Systems that can absorb any type of data, structured or not, from any type of source are
often called ____________. - ANSWER-RDBMS
Every dollar spent on technology may lead to five to seven more dollars on
____________. - ANSWER-consulting and other services
OLAP technology is primarily used for transaction processing. - ANSWER-False
Why do firms need to create separate data repositories for their reporting and analytics
work? - ANSWER-Running analytics against transactional data can bog down a TPS.
The acronym_____ refers to a technology that is often used to tag objects and inventory
items so that they can 'announce their presence' as they make their way along an
organization's value chain. - ANSWER-RFID
In database systems, a _____ defines the data that a table can hold. - ANSWER-field
_____ are the most common standard for expressing databases, whereby tables (files)
are related based on common keys. - ANSWER-Relational databases
Data warehouses are composed entirely of proprietary corporate data, while data marts
take advantage of data purchased from third-party firms. - ANSWER-False
_____ refer to databases focused on addressing the concerns of a specific problem or
business unit. - ANSWER-Data marts
Firms that collect and resell data are known as: - ANSWER-data aggregators
A _____ is a system that provides rewards and usage incentives, typically in exchange
for a method that provides a more detailed tracking and recording of consumer activity. -
ANSWER-loyalty program
Any data-centric effort should involve input not only from business and technical staff,
but from the firm's legal team, as well. - ANSWER-True
_____ is a method of querying and reporting that takes data from standard relational
databases, calculates and summarizes the data, and then stores the data in a special
database called a data cube. - ANSWER-Online analytical processing
_____ refer to older information systems that are often incompatible with other systems,
technologies, and ways of conducting business. - ANSWER-Legacy systems
,Walmart supplements its huge data assets with additional data provided by information
brokers like Information Resources and ACNielsen. - ANSWER-False
Users of Google and other search engines are said to be on a hunt because they: -
ANSWER-are there to seek information to drive a specific action.
Facebook has offered a system where Web site operators can choose to accept a
user's Facebook credentials for logging in. Web site operators appreciate this feature
because: - ANSWER-users can access websites without creating an account, reducing a
potential barrier to customer acquisition.
The acronym ARPU represents the phrase ______. - ANSWER-Average Revenue per
user
The term "content adjacency" refers to: - ANSWER-a concern that an advertisement will
run near offensive material, embarrassing an advertiser and/or degrading their products
or brands.
Analysts are so bullish on Facebook's mobile advertising prospects because - ANSWER-
All of the above
Critics of Internet.org worry that for billions of low-income users, Facebook will come to
represent the only Internet they know and have access to, deepening the roots and
entanglement vines of the firm's walled garden. - ANSWER-True
_____ is a term used to describe each time an ad is served to a user for viewing. -
ANSWER-Impression
Facebook (and other apps the firm owns) collectively represent the largest photo-
sharing service on the Web, ahead of Picasa, Flickr, and Photobucket, even though all
of these other efforts got started before Facebook. - ANSWER-True
For years, which of the following is the only major media category that has seen an
increase in spending? - ANSWER-Online advertising
The online advertising acronym CPC is defined as ____________. - ANSWER-Cost Per
Click
Computer hardware refers to: - ANSWER-the physical components of information
technology.
Which of the following characteristics is said to be Java's biggest selling point? -
ANSWER-Platform independence
Which of the following is an example of computer hardware? - ANSWER-A video game
console
The more application software that is available for a platform, the less valuable it
potentially becomes. - ANSWER-False
_____ refers to a software package that integrates the many functions of a business,
such as accounting, finance, inventory management, and human resources. - ANSWER-
Enterprise resource planning
_____ refers to applications installed on a personal computer, typically to support tasks
performed by a single user. - ANSWER-Desktop software
Enterprise Resource Planning software has proven popular in part because the
standardization these products impose makes them exceptionally easy to deploy. -
ANSWER-False
Scripting languages are interpreted within their applications, thereby making them faster
than the development efforts found in most commercial software. - ANSWER-False
Desktop applications are typically designed for a single user. - ANSWER-True
, Which of the following statements is true about information systems? - ANSWER-Firms
need to vigilantly manage the moving target of computer security issues.
