Introduction:
For the purpose of this report, I will be examining two businesses with
contrasting exposure to international trade. One business that I have
chosen is Jaguar Land Rover, who is based in Coventry and produces
cars. They export all around the world with China, North America & Europe
being their main sales market. Globally they employee around 38,000
people and assist around 275,000 people through sales, retail, and
individual businesses. Last year in 160 countries they sold 487,065 with
80% of those being produced in the UK and sold abroad. The other
business that I have chosen is M&S, who is a multinational company based
in London and sells a range of goods and services worldwide. Marks &
Spencer’s is an international retailer with over 80,000 employees in 1,447
stores across 57 countries. They first started selling high quality and
inexpensive food & drinks in the UK then expanded abroad into the home &
clothing as well as banking and electricity. M&S has always been
committed to its customers with them wanting to fulfil the needs and wants
of its consumers.
Section 1-P1: Reasons for International Business:
Jaguar Land Rover has expanded internationally due to the demand from
foreign markets, especially in Asia, North America & Europe. Customers
want a car which is modern and luxurious but also a car which shows
power & authority, especially if they are important individuals such as
celebrities or foreign leaders. The Queen & The Royal Family, The Prime
Minister, Narenda Mori (Indian Politician & Prime Minister), Sheikh
Mohammed bin Rashid Al Maktoum (UAE Leader) all own or use a Jaguar
Land Rover. JLR are constantly expanding internationally, they have
recently announced that a new manufacturing plant will open in Slovakia
where the production of cars will be 30% quicker due to the location of over
300 suppliers nearby. A benefit of international business is that the
minimum wage of some countries such as Ukraine, Poland & Brazil are low
compared to high income countries. This means that the cost of production
will be low due to low wages and the demand for the product. For example,
the minimum wage in Slovakia per month is €623 and the country’s
automotive sector is 43% premium brands.
For the purpose of this report, I will be examining two businesses with
contrasting exposure to international trade. One business that I have
chosen is Jaguar Land Rover, who is based in Coventry and produces
cars. They export all around the world with China, North America & Europe
being their main sales market. Globally they employee around 38,000
people and assist around 275,000 people through sales, retail, and
individual businesses. Last year in 160 countries they sold 487,065 with
80% of those being produced in the UK and sold abroad. The other
business that I have chosen is M&S, who is a multinational company based
in London and sells a range of goods and services worldwide. Marks &
Spencer’s is an international retailer with over 80,000 employees in 1,447
stores across 57 countries. They first started selling high quality and
inexpensive food & drinks in the UK then expanded abroad into the home &
clothing as well as banking and electricity. M&S has always been
committed to its customers with them wanting to fulfil the needs and wants
of its consumers.
Section 1-P1: Reasons for International Business:
Jaguar Land Rover has expanded internationally due to the demand from
foreign markets, especially in Asia, North America & Europe. Customers
want a car which is modern and luxurious but also a car which shows
power & authority, especially if they are important individuals such as
celebrities or foreign leaders. The Queen & The Royal Family, The Prime
Minister, Narenda Mori (Indian Politician & Prime Minister), Sheikh
Mohammed bin Rashid Al Maktoum (UAE Leader) all own or use a Jaguar
Land Rover. JLR are constantly expanding internationally, they have
recently announced that a new manufacturing plant will open in Slovakia
where the production of cars will be 30% quicker due to the location of over
300 suppliers nearby. A benefit of international business is that the
minimum wage of some countries such as Ukraine, Poland & Brazil are low
compared to high income countries. This means that the cost of production
will be low due to low wages and the demand for the product. For example,
the minimum wage in Slovakia per month is €623 and the country’s
automotive sector is 43% premium brands.
