TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
,B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
ANSWER: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
, 4) Thekexpandedkviewkofkthekexchangekthatkincludeskthekissueskthatkinfluencekthekconsumerkb
efore,kduring,kandkafterkakpurchasekiskcalled:
A) thekvalue.
B) thekstrategickfocus.
C) thekpre-sellkstrategy.
D) thekconsumptionkprocess.k
ANSWER:k D
Type:kMC
PagekRef:k3k
Skill:k Concept
Objective:k L1-01kConsumerkbehaviourkiskakprocess.
5) Gailkdecidesktoktakekakbreakkfromkstudyingkandkgoeskonlinektokcheckkthingskout.kShekconnectsk
withkonekofkthekproductkdiscussionkgroupskthatkshekparticipateskin.kThiskiskankexamplekofka:
A) lifestylekdiscussion.
B) brandkcompetition.
C) consumptionkcommunity.
D) marketplacekcompetition.
k ANSWER:k C
Type:kMC
PagekRef:k2k
Skill:k Application
Objective:k L1-01kConsumerkbehaviourkiskakprocess.
6) Ifkakproductksucceedskinksatisfyingkneedskandkiskpurchasedkoverkandkoverkagain,kitkmostklikelykh
askattained:
A) productkseparation.
B) brandkloyalty.
C) lifestylekvariation.
D) purchasekconception.
ANSWER:k B
Type:kMC
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
,B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
ANSWER: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
, 4) Thekexpandedkviewkofkthekexchangekthatkincludeskthekissueskthatkinfluencekthekconsumerkb
efore,kduring,kandkafterkakpurchasekiskcalled:
A) thekvalue.
B) thekstrategickfocus.
C) thekpre-sellkstrategy.
D) thekconsumptionkprocess.k
ANSWER:k D
Type:kMC
PagekRef:k3k
Skill:k Concept
Objective:k L1-01kConsumerkbehaviourkiskakprocess.
5) Gailkdecidesktoktakekakbreakkfromkstudyingkandkgoeskonlinektokcheckkthingskout.kShekconnectsk
withkonekofkthekproductkdiscussionkgroupskthatkshekparticipateskin.kThiskiskankexamplekofka:
A) lifestylekdiscussion.
B) brandkcompetition.
C) consumptionkcommunity.
D) marketplacekcompetition.
k ANSWER:k C
Type:kMC
PagekRef:k2k
Skill:k Application
Objective:k L1-01kConsumerkbehaviourkiskakprocess.
6) Ifkakproductksucceedskinksatisfyingkneedskandkiskpurchasedkoverkandkoverkagain,kitkmostklikelykh
askattained:
A) productkseparation.
B) brandkloyalty.
C) lifestylekvariation.
D) purchasekconception.
ANSWER:k B
Type:kMC
