WGU Digital Marketing
Science - D378 Exam
Questions with solved
answers.
(T/F) "Riding the hashtag" is a social media tactic that involves companies jumping into
short-term, trending conversations. - CORRECT ANSWER✅✅True
(T/F) Every increase in conversion is good for an organization. - CORRECT
ANSWER✅✅False
(T/F) In the research stage of developing a digital marketing plan, search engine
optimization (SEO) audits are necessary due to changes in algorithms. - CORRECT
ANSWER✅✅True
(T/F) Search engine optimization (SEO) often discourages putting several images and
videos on web pages since these creative objectives are not SEO friendly. - CORRECT
ANSWER✅✅False
5 Stages of Digital Marketing Strategy - CORRECT ANSWER✅✅Research, Plan,
Execute, Measure, Analyze/Adjust
According to the Content Marketing Institute, the three types of content that work best
for recycling purposes include ________. - CORRECT ANSWER✅✅The three types of
content that work best for recycling purposes include evergreen content, popular
content, and outdated content.
Ad Groups - CORRECT ANSWER✅✅Ad groups* provide structure for your
campaigns. To create effective ad groups, specific keywords related to the theme of a
campaign are needed. Some experts say that no more than 7-10 ad groups per
campaign is best.
AIDA Stands for - CORRECT ANSWER✅✅Awarenss, Interest, Action, Desire
Awareness - CORRECT ANSWER✅✅becoming aware of, or learning about, the
product or service.
Banner Advertisements - CORRECT ANSWER✅✅Banner advertisements are a
traditional form of digital advertising, as seen on websites for years. These ads appear
as banners along the borders of a webpage.
,Benefits of Mobile Marketing - CORRECT ANSWER✅✅Wide Reach
Cost Effective
Timely
Personalized Campaigns
Brand Advocacy - CORRECT ANSWER✅✅Brand advocacy* is the degree to which an
influencer engages and promotes your brand.
Brand Engagement - CORRECT ANSWER✅✅Brand engagement* is the process of
creating an emotional bond between an organization and its audience or customer
base.
Brand Engagement - CORRECT ANSWER✅✅The process of creating an emotional
bond between an organization and its audience or customer base.
Branded Content - CORRECT ANSWER✅✅A form of native advertising in which the
brand creates the content for the publisher.
Buycott - CORRECT ANSWER✅✅Deliberately purchasing products or services or
choosing organizations that the consumers feel speak to their values or ideologies.
Buyer Persona - CORRECT ANSWER✅✅A buyer persona* is a profile that represents
your ideal customer, based on market research and customer data.
Calculate Profit - CORRECT ANSWER✅✅A focus on profitability could use both of the
abovementioned metrics: ROAS and ROI. This way, a marketer can see how an ad
campaign affects overall profits for the organization and how well a campaign performs
by itself. The idea is to optimize how many conversions are made at a lower cost-per-
acquisition (CPA).
Calculating Ad Rank - CORRECT ANSWER✅✅CPC BID X QUALITY SCORE X AD
RANK THRESHHOLD X CONTEXT OF SEACH
CAN-SPAM - CORRECT ANSWER✅✅2003 US Federal law that established the first
national standards for commercial email, including the requirement that all commercial
emails have a visible and operale 'unsubscribe' option
Click Path - CORRECT ANSWER✅✅During a visit or session*, this is the sequence of
webpage views in chronological order.
Co-promotion/Piggyback Marketing - CORRECT ANSWER✅✅Co-promotion* occurs
when Company X promotes Company Y's product in its marketing materials. In return,
Company Y might offer some favorable mentions on its website of Company X or in its
, social media. (If Company Y reciprocates by promoting Company X's product in its own
marketing materials, the arrangement is known as piggyback marketing*.)
Cons of A/B Testing - CORRECT ANSWER✅✅Can only test one idea at a time
Test results cannot be used in future tests
Inefficient for testing multiple ideas
Cons of Multivariate Testing - CORRECT ANSWER✅✅Multivariate testing takes more
time to conduct than A/B testing
Requires more traffic and conversions to generate the required data
Not appropriate for a campaign that doesn't already generate a great deal of traffic
Consideration - CORRECT ANSWER✅✅developing feelings or opinions about the
product or service.
Content Marketign - CORRECT ANSWER✅✅Content marketing* is a strategic
marketing technique that involves the creation and distribution of high-quality content to
attract and retain a target audience.
Conversion KPIS - CORRECT ANSWER✅✅Conversion rate*
Number of registrations
Margin
Cost per conversion
Average order value (AOV)
Revenue per click
Revenue per visitor (RPV)
Revenue per impression
Number of completed forms
Data Sampling - CORRECT ANSWER✅✅Data sampling* is used in web analytics
programs, as it is inexpensive and provides valuable insight into how well a website is
performing.
demographics - CORRECT ANSWER✅✅Demographics can identify markets based on
shared traits such as age, gender, race, geographic location, and income level.
Digital Customer Journey - CORRECT ANSWER✅✅Cyclical: Awareness,
Consdieration/Evaluation, Purchase, Experience, Loyalty, Advocacy and restart.
Dimensions - CORRECT ANSWER✅✅These are categories or components of a data
set; dimensions are attributes of a visitor and his or her activity on a website. The
source a visitor came from to arrive at your website is also a dimension, as is a referring
URL and the country where a visitor is located. Dimensions are labeled in rows in web
analytics reports.
