BTEC Assignment Brief
Qualification Pearson BTEC Level 3 National Extended Diploma in Business
Unit number and title Unit 17: Digital Marketing
C: Develop a digital marketing campaign for a selected product or
Learning aim(s) (For NQF only)
brand
Assignment title
Assignment 2 - Would you like to buy this?
Assessor
Rebecca Hughes
Issue date 30th April 2021
Hand in deadline 14th May 2021 23.59
Your part time employment at the digital marketing agency has
been going well and you have taken on more hours over the
summer holiday to gain more experience. Before allowing you to
Vocational Scenario or work more closely with clients the Managing Director wants to see
Context how well you perform in developing your own digital marketing
campaigns. She has asked you to produce a digital marketing
campaign for a product or brand of your choice.
You are to produce a detailed digital marketing campaign for a new
or existing product or brand. The campaign should have digital
applications as its focus and the aim is to create brand loyalty.
Make sure you include: objectives, target segmentation, brand
Task 1 personality, resources, testing its effectiveness and how its success
can be measured. You should demonstrate how it fits in with the
wider promotional and marketing mix.
Review your campaign by justifying your ideas and identifying
possible improvements to elicit further brand loyalty.
Checklist of evidence Digital marketing campaign
, required
Review of the campaign
Criteria covered by this task:
Unit/Criteria
To achieve the criteria you must show that you are able to:
reference
Produce creatively a digital marketing campaign, justifying the key decisions
17/C.D3
taken and potential improvements that could be used to create brand loyalty.
Produce a detailed digital marketing campaign and demonstrate how it
17/C.M3 integrates into the wider marketing and promotional mix for a new or existing
product or brand.
Produce an outline for a digital marketing campaign that will create brand
17/C.P6
loyalty for a new or existing product or brand.
Sources of information to www.digitalmarketingmagazine.co.uk
support you with this
Assignment
www.smartinsights.com
https://uk.marketo.com
https://www.techopedia.com
www.smedio.com
The Times 100 has economics and business case studies. The site
also has a selection of theory notes aimed at learners.
Other assessment materials None
attached to this Assignment
Brief
Qualification Pearson BTEC Level 3 National Extended Diploma in Business
Unit number and title Unit 17: Digital Marketing
C: Develop a digital marketing campaign for a selected product or
Learning aim(s) (For NQF only)
brand
Assignment title
Assignment 2 - Would you like to buy this?
Assessor
Rebecca Hughes
Issue date 30th April 2021
Hand in deadline 14th May 2021 23.59
Your part time employment at the digital marketing agency has
been going well and you have taken on more hours over the
summer holiday to gain more experience. Before allowing you to
Vocational Scenario or work more closely with clients the Managing Director wants to see
Context how well you perform in developing your own digital marketing
campaigns. She has asked you to produce a digital marketing
campaign for a product or brand of your choice.
You are to produce a detailed digital marketing campaign for a new
or existing product or brand. The campaign should have digital
applications as its focus and the aim is to create brand loyalty.
Make sure you include: objectives, target segmentation, brand
Task 1 personality, resources, testing its effectiveness and how its success
can be measured. You should demonstrate how it fits in with the
wider promotional and marketing mix.
Review your campaign by justifying your ideas and identifying
possible improvements to elicit further brand loyalty.
Checklist of evidence Digital marketing campaign
, required
Review of the campaign
Criteria covered by this task:
Unit/Criteria
To achieve the criteria you must show that you are able to:
reference
Produce creatively a digital marketing campaign, justifying the key decisions
17/C.D3
taken and potential improvements that could be used to create brand loyalty.
Produce a detailed digital marketing campaign and demonstrate how it
17/C.M3 integrates into the wider marketing and promotional mix for a new or existing
product or brand.
Produce an outline for a digital marketing campaign that will create brand
17/C.P6
loyalty for a new or existing product or brand.
Sources of information to www.digitalmarketingmagazine.co.uk
support you with this
Assignment
www.smartinsights.com
https://uk.marketo.com
https://www.techopedia.com
www.smedio.com
The Times 100 has economics and business case studies. The site
also has a selection of theory notes aimed at learners.
Other assessment materials None
attached to this Assignment
Brief
