Artefact genre evaluation
In order to evaluate my artefact genre I the most efficient way possible I decided to adapt a
different approach in evaluating compared to my others sources. This is because in the case of
the artefact genre research I am focusing more on the working and aesthetics of the websites
rather than their actual content. As a result I need also to change my evaluation strategy to
ensure that I focus providing a critical evaluation of what I am am actually working on. I also
decided to adopt this particular evaluation so that it would be possible to precisely address the
various aspect of these websites. I included all the steps of this evaluation below.
Strategy With strategy I intend to address the website ability to serve its purpose
and aptly suit its target audience.
• What category is the website, and is that obvious?
• What is the purpose of this website, and is the design
accomplishing it?
• Who is the target audience, and how does the design take
them into consideration?
• What does it want its audience to do, and is the design
encouraging that action?
Usability • How long does it take my pages to load, and will visitors get
bored waiting?
• How easy is it to find information?
• Is there a search button for visitors?
• Do all the links work?
• Does the site work in different browsers? (Internet Explorer,
Safari, Firefox, Chrome, etc.)
• Does my site work on mobile devices?
Style • Does my website’s style align with my brand in terms of
colours, feel, graphics, etc?
• Is the style consistent throughout the website?
• Will the style suit my target audience? (i.e., cartoons on a toy
company website, elegant layout on a legal website)
• What feel does the website give—Orderly or messy? Sparse or
crowded? Playful or formal?—and how does that align with my
goals?
• Where are photos or decorative touches getting in the way of
my message?
Content • Are the fonts I’ve chosen readable?
• Is there enough contrast between background colors and font
colours?
• Is all the text big enough?
• Will this content be relevant to the reader?
• Is the content concise but still useful?
• Does the design make content easy to find?
General I will provide general ideas about what I think about the various sources. I
thoughts will also include any aspect about the source I intend to include into my
artefact. This will be particularly useful when building my own website as I
will have a range of points to consider.
(I found the steps indicated in this table on a website called Lead Generation Insights and then modified
them to fit the purposes of my project)
105
, General information Harvard Art Museum
“The American School of Classical Studies at Athens 06/04/20, 18:51
Pagina 1 di 1
General thoughts
(ASCSA) is the oldest and largest U.S. overseas Monday, April 6 Log In or Register
I like the simplicity of the website’s design which is
research centre. A consortium of nearly 200 affiliated mainly white. I also appreciate the fact that all the
North American colleges and universities, the School
Visit Collections Events Exhibitions Publications Support Learn
important and current information about the
provides graduate students and scholars a base for the informations is distributed in the home page which is
advanced study of all aspects of Greek culture, from constructed as a continuous page. The simplistic
! ! ! !!! ! !! ! !! ! !
antiquity to the present day.” Source: The American design also avoids the sensation of information
School of Classical Studies at Athens Official website being cluttered. I intend to include some aspects of
this website in my own artefact.
Watch
! !! !!!! !! ! ! !!! ! ! ! ! ! ! ! !! !
Usability
Strategy ! ! !! !! ! !!! !! !! ! ! ! ! !!!
The loading speed of he pages of this website does
Dive In
! ! ! ! !! !!! ! !
! ! !!! ! !! ! !!! ! !!! ! !
This is the official website of the Harvard Art ! ! ! !! !
not present any flaws. The content is spread quite
Museum. The websites is therefore designed to
loosely which makes it easy to concentrate on one
publicise the museums to its visitors, both physical
element at the time. This is made even easier by the
and virtual. The purpose of this website is
search engine at the top right corner of the page. All
particularly clear in this website because of the way
the links work and the images ave been adapted to
pieces of art art are despaired in the home page.
respond to a click which brings the user to further
There are large white spaces which function as a
information about the object selected. I have opened
kind of neutral frame to the different elements. There
the website on different devices and browsers it
are a series of services offered by the museum
works fine on all of them.
including options to visit, view collections, events, ! ! ! ! !! !! !! ! ! ! !!! ! !
exhibitions, publications and receive support about
the website. The design of the website is very
intuitive and this aspects also allows the user to
navigate more easily across it. I think that design of Style
the website encourages to search for more as it The design of the website in general accurately
avoid the mistake of cluttering different kinds of matches the logo of the Harvard Art Museum. The
informations. The Harvard Art museums could attract dominant and sole colour is white which acts like
a wide range of audiences, from children to experts Read
! ! ! ! ! !! ! ! !! ! ! ! !! ! !! !
a neutral frame to the various art pieces. Thanks
in the field. A major target audience that the website !! ! !! ! ! ! ! ! !
to its minimalistic design it is possible to easily
could attract is university students especially distinguish and concentrate on individual
students studying at Harvard University. elements. The website is very intuitive and easy to
navigate thanks to its simple design.
