CIE 9990 AS CORE STUDIES
, 1. Application to everyday life
• Issue; Psych findings should improve our everyday lives.
• Examples: education, raising children (aggression, Bandura), treatin
mental illnesses (phobias, S+S)
• +ves: improves understanding of our world, interactions, and if use
– improves public perception of psych.
• -ves: methodological issues such as sample generalisability
(ethnocentrism), ecological validity (balance w/ control), and ethics
(balance w/ demand characteristics) should be considered. Often
aren’t, leading to ineffective/inapplicable research.