Assignment brief –NQF BTEC
Assignment front sheet
Qualification Unit number and title
BTEC Level 3
National Foundation Diploma in Business
5 – International Business
BTEC National
Extended Diploma in Business
Learner name Assessor name
Veena Pandey
Date issued Hand in deadline (FINAL) Submitted on
24/03/2019 21/04/2020
Assignment
title
Strategies and Resources
In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence
can be found.
Criteria Task
To achieve the criteria the evidence must show that the learner is able to: Evidence
reference no.
5/E.D4 Evaluate the success of the strategies and resources used by a
selected international business in one of its markets. 2
5/E.M5 Analyse the effectiveness of the strategies and resources used by
a selected international business 1
5/E.P8 Explain how products and processes have to be adapted for
international markets by a selected business. 2
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I
understand that false declaration is a form of malpractice.
Learner signature: Samer Abou Ghaida Date:
, The Effectiveness of the Strategies and Resources Used by Tesco
It is important to consider the different modelling of expansions when deciding the entrance
of a new market, region or body politic. It is also essential to consider the demands and
preference of customers in those regions. Across the globe, there are different and add
actions that must be made to satisfy local wants and needs. Hence, businesses such as Tesco
which are trading internationally should consider the impact of these circumstances and the
extent to which they need to brand changes which can result into additional costs that
might be essential to the Tesco deal in a new market. Adapting your products and services
to meet the needs often overseas market is an important labour and will likely require a
significant investment of time and money.
Tesco is a multinational grocery and merchandise retailer in England and United Kingdom. It
was widely known to be the largest retailer in the world measured by its profits and
revenue. Tesco operates in 10 countries including the United Kingdom, India, Malaysia,
Lotus, Czech Republic, Hungary, Poland, Slovakia and China having a total of 500,000
employees serving 15 million customers across the different market areas. Tesco operate in
the multinational business because they produce groceries, clothes, food improving
employment opportunities in different countries. In 2007, Tesco’s results exceeded £10
billion in sales and £561 million in profits making it one of the most valuable retailer and
merchandiser. Tesco's strategy for International operation includes elements of flexibility,
local operations including customers, cultures, and supply chains. This allowed them to
focus on different countries and offerings to meet the needs and demand of the local
market and processes and systems to create healthy customer relationships. The
International strategic business unit allows Tesco to tailor its market entry and offerings to
the different individual market areas.
This international expansion has affected all the facets of the company like business
structure, financial status, corporate culture, and organisational structure. Hence, when
launching a product into foreign markets Tesco would be able to use a standard marketing
mix to suit the country, they are carrying out their business in. Marketing concepts aims to
sell more for product if they aim to meet the needs and demands of the target market.
Therefore, come up Tesco will take into consideration a number of different factors
including consumers culture backgrounds, religion, buying habits and levels of personal
disposable income. Different strategies Tesco use to adapt their products and services
internationally would be outsourcing and joint venture.
Tesco uses outsourcing as their strategy to adapt its products and services in foreign
markets. This method allows Tesco to select another agency or business to run their services
on behalf of their company. Tesco offered India 420 jobs from the United Kingdom. This
strategy is used to perform different functions including running their financial department,
produce accounts and Tesco’s marketing, research, and development. The reason Tesco
used this strategy was to keep the business focused, flexible and involve less risk in the
business. This allowed Tesco to control the cash flow of the business through call centres
and marketing as well as have the capacity to expand and invest in itself against the ability
to go out and get additional investment through third parties such as outsourcing.
Assignment front sheet
Qualification Unit number and title
BTEC Level 3
National Foundation Diploma in Business
5 – International Business
BTEC National
Extended Diploma in Business
Learner name Assessor name
Veena Pandey
Date issued Hand in deadline (FINAL) Submitted on
24/03/2019 21/04/2020
Assignment
title
Strategies and Resources
In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence
can be found.
Criteria Task
To achieve the criteria the evidence must show that the learner is able to: Evidence
reference no.
5/E.D4 Evaluate the success of the strategies and resources used by a
selected international business in one of its markets. 2
5/E.M5 Analyse the effectiveness of the strategies and resources used by
a selected international business 1
5/E.P8 Explain how products and processes have to be adapted for
international markets by a selected business. 2
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I
understand that false declaration is a form of malpractice.
Learner signature: Samer Abou Ghaida Date:
, The Effectiveness of the Strategies and Resources Used by Tesco
It is important to consider the different modelling of expansions when deciding the entrance
of a new market, region or body politic. It is also essential to consider the demands and
preference of customers in those regions. Across the globe, there are different and add
actions that must be made to satisfy local wants and needs. Hence, businesses such as Tesco
which are trading internationally should consider the impact of these circumstances and the
extent to which they need to brand changes which can result into additional costs that
might be essential to the Tesco deal in a new market. Adapting your products and services
to meet the needs often overseas market is an important labour and will likely require a
significant investment of time and money.
Tesco is a multinational grocery and merchandise retailer in England and United Kingdom. It
was widely known to be the largest retailer in the world measured by its profits and
revenue. Tesco operates in 10 countries including the United Kingdom, India, Malaysia,
Lotus, Czech Republic, Hungary, Poland, Slovakia and China having a total of 500,000
employees serving 15 million customers across the different market areas. Tesco operate in
the multinational business because they produce groceries, clothes, food improving
employment opportunities in different countries. In 2007, Tesco’s results exceeded £10
billion in sales and £561 million in profits making it one of the most valuable retailer and
merchandiser. Tesco's strategy for International operation includes elements of flexibility,
local operations including customers, cultures, and supply chains. This allowed them to
focus on different countries and offerings to meet the needs and demand of the local
market and processes and systems to create healthy customer relationships. The
International strategic business unit allows Tesco to tailor its market entry and offerings to
the different individual market areas.
This international expansion has affected all the facets of the company like business
structure, financial status, corporate culture, and organisational structure. Hence, when
launching a product into foreign markets Tesco would be able to use a standard marketing
mix to suit the country, they are carrying out their business in. Marketing concepts aims to
sell more for product if they aim to meet the needs and demands of the target market.
Therefore, come up Tesco will take into consideration a number of different factors
including consumers culture backgrounds, religion, buying habits and levels of personal
disposable income. Different strategies Tesco use to adapt their products and services
internationally would be outsourcing and joint venture.
Tesco uses outsourcing as their strategy to adapt its products and services in foreign
markets. This method allows Tesco to select another agency or business to run their services
on behalf of their company. Tesco offered India 420 jobs from the United Kingdom. This
strategy is used to perform different functions including running their financial department,
produce accounts and Tesco’s marketing, research, and development. The reason Tesco
used this strategy was to keep the business focused, flexible and involve less risk in the
business. This allowed Tesco to control the cash flow of the business through call centres
and marketing as well as have the capacity to expand and invest in itself against the ability
to go out and get additional investment through third parties such as outsourcing.
