Comprehensive Revision Notes
Microeconomics & Macroeconomics
Includes: AO1 Knowledge · AO2 Application · AO3 Analysis · AO4 Evaluation
, 📋 How to Use These Notes & Assessment Objectives
AQA Economics assesses you across four Assessment Objectives. Every mark you earn falls into one of these
categories. Understanding what each AO demands is the single biggest thing you can do to improve your
grade — many students lose marks not because they lack knowledge, but because they do not demonstrate
the right skill at the right moment.
KNOWLEDGE & UNDERSTANDING — Define terms precisely. State economic principles
AO1 clearly. Quote relevant theories, models, and concepts. This is the foundation; without
it you cannot access AO2–4. In a 25-mark essay, expect around 5 marks here.
APPLICATION — Use real-world examples, case studies, data, and contexts to illustrate
your points. Never make a claim without grounding it in evidence from the real world
AO2
(e.g. UK inflation, Tesla pricing, NHS, China's growth). Around 5 marks in a 25-mark
essay.
ANALYSIS — Develop your argument using economic reasoning, diagrams, cause-and-
AO3 effect chains, and theoretical frameworks. Explain HOW and WHY, not just WHAT. Use
the 'chain of reasoning' technique: A → B → C → D. Around 10 marks.
EVALUATION — Weigh up arguments, consider counterarguments, discuss limitations
of models, assess the significance of effects, reach a reasoned judgement. Use words
AO4
like 'however', 'in the long run', 'this depends on', 'nevertheless'. Around 10 marks in a
25-mark essay. This is where A* students pull away.
📌 Top Exam Technique Tips
For 25-mark essays: Aim for 3–4 developed paragraphs. Each paragraph = Point (AO1) → Explain
(AO3) → Real-world example (AO2) → Evaluate/counterpoint (AO4).
Diagrams earn marks only when they are fully labelled, correctly drawn, AND explained in your
prose. A diagram with no written explanation scores nothing.
For 'Discuss' questions: Always present both sides before reaching a supported conclusion.
For 'Assess' questions: Your final paragraph should offer a clear, justified judgement — not a cop-out
'it depends'.
Time management: In Paper 1 and 2, Section C 25-markers need approximately 35–40 minutes. Do
not spend 20 minutes on a 4-marker.
, PART ONE
MICROECONOMICS
, 1. The Economic Problem & Nature of Economics
1.1 Scarcity, Choice & Opportunity Cost
Economics exists because of the fundamental problem of scarcity: human wants are infinite, but the
resources available to satisfy them — land, labour, capital, and enterprise — are finite. Every decision,
whether made by a household, a firm, or a government, therefore involves a trade-off. When you choose to
do one thing with scarce resources, you necessarily give up the next best alternative. This forgone
alternative is the opportunity cost, arguably the most important concept in economics.
🌍 Real-World Example (AO2): NHS Budgeting
The UK government allocates a fixed NHS budget each year. In 2023/24 the NHS budget was
approximately £167 billion. Every pound spent on cancer treatment is a pound not spent on mental
health services. This is opportunity cost in action. Examiners love to see you apply scarcity and
opportunity cost to government spending decisions — it shows you can connect abstract theory to
real policy.
Key Terms — AO1
Key Term Definition
Scarcity The fundamental economic problem that resources are limited relative to
unlimited human wants, forcing choices to be made.
Opportunity Cost The value of the next best alternative forgone when a choice is made. It is
not just monetary — it includes time, enjoyment, and other benefits.
Ceteris Paribus Latin for 'all other things being equal'. Economists assume other variables
are held constant when analysing the effect of one variable.
Positive Statement A factual, testable statement about the economy, e.g. 'Unemployment in
the UK fell to 4.2% in 2023.'
Normative Statement A value judgement about what ought to be, e.g. 'The government should
raise the minimum wage.' Cannot be proven true or false.
Free Good A good with zero opportunity cost, e.g. air or sunlight — no scarce
resources are used in its provision.
1.2 Production Possibility Frontiers (PPF)
A Production Possibility Frontier shows the maximum combination of two goods or services an economy can
produce when all its resources are fully and efficiently employed. Points on the curve represent productive
efficiency. Points inside the curve represent inefficiency (idle resources or poor allocation). Points outside
the curve are currently unattainable but could become possible through economic growth.