Hootsuite Certification Exam, 59 Questions
and Correct Answers, With Complete
Solution
After you've uploaded posts into Hootsuite'sBulk Composer, what's the best
place to vet and preview those scheduled posts?
1 - ANSWER-Answer: Planner
- Planner
- Boards and Streams
- Analytics
- Insights
- Impact
Which of the following is not a benefit of publishing to Instagram using Hootsuite?
2 - ANSWER-Answer: Adding location tags and swipe-up links to your post from
within the Composer
- Scheduling and rescheduling multiple posts in advance
- Reviewing Instagram analytics alongside metrics from your other social
accounts
- Adding location tags and swipe-up links to your post from within the Composer
- Viewing comments on your Instagram content in the same window as
engagements on your other social accounts.
When managing Instagram with Hootsuite, we recommend using Instagram
Business accounts. Why is this?
2 - ANSWER-Answer: You can publish directly to Instagram without using your
phone or the Instagram app
,- Profile metrics for Personal Instagram accounts require 10K+ followers
- Business profiles allow you to upload videos that are more than 60 seconds
long
- You can publish directly to Instagram without using your phone or the Instagram
app
- Business profiles that are linked to Hootsuite are more discoverable on
Instagram natively
Geo-search streams are used to help you find social media conversations
relevant to your brand that are happening
3 - ANSWER-Answer: in specific physical locations
- on specific social networks
- in your home country
- on private profiles or closed networks
- in pre-set topic areas
- in specific physical locations
In Hootsuite Inbox, you can see all the correspondence between a user and your
organization on a particular social channel, including public and private
conversations. This is useful for
4 - ANSWER-?
Answer: understanding the full context of the most recent exchange
- understanding the full context of the most recent exchange
- targeting paid advertisments to the user more accurately.
- gathering marketing analytics on the user's behaviour.
- feeding data into Hootsuite chatbot for more human-like responses.
What is the most popular feature of Hootsuite?
5 - ANSWER-Answer: Scheduling and publishing messages to multiple accounts
at once
- Geo-locating conversations and geo-targeting messages.
,- Scheduling and publishing messages to multiple accounts at once
- Social media analytics and metrics.
- Automating all your social media activities.
Anything you want to do in Hootsuite can be found in the ________, with the
main workspace in the _________?
6 - ANSWER-Answer: Sidebar; center
- Settings; Streams
- Nav-panel; dashboard
- Header; Sidebar
- Sidebar; center
Select the 4 features that are available on the Hootsuite Mobile app
7 - ANSWER-Answer: Inbox and Settings, Publisher, Streams, Composer
- Inbox and Settings
- Publisher
- Streams
- Insights
- Impact
- Team Metrics
- Composer
Which of the following is not a benefit of using Hootsuite Analytics?
8 - ANSWER-Answer: Accurate estimates of the monetary value of each like,
retweet, share, and new follower you recieve
- It's more efficient to review your accounts' social metrics in one dashboard,
rather than visiting numerous native accounts individually
- Reviewing metrics in a highly visual, customizable interface
- Accurate estimates of the monetary value of each like, retweet, share, and new
follower you recieve
, Let's say you're creating a search stream in your Hootsuite dashboard, to find
mentions of the phrase vacation holiday getaway. How do you ensure that the
exact phrase gets searched for, rather than the individual words in the phrase?
9 - ANSWER-Answer: quotation marks around the phrase
- asterisks around the phrase
- ampersands before the phrase
-Boolean operators after the phrase
- @ symbol after the phrase
- quotation marks around the phrase
Within the Hootsuite Composer, you can transform URLs into an 'Owly' link.
Which of the following are reasons you'd want to use this feature. (Pick two)
10 - ANSWER-?
Answer: Owly links track how many people clicked it & Owly links use less
characters than regular URLs
- Owly links provide higher resolution previews of the webpage being linked to
- Owly links are prioritized by social networks
- Owly links track how many people clicked it
- Owly links use less characters than regular URLs
A Report in Hootsuite Analytics has a flexible, interactive interface into which you
can drag and drop up to 100
11 - ANSWER-Answer: tiles, which are individual displays of a specific metric
- campaigns, each of which are targeted at a social media objective or goal
- tiles, which are individual displays of a specific metric
- trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps
- overviews, which are pre-set collections of metrics data
- data elves, who work hard for their money
What Hootsuite resources would you use to learn best practices for managing
your Social Accounts using the Hootsuite dashboard?
and Correct Answers, With Complete
Solution
After you've uploaded posts into Hootsuite'sBulk Composer, what's the best
place to vet and preview those scheduled posts?
