FBLA Advertising Practice Test
Questions and Answers
All of the processes used to identify, create, and maintain exchange relationships that
satisfy individuals and organizations make up
A) customer service.
B) promotion.
C) marketing.
D) distribution. - correct Answer-C
Consumer demand is influenced by all of the following except
A) economy.
B) weather.
C) promotion.
D) price. - correct Answer-B
The marketing concept determines planning, production, pricing, distribution, and
promotion of products and services based upon
A) customers.
B) forecasts.
C) government.
D) business - correct Answer-A
Marketing that targets consumers who underwent the same experiences and events
while growing up is referred to as
A) target marketing.
B) cohort marketing.
C) mass marketing.
D) generational marketing. - correct Answer-D
The final step in the sales process is
A) follow up.
B) closing the sale.
C) presenting the product.
D) overcoming objectives. - correct Answer-A
The first contact that the salesperson makes with the customer is called the
A) approach.
B) preapproach.
C) introduction.
D) lead. - correct Answer-A
, Which of the following activities will not help improve sales performance?
A) informing sales staff about new merchandise
B) setting sales goals
C) allowing salespeople to work without monitoring
D) having sales staff meetings - correct Answer-C
Since new small businesses do not have funds available for expensive forms of
promotion, they count on
A) endorsements.
B) sales promotion.
C) advertising.
D) word-of-mouth promotion. - correct Answer-D
All of the following are traditional types of advertising media except
A) radio.
B) newspaper.
C) social media.
D) television. - correct Answer-C
One of biggest disadvantages associated with television advertising is the
A) use of sight and sound.
B) large, diverse audience.
C) long lead time.
D) low cost per viewer. - correct Answer-C
The amount of time required to produce and place an advertisement is called
A) production time.
B) on air time.
C) prime time.
D) lead time. - correct Answer-D
The number of times a person is exposed to an advertisement is called
A) frequency.
B) reach.
C) span.
D) gross impression. - correct Answer-A
Advertisements that run in movie theaters before the start of movies is called
A) a gross impression.
B) cinema advertising.
C) a trailer.
D) product placement. - correct Answer-B
The formula for determining profit is
Questions and Answers
All of the processes used to identify, create, and maintain exchange relationships that
satisfy individuals and organizations make up
A) customer service.
B) promotion.
C) marketing.
D) distribution. - correct Answer-C
Consumer demand is influenced by all of the following except
A) economy.
B) weather.
C) promotion.
D) price. - correct Answer-B
The marketing concept determines planning, production, pricing, distribution, and
promotion of products and services based upon
A) customers.
B) forecasts.
C) government.
D) business - correct Answer-A
Marketing that targets consumers who underwent the same experiences and events
while growing up is referred to as
A) target marketing.
B) cohort marketing.
C) mass marketing.
D) generational marketing. - correct Answer-D
The final step in the sales process is
A) follow up.
B) closing the sale.
C) presenting the product.
D) overcoming objectives. - correct Answer-A
The first contact that the salesperson makes with the customer is called the
A) approach.
B) preapproach.
C) introduction.
D) lead. - correct Answer-A
, Which of the following activities will not help improve sales performance?
A) informing sales staff about new merchandise
B) setting sales goals
C) allowing salespeople to work without monitoring
D) having sales staff meetings - correct Answer-C
Since new small businesses do not have funds available for expensive forms of
promotion, they count on
A) endorsements.
B) sales promotion.
C) advertising.
D) word-of-mouth promotion. - correct Answer-D
All of the following are traditional types of advertising media except
A) radio.
B) newspaper.
C) social media.
D) television. - correct Answer-C
One of biggest disadvantages associated with television advertising is the
A) use of sight and sound.
B) large, diverse audience.
C) long lead time.
D) low cost per viewer. - correct Answer-C
The amount of time required to produce and place an advertisement is called
A) production time.
B) on air time.
C) prime time.
D) lead time. - correct Answer-D
The number of times a person is exposed to an advertisement is called
A) frequency.
B) reach.
C) span.
D) gross impression. - correct Answer-A
Advertisements that run in movie theaters before the start of movies is called
A) a gross impression.
B) cinema advertising.
C) a trailer.
D) product placement. - correct Answer-B
The formula for determining profit is
