P8: Explain how products and processes must be adapted for international markets by a
selected business.
River Island has adapted their company for foreign markets by introducing a Swedish
website as part of a multichannel international growth plan. The Swedish website, which
accepts payments in Swedish Krona, is the fashion retailer's fifth international launch since
2013, following local sites in France, Germany, Australia, and the United States. River
Island's marketing director, Josie Roscop, believes that since their customer base in Sweden
is rapidly expanding, it opens a market for delivering head to toe fashion solutions to
fashionable Swedish consumers across the world. She also recognises that the Swedish
market's interest in contemporary British fashion brands and original offerings of smart
casual wear would encourage and delight the Swedish buyer. River Island aspires to be a
leading multichannel apparel brand with a significant international footprint.
Another process that River Island has adapted is to a pro-diversity campaign, ‘labels are for
clothes’ which resulted in their campaign including models of different genders, sexualities,
ethnicities, religions, sizes, and disabilities in both their adult and children adverts. As many
women in the Middle East adhere to very strict religious laws, such as Islamic rules, they are
forced to wear their hijabs in public to remain modest. As a result, River Island has a
clothing section aimed at keeping customers' fashion modest. They have a large selection of
modest clothing, including layering pieces such as long sleeve, turtleneck knits, and
statement blouses to leather trousers.
River Island, a British retailer, is extending its brand into foreign markets with a commerce-
enabled iPad application. This company's app is aimed at its customers, who are young,
trendy, and tech-savvy. On this project, the brand collaborated with mobile development
firm No Need 4 Mirrors. According to Jonathan Heap (chief technology officer at No Need 4
Mirrors), iPads are a fashion accessory, and the power of brands communicating with their
customers globally through a dedicated app is almost anticipated.
When demand for a commodity falls, or if inflation pressures the company to lower prices,
the company must reduce labour costs to stay sustainable. To do this, a company should
decrease the number of workers, reduce demand, demand higher levels of productivity, or
eliminate other production cost factors.
iOS devices are extremely common in developed countries such as the United States, the
United Kingdom, and Europe. iPhone app creation will be an excellent opportunity for any
business with a growth mindset to establish itself in the global market. River Islands' iPad
app is built similarly to its iPhone app, which was launched earlier this year. For brands
looking to try out mobile, iPhone apps are a decent starting point, but Mr heap believes the
iPad is a great experience for brands looking to include shopping. The iPad's architecture
allows for a more immersive experience than the iPhone, which River Island acknowledges.
Since River Island is a global retailer, incorporating apps into its marketing plan allows the
company to extend its brand message to places where River Island does not have a physical
selected business.
River Island has adapted their company for foreign markets by introducing a Swedish
website as part of a multichannel international growth plan. The Swedish website, which
accepts payments in Swedish Krona, is the fashion retailer's fifth international launch since
2013, following local sites in France, Germany, Australia, and the United States. River
Island's marketing director, Josie Roscop, believes that since their customer base in Sweden
is rapidly expanding, it opens a market for delivering head to toe fashion solutions to
fashionable Swedish consumers across the world. She also recognises that the Swedish
market's interest in contemporary British fashion brands and original offerings of smart
casual wear would encourage and delight the Swedish buyer. River Island aspires to be a
leading multichannel apparel brand with a significant international footprint.
Another process that River Island has adapted is to a pro-diversity campaign, ‘labels are for
clothes’ which resulted in their campaign including models of different genders, sexualities,
ethnicities, religions, sizes, and disabilities in both their adult and children adverts. As many
women in the Middle East adhere to very strict religious laws, such as Islamic rules, they are
forced to wear their hijabs in public to remain modest. As a result, River Island has a
clothing section aimed at keeping customers' fashion modest. They have a large selection of
modest clothing, including layering pieces such as long sleeve, turtleneck knits, and
statement blouses to leather trousers.
River Island, a British retailer, is extending its brand into foreign markets with a commerce-
enabled iPad application. This company's app is aimed at its customers, who are young,
trendy, and tech-savvy. On this project, the brand collaborated with mobile development
firm No Need 4 Mirrors. According to Jonathan Heap (chief technology officer at No Need 4
Mirrors), iPads are a fashion accessory, and the power of brands communicating with their
customers globally through a dedicated app is almost anticipated.
When demand for a commodity falls, or if inflation pressures the company to lower prices,
the company must reduce labour costs to stay sustainable. To do this, a company should
decrease the number of workers, reduce demand, demand higher levels of productivity, or
eliminate other production cost factors.
iOS devices are extremely common in developed countries such as the United States, the
United Kingdom, and Europe. iPhone app creation will be an excellent opportunity for any
business with a growth mindset to establish itself in the global market. River Islands' iPad
app is built similarly to its iPhone app, which was launched earlier this year. For brands
looking to try out mobile, iPhone apps are a decent starting point, but Mr heap believes the
iPad is a great experience for brands looking to include shopping. The iPad's architecture
allows for a more immersive experience than the iPhone, which River Island acknowledges.
Since River Island is a global retailer, incorporating apps into its marketing plan allows the
company to extend its brand message to places where River Island does not have a physical
