effective and
persuasive to anyone reading my campaign name. it uses the technique of ……. to encourage
attention and persuade them to raise attention towards learning the consequences of this
crime.
Campaign tagline / slogan
My campaign tagline/slogan of ……. was catchy because it uses the technique of ……. to
support the message I am trying to give to the reader and provide awareness of the dangers
behind this crime not being reported.
Logo
I made my logo simplistic with the image in the centre. Above the image is ……. and below is
……. The simplicity of my logo allows it to be clear and stand out without it being
overwhelming.
AC3.3
Choice of campaign
I have decided to campaign about …….. due to the lack of understanding of the
consequences caused. This crime is under reported because ……. The consequences of under
reporting of this crime is ……. and this has caused …… (statistics). The case study of ……
(who) left them …… (what happened).
Aim
My campaign has met its aim by raising awareness which I know has happened because I
have gained likes and shares showing more people are aware of this crime and its
consequences.
Objectives
I was detailed and specific about how many posters I was going to put up and where I was
going to put them. I gave a realistic amount of how many I was going to create and how
many social media posts I was going to make etc. All my aims are achievable and reasonable
within my timeline and my budget.
National or local campaign?
My campaign was a local campaign around Stourbridge and surrounding areas which I was
aiming to reach wider areas to eventually become a national campaign.
Target audience
My choice of target audience is …….. because (statistics) …… My campaign is relevant to my
target audience of young adults and teens as they are the most likely age range to be on
social media and view and share my posts. I made my posts appealing to them by making
information relevant to them.
Campaign name
……. Was an appropriate choice because it is related to my campaign and was effective and
persuasive to anyone reading my campaign name. it uses the technique of ……. to encourage
attention and persuade them to raise attention towards learning the consequences of this
crime.
Campaign tagline / slogan
My campaign tagline/slogan of ……. was catchy because it uses the technique of ……. to
support the message I am trying to give to the reader and provide awareness of the dangers
behind this crime not being reported.
Logo
I made my logo simplistic with the image in the centre. Above the image is ……. and below is
……. The simplicity of my logo allows it to be clear and stand out without it being
overwhelming.