_____ is the flagship open source product. - ANSWER-Linux OS
App stores are exclusively focused on smart-phone markets. - ANSWER-False
By lowering the cost to access powerful systems and software, barriers to entry also
decrease. - ANSWER-True
App developers often lament the ______________ created within apps where data is
more tightly controlled by a service provider and where firms must comply to the usage
policies of the platform provided. - ANSWER-network effects
One of the drawbacks of open source software is that it cannot be easily migrated to
more powerful computers as circumstances dictate. - ANSWER-False
Which of the following should an organization consider when making make/buy/rent
decisions for a given software system? - ANSWER-All the above (Competitive
advantage, Legal and compliance
Skills, expertise, and labor, Cost, time
Which of the following is true of software as a service (SaaS)? - ANSWER-It refers to
software that is made available by a third-party online.
SaaS offerings usually work well when the bulk of computing happens at the client end
of a distributed system. - ANSWER-False
All of the costs associated with the design, development, testing, implementation,
documentation, training and maintenance of a software system are collectively termed
as: - ANSWER-Total cost of ownership
Social media apps are taking the workplace by storm and creating billion dollar firms.
Which of the following tools has grown and is primarily known as a leading workplace
productivity tool? - ANSWER-Slack
When a firm engineers the posting of positive comments and reviews of their product
and services it is called ______________________________. - ANSWER-astroturfing
One drawback of social media, as opposed to traditional owned media outlets, is... -
ANSWER-a firm has little control over what is shared by employees, customers, and
others.
Which of the following is NOT a major social media tool covered in the text? - ANSWER-
reddit
Peer production refers to: - ANSWER-users collaboratively working to create content,
products, and services.
The wisdom of crowds concept is based on the belief a group of experts is always
correct in its assessment of a problem. - ANSWER-False
Internet networks are _____. - ANSWER-packet-switched networks
ISPs and IXPs that carry out peering are required by the FCC to charge each other fees
based on their traffic contribution. - ANSWER-False
The User Datagram Protocol (UDP) acts as a substitute to TCP when there is a need
for speed of communication, but where perfect and complete transmission quality can
be sacrificed. - ANSWER-True
The fault-tolerant nature of the DNS ensures that: - ANSWER-the service continues
functioning even if one name server goes down.
A(n) _____ is a temporary storage space used to speed computing tasks. - ANSWER-
cache
often called ____________. - ANSWER-RDBMS
Every dollar spent on technology may lead to five to seven more dollars on
____________. - ANSWER-consulting and other services
OLAP technology is primarily used for transaction processing. - ANSWER-False
Why do firms need to create separate data repositories for their reporting and analytics
work? - ANSWER-Running analytics against transactional data can bog down a TPS.
The acronym_____ refers to a technology that is often used to tag objects and inventory
items so that they can 'announce their presence' as they make their way along an
organization's value chain. - ANSWER-RFID
In database systems, a _____ defines the data that a table can hold. - ANSWER-field
_____ are the most common standard for expressing databases, whereby tables (files)
are related based on common keys. - ANSWER-Relational databases
Data warehouses are composed entirely of proprietary corporate data, while data marts
take advantage of data purchased from third-party firms. - ANSWER-False
_____ refer to databases focused on addressing the concerns of a specific problem or
business unit. - ANSWER-Data marts
Firms that collect and resell data are known as: - ANSWER-data aggregators
A _____ is a system that provides rewards and usage incentives, typically in exchange
for a method that provides a more detailed tracking and recording of consumer activity. -
ANSWER-loyalty program
Any data-centric effort should involve input not only from business and technical staff,
but from the firm's legal team, as well. - ANSWER-True
_____ is a method of querying and reporting that takes data from standard relational
databases, calculates and summarizes the data, and then stores the data in a special
database called a data cube. - ANSWER-Online analytical processing
_____ refer to older information systems that are often incompatible with other systems,
technologies, and ways of conducting business. - ANSWER-Legacy systems
,Walmart supplements its huge data assets with additional data provided by information
brokers like Information Resources and ACNielsen. - ANSWER-False
Users of Google and other search engines are said to be on a hunt because they: -
ANSWER-are there to seek information to drive a specific action.
Facebook has offered a system where Web site operators can choose to accept a
user's Facebook credentials for logging in. Web site operators appreciate this feature
because: - ANSWER-users can access websites without creating an account, reducing a
potential barrier to customer acquisition.