On View, February 14, 2020–July
26, 2020
! ! !! !!! ! !! ! ! !!! ! ! ! ! ! ! !
106
! ! !!!! ! ! !!! ! !! ! !! ! ! ! !
! ! !!! ! !!! !
, Harvard Art Museum
06/04/20, 18:51
Pagina 1 di 1
Content Monday, April 6 Log In or Register
The content of the website just like the design are
very organised. The fonts chosen are always Visit Collections Events Exhibitions Publications Support Learn
readable as in the vast majority of cases they
adopted a black font on white background. This
means that there is always more than enough ! ! ! !!! ! !! ! !! ! !
contrast between the backgrounds and the font
itself. The content of the page is spread very
efficiently and it is easy to visualise the content
thanks to the many white spaces in between it. The
website is not too wordy and there is often the
possibility to access more in depth information.
Watch
! !! !!!! !! ! ! !!! ! ! ! ! ! ! ! !! !
! ! !! !! ! !!! !! !! ! ! ! ! !!!
Dive In
! ! ! ! !! !!! ! !
! ! !!! ! !! ! !!! ! !!! ! !
! ! ! !! !
! ! ! ! !! !! !! ! ! ! !!! ! !
Read
! ! ! ! ! !! ! ! !! ! ! ! !! ! !! !
!! ! !! ! ! ! ! ! !
107
On View, February 14, 2020–July
26, 2020
! ! !! !!! ! !! ! ! !!! ! ! ! ! ! ! !
! ! !!!! ! ! !!! ! !! ! !! ! ! ! !
! ! !!! ! !!! !
, AMBROSIA PENELOPORT APPLY GIVE
ABOUT US PROGRAMS FELLOWSHIPS FACILITIES FIELDWORK PUBLICATIONS NEWS AND EVENTS ALUMNI
The American School of Classical
General information Studies at Athens General thoughts
“The American School of Classical Studies at Athens ← →
I appreciate the professional design of the website
(ASCSA) is the oldest and largest U.S. overseas and it’s easy use. I like how is possible to access
research centre. A consortium of nearly 200 affiliated Gala Postponed Until October 30 LEARN MORE
tailored information in the recent news sections
North American colleges and universities, the School where are range of up to date articles and news are
provides graduate students and scholars a base for the present. I also consider useful the option to sign up
BRINGING
The American School of Classical Studies at
advanced study of all aspects of Greek culture, from
Athens (ASCSA) is the oldest and largest U.S.
to their newspaper in order to keen up to date with
GREECE'S
overseas research center. A consortium of nearly
antiquity to the present day.” Source: The American 200 affiliated North American colleges and their event. The website has a general professional
PAST TO LIFE
universities, the School provides graduate students
School of Classical Studies at Athens Official website and scholars a base for the advanced study of all and elegant aspect which I intend to include in my
aspects of Greek culture, from antiquity to the
SINCE 1881 present day. website.
LEARN MORE
Due to the COVID-19 pandemic, the American School
Gala has been postponed until Friday, October 30,
2020. Please save the new date!
Usability
PURCHASE TICKETS
The loading speed of the website does not represent
a problem as they all a load very quickly even with
Sign up for the latest ASCSA news and Email SUBSCRIBE large amount of data. The usability of the website is
events.
not affected by its elegant design. All the links works
and the images have been optimised to respond to
Strategy
clicks. I have visited the website on different devices
This is the official website of the American School of RECENT NEWS VIEW ALL EVENTS SCHEDULE
and browsers and it works well on all of them. The
Classical Studies at Athens. The purpose of the
March 31, 2020
Update about the 2020-2021
Academic Year information is easy to use and easily accessible
website is to serve as a centre for academics Please read our updates concerning the
especially thanks to the search engine at the top of
specialised in Greek history. The website is rich of
2020 - 2021 Academic Year
READ MORE
the page.
