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7202
R EV I S E D : N O V E M B ER 1 4 , 2 0 1 8
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TEACHING NOTE
New Venture Simulation:
Food Truck Challenge
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, Table of Contents
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Quick Start Guide .......................................................................................................................................... 4
Teaching Note ............................................................................................................................................... 5
Introduction ............................................................................................................................................... 6
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Synopsis .................................................................................................................................................. 6
Explanation of the Model ....................................................................................................................... 6
Teaching Objectives ................................................................................................................................... 7
Purpose of the Simulation ...................................................................................................................... 7
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The Student Experience ................................................................................................................................ 8
Successful Strategies ................................................................................................................................. 8
Suggested Uses ........................................................................................................................................... 10
Course Fit and Position ............................................................................................................................ 10
Suggested Assignment Questions ........................................................................................................... 10
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Teaching Plan .............................................................................................................................................. 10
Beginning the Debrief........................................................................................................................... 11
Debriefing the Different Methods ........................................................................................................ 12
Connecting the Pushcart to Prototyping .............................................................................................. 13
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Debriefing the Class Results ................................................................................................................. 15
Assigning Additional Play...................................................................................................................... 15
Critical Takeaways ................................................................................................................................... 16
Technical Guide ........................................................................................................................................... 18
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Adopting the Simulation and Enabling Student Access........................................................................... 18
Simulation Overview ................................................................................................................................... 20
Student User Screens .............................................................................................................................. 20
Simulation Architecture........................................................................................................................ 20
Tutorial ................................................................................................................................................. 20
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Map....................................................................................................................................................... 21
Make Decisions..................................................................................................................................... 22
Reports ................................................................................................................................................. 23
Leaderboard ......................................................................................................................................... 26
HARVARD BUSINESS PUBLISHING | New Venture Simulation: The Food Truck Challenge 2
, Faculty Administrative Screens ............................................................................................................... 27
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Class Summary ......................................................................................................................................... 27
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Simulation Setup...................................................................................................................................... 29
Appendices.................................................................................................................................................. 31
Appendix A: User Decision Options ......................................................................................................... 31
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Appendix B: Scenario Overviews ............................................................................................................. 32
Appendix C: Simulation Market Data and Research Reports .................................................................. 38
Appendix D: Author Videos ..................................................................................................................... 42
Appendix E: Supplementary Materials .................................................................................................... 44
Appendix F: Release Notes ...................................................................................................................... 45
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HARVARD BUSINESS PUBLISHING | New Venture Simulation: The Food Truck Challenge 3
, QUICK START GUIDE TEACHING NOTE TECHNICAL GUIDE APPENDICES
Quick Start Guide
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Key Information
Author Michael A. Roberto
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Players/Scenarios/Roles Team-based or single-player; 3 possible scenarios
Asynchronous Play? Yes
In-Class or Out-of-Class Play Either
Teaching Points Learning by doing, prototyping, design thinking, experimentation, innovation;
product development, market research, organizational learning, entrepreneurship
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Target Audience Undergraduate, graduate, or executive students in any course where the above
subjects are taught
Accompanying/ Teaching Note
Supplemental Material Debrief Slides
Author Commentary and Debrief Videos
Approx. Time Required Simulation Play: 20–30 minutes Debrief: 20–30 minutes
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Running the Simulation
Technical specifications for this simulation can be found here: (A) Technical Specifications, (B) System Check. The typical steps for
setting up and running this simulation are as follows:
1. Ensure that all students are populated into the simulation, and assign teams if needed.
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2. On the Simulation Setup screen, open the simulation for play by selecting a scenario.
3. Monitor student progress if you are running the simulation in class (there may be questions about technical functionality,
and so on [p. 15).