The acronym ARPU represents the phrase ______. - ANSWER-Average Revenue per
user
The term "content adjacency" refers to: - ANSWER-a concern that an advertisement will
run near offensive material, embarrassing an advertiser and/or degrading their products
or brands.
Analysts are so bullish on Facebook's mobile advertising prospects because - ANSWER-
All of the above
Critics of Internet.org worry that for billions of low-income users, Facebook will come to
represent the only Internet they know and have access to, deepening the roots and
entanglement vines of the firm's walled garden. - ANSWER-True
_____ is a term used to describe each time an ad is served to a user for viewing. -
ANSWER-Impression
Facebook (and other apps the firm owns) collectively represent the largest photo-
sharing service on the Web, ahead of Picasa, Flickr, and Photobucket, even though all
of these other efforts got started before Facebook. - ANSWER-True
For years, which of the following is the only major media category that has seen an
increase in spending? - ANSWER-Online advertising
The online advertising acronym CPC is defined as ____________. - ANSWER-Cost Per
Click
Computer hardware refers to: - ANSWER-the physical components of information
technology.
Which of the following characteristics is said to be Java's biggest selling point? -
ANSWER-Platform independence
Which of the following is an example of computer hardware? - ANSWER-A video game
console
The more application software that is available for a platform, the less valuable it
potentially becomes. - ANSWER-False
_____ refers to a software package that integrates the many functions of a business,
such as accounting, finance, inventory management, and human resources. - ANSWER-
Enterprise resource planning
_____ refers to applications installed on a personal computer, typically to support tasks
performed by a single user. - ANSWER-Desktop software
Enterprise Resource Planning software has proven popular in part because the
standardization these products impose makes them exceptionally easy to deploy. -
ANSWER-False
Scripting languages are interpreted within their applications, thereby making them faster
than the development efforts found in most commercial software. - ANSWER-False
Desktop applications are typically designed for a single user. - ANSWER-True
, Which of the following statements is true about information systems? - ANSWER-Firms
need to vigilantly manage the moving target of computer security issues.
_____ is the flagship open source product. - ANSWER-Linux OS
App stores are exclusively focused on smart-phone markets. - ANSWER-False
By lowering the cost to access powerful systems and software, barriers to entry also
decrease. - ANSWER-True
App developers often lament the ______________ created within apps where data is
more tightly controlled by a service provider and where firms must comply to the usage
policies of the platform provided. - ANSWER-network effects
One of the drawbacks of open source software is that it cannot be easily migrated to
more powerful computers as circumstances dictate. - ANSWER-False
Which of the following should an organization consider when making make/buy/rent
decisions for a given software system? - ANSWER-All the above (Competitive
advantage, Legal and compliance
Skills, expertise, and labor, Cost, time
Which of the following is true of software as a service (SaaS)? - ANSWER-It refers to
software that is made available by a third-party online.
SaaS offerings usually work well when the bulk of computing happens at the client end
of a distributed system. - ANSWER-False
All of the costs associated with the design, development, testing, implementation,
documentation, training and maintenance of a software system are collectively termed
as: - ANSWER-Total cost of ownership
Social media apps are taking the workplace by storm and creating billion dollar firms.
Which of the following tools has grown and is primarily known as a leading workplace
productivity tool? - ANSWER-Slack
When a firm engineers the posting of positive comments and reviews of their product
and services it is called ______________________________. - ANSWER-astroturfing
One drawback of social media, as opposed to traditional owned media outlets, is... -
ANSWER-a firm has little control over what is shared by employees, customers, and
others.
Which of the following is NOT a major social media tool covered in the text? - ANSWER-
Peer production refers to: - ANSWER-users collaboratively working to create content,
products, and services.
The wisdom of crowds concept is based on the belief a group of experts is always
correct in its assessment of a problem. - ANSWER-False
Internet networks are _____. - ANSWER-packet-switched networks
ISPs and IXPs that carry out peering are required by the FCC to charge each other fees
based on their traffic contribution. - ANSWER-False
The User Datagram Protocol (UDP) acts as a substitute to TCP when there is a need
for speed of communication, but where perfect and complete transmission quality can
be sacrificed. - ANSWER-True
The fault-tolerant nature of the DNS ensures that: - ANSWER-the service continues
functioning even if one name server goes down.
A(n) _____ is a temporary storage space used to speed computing tasks. - ANSWER-
cache