history scholar materials since its audience is formed March 26, 2020
Translating the Classics
April 9, 2020 19:00
Q&A - COVID-19
mainly by graduates and scholars. The main focus of Please read our Q&A about current
ASCSA, Cotsen Hall, 9 Anapiron
Polemou, 106 76 Athens
the website is made also very clear by the motto and
prevention measures and changes in LECTURE
Greece
Presented By
the introduction at the top of the page. The design of
READ MORE
ASCSA
Speaker
the website is quite professional and elegant which Style
March 25, 2020
ASCSA Responses to COVID-19 Emily Wilson (University of
Pennsylvania)
appropriately adapts to it’s predominant target The overall design of the website aligns with the logo
Please read our responses to COVID-19
Updated March 25th MORE
audience. The main colours are red, green and black READ MORE
of The American School of Classical Studies at
which also come in different shades. As the website Athens and it is consultant across various pages.
March 14, 2020
Update on COVID-19 – School
Closed
develops there are also some dedicated sections READ MORE
The main colours are red, green, black and white
such as the recent news and the events. April 2, 2020
which create an overall elegant and professional
Ambassador Boura Appointed as
President of Gennadius Library
design. Nonetheless the website usability is still
Philoi American School of Classical
Studies Open Meeting (Athens)
intact and the website is easy to navigate. Since the
majority of visitors will probably be academics or
The American School of Classical Studies
at Athens and the Gennadius Library are April 10, 2020 19:00
ASCSA, Cotsen Hall, 9 Anapiron
honored to announce the recent
experts in the field the design is well suited.
Polemou, 106 76 Athens
appointment of Dr. Catherine Boura to the
position of President of The Philoi: OPEN MEETING
Association of Friends of the Gennadius
Presented By
Library in Greece.
ASCSA
READ MORE
Speaker
April 1, 2020 Jenifer Neils (Director of the
Videocast - Ionic Polychromy -
108
American School)
Beyond Doric Analogies and John Papadopoulos (University
of California, Los Angeles)
Homogenizing Methodologies
MORE
Watch our first ever Webinar / Tea talk
READ MORE
In order to evaluate my artefact genre I the most efficient way possible I decided to adapt a
different approach in evaluating compared to my others sources. This is because in the case of
the artefact genre research I am focusing more on the working and aesthetics of the websites
rather than their actual content. As a result I need also to change my evaluation strategy to
ensure that I focus providing a critical evaluation of what I am am actually working on. I also
decided to adopt this particular evaluation so that it would be possible to precisely address the
various aspect of these websites. I included all the steps of this evaluation below.
Strategy With strategy I intend to address the website ability to serve its purpose
and aptly suit its target audience.
• What category is the website, and is that obvious?
• What is the purpose of this website, and is the design
accomplishing it?
• Who is the target audience, and how does the design take
them into consideration?
• What does it want its audience to do, and is the design
encouraging that action?
Usability • How long does it take my pages to load, and will visitors get
bored waiting?
• How easy is it to find information?
• Is there a search button for visitors?
• Do all the links work?
• Does the site work in different browsers? (Internet Explorer,
Safari, Firefox, Chrome, etc.)
• Does my site work on mobile devices?
Style • Does my website’s style align with my brand in terms of
colours, feel, graphics, etc?
• Is the style consistent throughout the website?
• Will the style suit my target audience? (i.e., cartoons on a toy
company website, elegant layout on a legal website)
• What feel does the website give—Orderly or messy? Sparse or
crowded? Playful or formal?—and how does that align with my
goals?
• Where are photos or decorative touches getting in the way of
my message?
Content • Are the fonts I’ve chosen readable?
• Is there enough contrast between background colors and font
colours?
• Is all the text big enough?
• Will this content be relevant to the reader?
• Is the content concise but still useful?
• Does the design make content easy to find?
General I will provide general ideas about what I think about the various sources. I
thoughts will also include any aspect about the source I intend to include into my
artefact. This will be particularly useful when building my own website as I
will have a range of points to consider.
