Unit 1: Exploring Business
HOW
IMPORTANT IS
INNOVATION
AND
ENTERPORISE
TO TODAY’S
BUSINESSES?
Leilani Gabrielle Courtney
University College Birmingham
, Table of Contents
Apple Inc............................................................................................................................2
E1: Role of Innovation and Enterprise.................................................................................2
The Effect of Innovation and Enterprise in Apple’s Internal Environment.....................................4
How the External Environment and Changes in the Market is Affecting Apple’s Innovation.........4
E2: Benefits and Risks Associated with Innovation and Enterprise......................................5
References..........................................................................................................................6
HOW
IMPORTANT IS
INNOVATION
AND
ENTERPORISE
TO TODAY’S
BUSINESSES?
Leilani Gabrielle Courtney
University College Birmingham
, Table of Contents
Apple Inc............................................................................................................................2
E1: Role of Innovation and Enterprise.................................................................................2
The Effect of Innovation and Enterprise in Apple’s Internal Environment.....................................4
How the External Environment and Changes in the Market is Affecting Apple’s Innovation.........4
E2: Benefits and Risks Associated with Innovation and Enterprise......................................5
References..........................................................................................................................6