1 - ANSWER-Answer: Planner
- Planner
- Boards and Streams
- Analytics
- Insights
- Impact
Which of the following is not a benefit of publishing to Instagram using Hootsuite?
2 - ANSWER-Answer: Adding location tags and swipe-up links to your post from
within the Composer
- Scheduling and rescheduling multiple posts in advance
- Reviewing Instagram analytics alongside metrics from your other social
accounts
- Adding location tags and swipe-up links to your post from within the Composer
- Viewing comments on your Instagram content in the same window as
engagements on your other social accounts.
When managing Instagram with Hootsuite, we recommend using Instagram
Business accounts. Why is this?
2 - ANSWER-Answer: You can publish directly to Instagram without using your
phone or the Instagram app
,- Profile metrics for Personal Instagram accounts require 10K+ followers
- Business profiles allow you to upload videos that are more than 60 seconds
long
- You can publish directly to Instagram without using your phone or the Instagram
app
- Business profiles that are linked to Hootsuite are more discoverable on
Instagram natively
Geo-search streams are used to help you find social media conversations
relevant to your brand that are happening
3 - ANSWER-Answer: in specific physical locations
- on specific social networks
- in your home country
- on private profiles or closed networks
- in pre-set topic areas
- in specific physical locations
In Hootsuite Inbox, you can see all the correspondence between a user and your
organization on a particular social channel, including public and private
conversations. This is useful for
4 - ANSWER-?
Answer: understanding the full context of the most recent exchange
- understanding the full context of the most recent exchange
- targeting paid advertisments to the user more accurately.
- gathering marketing analytics on the user's behaviour.
- feeding data into Hootsuite chatbot for more human-like responses.
What is the most popular feature of Hootsuite?
5 - ANSWER-Answer: Scheduling and publishing messages to multiple accounts
at once
- Geo-locating conversations and geo-targeting messages.
,- Scheduling and publishing messages to multiple accounts at once
- Social media analytics and metrics.
- Automating all your social media activities.
Anything you want to do in Hootsuite can be found in the ________, with the
main workspace in the _________?
6 - ANSWER-Answer: Sidebar; center
- Settings; Streams
- Nav-panel; dashboard
- Header; Sidebar
- Sidebar; center
Select the 4 features that are available on the Hootsuite Mobile app
7 - ANSWER-Answer: Inbox and Settings, Publisher, Streams, Composer
- Inbox and Settings
- Publisher
- Streams
- Insights
- Impact
- Team Metrics
- Composer
Which of the following is not a benefit of using Hootsuite Analytics?
8 - ANSWER-Answer: Accurate estimates of the monetary value of each like,
retweet, share, and new follower you recieve
- It's more efficient to review your accounts' social metrics in one dashboard,
rather than visiting numerous native accounts individually
- Reviewing metrics in a highly visual, customizable interface
- Accurate estimates of the monetary value of each like, retweet, share, and new
follower you recieve
, Let's say you're creating a search stream in your Hootsuite dashboard, to find
mentions of the phrase vacation holiday getaway. How do you ensure that the
exact phrase gets searched for, rather than the individual words in the phrase?
9 - ANSWER-Answer: quotation marks around the phrase
- asterisks around the phrase
- ampersands before the phrase
-Boolean operators after the phrase
- @ symbol after the phrase
- quotation marks around the phrase
Within the Hootsuite Composer, you can transform URLs into an 'Owly' link.
Which of the following are reasons you'd want to use this feature. (Pick two)
10 - ANSWER-?
Answer: Owly links track how many people clicked it & Owly links use less
characters than regular URLs
- Owly links provide higher resolution previews of the webpage being linked to
- Owly links are prioritized by social networks
- Owly links track how many people clicked it
- Owly links use less characters than regular URLs
A Report in Hootsuite Analytics has a flexible, interactive interface into which you
can drag and drop up to 100
11 - ANSWER-Answer: tiles, which are individual displays of a specific metric
- campaigns, each of which are targeted at a social media objective or goal
- tiles, which are individual displays of a specific metric
- trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps
- overviews, which are pre-set collections of metrics data
- data elves, who work hard for their money
What Hootsuite resources would you use to learn best practices for managing
your Social Accounts using the Hootsuite dashboard?