(I found the steps indicated in this table on a website called Lead Generation Insights and then modified
them to fit the purposes of my project)
105
, General information Harvard Art Museum
“The American School of Classical Studies at Athens 06/04/20, 18:51
Pagina 1 di 1
General thoughts
(ASCSA) is the oldest and largest U.S. overseas Monday, April 6 Log In or Register
I like the simplicity of the website’s design which is
research centre. A consortium of nearly 200 affiliated mainly white. I also appreciate the fact that all the
North American colleges and universities, the School
Visit Collections Events Exhibitions Publications Support Learn
important and current information about the
provides graduate students and scholars a base for the informations is distributed in the home page which is
advanced study of all aspects of Greek culture, from constructed as a continuous page. The simplistic
! ! ! !!! ! !! ! !! ! !
antiquity to the present day.” Source: The American design also avoids the sensation of information
School of Classical Studies at Athens Official website being cluttered. I intend to include some aspects of
this website in my own artefact.
Watch
! !! !!!! !! ! ! !!! ! ! ! ! ! ! ! !! !
Usability
Strategy ! ! !! !! ! !!! !! !! ! ! ! ! !!!
The loading speed of he pages of this website does
Dive In
! ! ! ! !! !!! ! !
! ! !!! ! !! ! !!! ! !!! ! !
This is the official website of the Harvard Art ! ! ! !! !
not present any flaws. The content is spread quite
Museum. The websites is therefore designed to
loosely which makes it easy to concentrate on one
publicise the museums to its visitors, both physical
element at the time. This is made even easier by the
and virtual. The purpose of this website is
search engine at the top right corner of the page. All
particularly clear in this website because of the way
the links work and the images ave been adapted to
pieces of art art are despaired in the home page.
respond to a click which brings the user to further
There are large white spaces which function as a
information about the object selected. I have opened
kind of neutral frame to the different elements. There
the website on different devices and browsers it
are a series of services offered by the museum
works fine on all of them.
including options to visit, view collections, events, ! ! ! ! !! !! !! ! ! ! !!! ! !
exhibitions, publications and receive support about
the website. The design of the website is very
intuitive and this aspects also allows the user to
navigate more easily across it. I think that design of Style
the website encourages to search for more as it The design of the website in general accurately
avoid the mistake of cluttering different kinds of matches the logo of the Harvard Art Museum. The
informations. The Harvard Art museums could attract dominant and sole colour is white which acts like
a wide range of audiences, from children to experts Read
! ! ! ! ! !! ! ! !! ! ! ! !! ! !! !
a neutral frame to the various art pieces. Thanks
in the field. A major target audience that the website !! ! !! ! ! ! ! ! !
to its minimalistic design it is possible to easily
could attract is university students especially distinguish and concentrate on individual
students studying at Harvard University. elements. The website is very intuitive and easy to
navigate thanks to its simple design.
On View, February 14, 2020–July
26, 2020
! ! !! !!! ! !! ! ! !!! ! ! ! ! ! ! !
106
! ! !!!! ! ! !!! ! !! ! !! ! ! ! !
! ! !!! ! !!! !
, Harvard Art Museum
06/04/20, 18:51
Pagina 1 di 1
Content Monday, April 6 Log In or Register
The content of the website just like the design are
very organised. The fonts chosen are always Visit Collections Events Exhibitions Publications Support Learn
readable as in the vast majority of cases they
adopted a black font on white background. This
means that there is always more than enough ! ! ! !!! ! !! ! !! ! !
contrast between the backgrounds and the font
itself. The content of the page is spread very
efficiently and it is easy to visualise the content
thanks to the many white spaces in between it. The
website is not too wordy and there is often the
possibility to access more in depth information.
Watch
! !! !!!! !! ! ! !!! ! ! ! ! ! ! ! !! !
! ! !! !! ! !!! !! !! ! ! ! ! !!!
Dive In
! ! ! ! !! !!! ! !
! ! !!! ! !! ! !!! ! !!! ! !
! ! ! !! !
! ! ! ! !! !! !! ! ! ! !!! ! !
Read
! ! ! ! ! !! ! ! !! ! ! ! !! ! !! !
!! ! !! ! ! ! ! ! !
107
On View, February 14, 2020–July
26, 2020
! ! !! !!! ! !! ! ! !!! ! ! ! ! ! ! !
! ! !!!! ! ! !!! ! !! ! !! ! ! ! !
! ! !!! ! !!! !