4. End the simulation and begin debrief (p. 9).
See also: Technical Guide
No
Learn More
To learn more about this simulation, carefully review the Teaching Note and take advantage of any or all of the following
resources:
• Free trial • Webinar recording
• Simulation preview • Information sheet
• Instructional videos
Do
HARVARD BUSINESS PUBLISHING | New Venture Simulation: The Food Truck Challenge 4
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7202
R EV I S E D : N O V E M B ER 1 4 , 2 0 1 8
rP
TEACHING NOTE
New Venture Simulation:
Food Truck Challenge
yo
op
tC
No
Do
, Table of Contents
t
os
Quick Start Guide .......................................................................................................................................... 4
Teaching Note ............................................................................................................................................... 5
Introduction ............................................................................................................................................... 6
rP
Synopsis .................................................................................................................................................. 6
Explanation of the Model ....................................................................................................................... 6
Teaching Objectives ................................................................................................................................... 7
Purpose of the Simulation ...................................................................................................................... 7
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The Student Experience ................................................................................................................................ 8
Successful Strategies ................................................................................................................................. 8
Suggested Uses ........................................................................................................................................... 10
Course Fit and Position ............................................................................................................................ 10
Suggested Assignment Questions ........................................................................................................... 10
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Teaching Plan .............................................................................................................................................. 10
Beginning the Debrief........................................................................................................................... 11
Debriefing the Different Methods ........................................................................................................ 12
Connecting the Pushcart to Prototyping .............................................................................................. 13
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Debriefing the Class Results ................................................................................................................. 15
Assigning Additional Play...................................................................................................................... 15
Critical Takeaways ................................................................................................................................... 16
Technical Guide ........................................................................................................................................... 18
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Adopting the Simulation and Enabling Student Access........................................................................... 18
Simulation Overview ................................................................................................................................... 20
Student User Screens .............................................................................................................................. 20
Simulation Architecture........................................................................................................................ 20
Tutorial ................................................................................................................................................. 20
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Map....................................................................................................................................................... 21
Make Decisions..................................................................................................................................... 22
Reports ................................................................................................................................................. 23
Leaderboard ......................................................................................................................................... 26
HARVARD BUSINESS PUBLISHING | New Venture Simulation: The Food Truck Challenge 2
, Faculty Administrative Screens ............................................................................................................... 27
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Class Summary ......................................................................................................................................... 27
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Simulation Setup...................................................................................................................................... 29
Appendices.................................................................................................................................................. 31
Appendix A: User Decision Options ......................................................................................................... 31
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Appendix B: Scenario Overviews ............................................................................................................. 32
Appendix C: Simulation Market Data and Research Reports .................................................................. 38
Appendix D: Author Videos ..................................................................................................................... 42
Appendix E: Supplementary Materials .................................................................................................... 44
Appendix F: Release Notes ...................................................................................................................... 45
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No
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HARVARD BUSINESS PUBLISHING | New Venture Simulation: The Food Truck Challenge 3
, QUICK START GUIDE TEACHING NOTE TECHNICAL GUIDE APPENDICES
Quick Start Guide
t
os
Key Information
Author Michael A. Roberto
rP
Players/Scenarios/Roles Team-based or single-player; 3 possible scenarios
Asynchronous Play? Yes
In-Class or Out-of-Class Play Either
Teaching Points Learning by doing, prototyping, design thinking, experimentation, innovation;
product development, market research, organizational learning, entrepreneurship
yo
Target Audience Undergraduate, graduate, or executive students in any course where the above
subjects are taught
Accompanying/ Teaching Note
Supplemental Material Debrief Slides
Author Commentary and Debrief Videos
Approx. Time Required Simulation Play: 20–30 minutes Debrief: 20–30 minutes
op
Running the Simulation
Technical specifications for this simulation can be found here: (A) Technical Specifications, (B) System Check. The typical steps for
setting up and running this simulation are as follows:
1. Ensure that all students are populated into the simulation, and assign teams if needed.
tC
2. On the Simulation Setup screen, open the simulation for play by selecting a scenario.
3. Monitor student progress if you are running the simulation in class (there may be questions about technical functionality,
and so on [p. 15).
4. End the simulation and begin debrief (p. 9).
See also: Technical Guide
No
Learn More
To learn more about this simulation, carefully review the Teaching Note and take advantage of any or all of the following
resources:
• Free trial • Webinar recording
• Simulation preview • Information sheet
• Instructional videos
Do
HARVARD BUSINESS PUBLISHING | New Venture Simulation: The Food Truck Challenge 4