Science - D378 Exam
Questions with solved
answers.
(T/F) "Riding the hashtag" is a social media tactic that involves companies jumping into
short-term, trending conversations. - CORRECT ANSWER✅✅True
(T/F) Every increase in conversion is good for an organization. - CORRECT
ANSWER✅✅False
(T/F) In the research stage of developing a digital marketing plan, search engine
optimization (SEO) audits are necessary due to changes in algorithms. - CORRECT
ANSWER✅✅True
(T/F) Search engine optimization (SEO) often discourages putting several images and
videos on web pages since these creative objectives are not SEO friendly. - CORRECT
ANSWER✅✅False
5 Stages of Digital Marketing Strategy - CORRECT ANSWER✅✅Research, Plan,
Execute, Measure, Analyze/Adjust
According to the Content Marketing Institute, the three types of content that work best
for recycling purposes include ________. - CORRECT ANSWER✅✅The three types of
content that work best for recycling purposes include evergreen content, popular
content, and outdated content.
Ad Groups - CORRECT ANSWER✅✅Ad groups* provide structure for your
campaigns. To create effective ad groups, specific keywords related to the theme of a
campaign are needed. Some experts say that no more than 7-10 ad groups per
campaign is best.
AIDA Stands for - CORRECT ANSWER✅✅Awarenss, Interest, Action, Desire
Awareness - CORRECT ANSWER✅✅becoming aware of, or learning about, the
product or service.
Banner Advertisements - CORRECT ANSWER✅✅Banner advertisements are a
traditional form of digital advertising, as seen on websites for years. These ads appear
as banners along the borders of a webpage.
,Benefits of Mobile Marketing - CORRECT ANSWER✅✅Wide Reach
Cost Effective
Timely
Personalized Campaigns
Brand Advocacy - CORRECT ANSWER✅✅Brand advocacy* is the degree to which an
influencer engages and promotes your brand.
Brand Engagement - CORRECT ANSWER✅✅Brand engagement* is the process of
creating an emotional bond between an organization and its audience or customer
base.
Brand Engagement - CORRECT ANSWER✅✅The process of creating an emotional
bond between an organization and its audience or customer base.
Branded Content - CORRECT ANSWER✅✅A form of native advertising in which the
brand creates the content for the publisher.
Buycott - CORRECT ANSWER✅✅Deliberately purchasing products or services or
choosing organizations that the consumers feel speak to their values or ideologies.
Buyer Persona - CORRECT ANSWER✅✅A buyer persona* is a profile that represents
your ideal customer, based on market research and customer data.
Calculate Profit - CORRECT ANSWER✅✅A focus on profitability could use both of the
abovementioned metrics: ROAS and ROI. This way, a marketer can see how an ad
campaign affects overall profits for the organization and how well a campaign performs
by itself. The idea is to optimize how many conversions are made at a lower cost-per-
acquisition (CPA).
Calculating Ad Rank - CORRECT ANSWER✅✅CPC BID X QUALITY SCORE X AD
RANK THRESHHOLD X CONTEXT OF SEACH
CAN-SPAM - CORRECT ANSWER✅✅2003 US Federal law that established the first
national standards for commercial email, including the requirement that all commercial
emails have a visible and operale 'unsubscribe' option
Click Path - CORRECT ANSWER✅✅During a visit or session*, this is the sequence of
webpage views in chronological order.
Co-promotion/Piggyback Marketing - CORRECT ANSWER✅✅Co-promotion* occurs
when Company X promotes Company Y's product in its marketing materials. In return,
Company Y might offer some favorable mentions on its website of Company X or in its
, social media. (If Company Y reciprocates by promoting Company X's product in its own
marketing materials, the arrangement is known as piggyback marketing*.)
Cons of A/B Testing - CORRECT ANSWER✅✅Can only test one idea at a time
Test results cannot be used in future tests
Inefficient for testing multiple ideas
Cons of Multivariate Testing - CORRECT ANSWER✅✅Multivariate testing takes more
time to conduct than A/B testing
Requires more traffic and conversions to generate the required data
Not appropriate for a campaign that doesn't already generate a great deal of traffic
Consideration - CORRECT ANSWER✅✅developing feelings or opinions about the
product or service.
Content Marketign - CORRECT ANSWER✅✅Content marketing* is a strategic
marketing technique that involves the creation and distribution of high-quality content to
attract and retain a target audience.
Conversion KPIS - CORRECT ANSWER✅✅Conversion rate*
Number of registrations
Margin
Cost per conversion
Average order value (AOV)
Revenue per click
Revenue per visitor (RPV)
Revenue per impression
Number of completed forms
Data Sampling - CORRECT ANSWER✅✅Data sampling* is used in web analytics
programs, as it is inexpensive and provides valuable insight into how well a website is
performing.
demographics - CORRECT ANSWER✅✅Demographics can identify markets based on
shared traits such as age, gender, race, geographic location, and income level.
Digital Customer Journey - CORRECT ANSWER✅✅Cyclical: Awareness,
Consdieration/Evaluation, Purchase, Experience, Loyalty, Advocacy and restart.
Dimensions - CORRECT ANSWER✅✅These are categories or components of a data
set; dimensions are attributes of a visitor and his or her activity on a website. The
source a visitor came from to arrive at your website is also a dimension, as is a referring
URL and the country where a visitor is located. Dimensions are labeled in rows in web
analytics reports.