, AMBROSIA PENELOPORT APPLY GIVE
ABOUT US PROGRAMS FELLOWSHIPS FACILITIES FIELDWORK PUBLICATIONS NEWS AND EVENTS ALUMNI
The American School of Classical
General information Studies at Athens General thoughts
“The American School of Classical Studies at Athens ← →
I appreciate the professional design of the website
(ASCSA) is the oldest and largest U.S. overseas and it’s easy use. I like how is possible to access
research centre. A consortium of nearly 200 affiliated Gala Postponed Until October 30 LEARN MORE
tailored information in the recent news sections
North American colleges and universities, the School where are range of up to date articles and news are
provides graduate students and scholars a base for the present. I also consider useful the option to sign up
BRINGING
The American School of Classical Studies at
advanced study of all aspects of Greek culture, from
Athens (ASCSA) is the oldest and largest U.S.
to their newspaper in order to keen up to date with
GREECE'S
overseas research center. A consortium of nearly
antiquity to the present day.” Source: The American 200 affiliated North American colleges and their event. The website has a general professional
PAST TO LIFE
universities, the School provides graduate students
School of Classical Studies at Athens Official website and scholars a base for the advanced study of all and elegant aspect which I intend to include in my
aspects of Greek culture, from antiquity to the
SINCE 1881 present day. website.
LEARN MORE
Due to the COVID-19 pandemic, the American School
Gala has been postponed until Friday, October 30,
2020. Please save the new date!
Usability
PURCHASE TICKETS
The loading speed of the website does not represent
a problem as they all a load very quickly even with
Sign up for the latest ASCSA news and Email SUBSCRIBE large amount of data. The usability of the website is
events.
not affected by its elegant design. All the links works
and the images have been optimised to respond to
Strategy
clicks. I have visited the website on different devices
This is the official website of the American School of RECENT NEWS VIEW ALL EVENTS SCHEDULE
and browsers and it works well on all of them. The
Classical Studies at Athens. The purpose of the
March 31, 2020
Update about the 2020-2021
Academic Year information is easy to use and easily accessible
website is to serve as a centre for academics Please read our updates concerning the
especially thanks to the search engine at the top of
specialised in Greek history. The website is rich of
2020 - 2021 Academic Year
READ MORE
the page.
history scholar materials since its audience is formed March 26, 2020
Translating the Classics
April 9, 2020 19:00
Q&A - COVID-19
mainly by graduates and scholars. The main focus of Please read our Q&A about current
ASCSA, Cotsen Hall, 9 Anapiron
Polemou, 106 76 Athens
the website is made also very clear by the motto and
prevention measures and changes in LECTURE
Greece
Presented By
the introduction at the top of the page. The design of
READ MORE
ASCSA
Speaker
the website is quite professional and elegant which Style
March 25, 2020
ASCSA Responses to COVID-19 Emily Wilson (University of
Pennsylvania)
appropriately adapts to it’s predominant target The overall design of the website aligns with the logo
Please read our responses to COVID-19
Updated March 25th MORE
audience. The main colours are red, green and black READ MORE
of The American School of Classical Studies at
which also come in different shades. As the website Athens and it is consultant across various pages.
March 14, 2020
Update on COVID-19 – School
Closed
develops there are also some dedicated sections READ MORE
The main colours are red, green, black and white
such as the recent news and the events. April 2, 2020
which create an overall elegant and professional
Ambassador Boura Appointed as
President of Gennadius Library
design. Nonetheless the website usability is still
Philoi American School of Classical
Studies Open Meeting (Athens)
intact and the website is easy to navigate. Since the
majority of visitors will probably be academics or
The American School of Classical Studies
at Athens and the Gennadius Library are April 10, 2020 19:00
ASCSA, Cotsen Hall, 9 Anapiron
honored to announce the recent
experts in the field the design is well suited.
Polemou, 106 76 Athens
appointment of Dr. Catherine Boura to the
position of President of The Philoi: OPEN MEETING
Association of Friends of the Gennadius
Presented By
Library in Greece.
ASCSA
READ MORE
Speaker
April 1, 2020 Jenifer Neils (Director of the
Videocast - Ionic Polychromy -
108
American School)
Beyond Doric Analogies and John Papadopoulos (University
of California, Los Angeles)
Homogenizing Methodologies
MORE
Watch our first ever Webinar / Tea talk
READ MORE
