A level Business – YR1
Contents:
19 Segmentation,
Section 1: What istargeting
business?and positioning pg 116
20 Niche and mass
1 Understanding marketing
the nature and purpose of business pgpg122
1
21 Marketing
2 Different mix: the
business 7Ps
forms pgpg128
8
3 Issues
22 in understanding
Product forms
decisions: product lifeofcycle
business pg134
pg 15
and product
4 External portfolio
factors affecting business pg 22
23 Pricing decisions pg 141
24 Place2:and
Section promotion
Managers, decisions
leaders and decision – making pg 148
25 Integrating
5 What the do
managers marketing mix pg
pg155
30
6 Managers, leadership and decision - making pg 35
7Section
Decision
4:–Decision
making:–scientific
making to andimprove
intuitiveoperational performance pg 42
826
Decision
Settingtrees
operational objectives pg161
pg 48
927
Opportunity costs
Efficiency and and trade-offs
labour productivity pg 167
pg 55
10
28Understanding
Lean production the role and importance of pg173
pg 60
stakeholders
29 Capacity utilisation pg 179
30 Technology and operational efficiency pg 185
Section 3: Decision – making to improve marketing performance
31 Analysing operational performance pg 191
11 Marketing and decision – making pg 66
32 Improving quality pg 197
12 Marketing and competitiveness pg 73
33 Managing supply chains pg 203
13 Setting marketing objectives pg 79
34 Managing inventory pg 209
14 Understanding markets pg 85
35 Decision – making to improve operational pg 216
15 Market research pg 91
performance
16 Interpreting marketing data pg 99
17 Price and income elasticity of demand pg 106
18 Market data and analysis pg 112
, Section 5: Decision – making to improve financial performance
36 Financial objectives pg 222
37 Calculating revenue, costs and profit pg 228
38 Break-even analysis pg 235
39 Cash flow management and forecasting pg 243
40 Budgets and Budgeting pg 250
41 Profit and how to increase it pg 256
42 Cash flow versus profit pg 262
43 Sources of finance pg 268
44 Decision – making to improve financial performance pg 274
Section 6: Decision – making to improve human resource performance
45 Setting human resource (HR) objectives pg 280
46 Motivation and engagement in theory pg 287
47 Motivation and engagement in practise pg 295
48 Improving organisational design pg 301
49 Managing the human resource flow pg 308
50 Improving employer – employee relations pg 313
51 Analysing human resource performance pg 319
52 Decision – making and improved human resource pg 325
performance
Contents:
19 Segmentation,
Section 1: What istargeting
business?and positioning pg 116
20 Niche and mass
1 Understanding marketing
the nature and purpose of business pgpg122
1
21 Marketing
2 Different mix: the
business 7Ps
forms pgpg128
8
3 Issues
22 in understanding
Product forms
decisions: product lifeofcycle
business pg134
pg 15
and product
4 External portfolio
factors affecting business pg 22
23 Pricing decisions pg 141
24 Place2:and
Section promotion
Managers, decisions
leaders and decision – making pg 148
25 Integrating
5 What the do
managers marketing mix pg
pg155
30
6 Managers, leadership and decision - making pg 35
7Section
Decision
4:–Decision
making:–scientific
making to andimprove
intuitiveoperational performance pg 42
826
Decision
Settingtrees
operational objectives pg161
pg 48
927
Opportunity costs
Efficiency and and trade-offs
labour productivity pg 167
pg 55
10
28Understanding
Lean production the role and importance of pg173
pg 60
stakeholders
29 Capacity utilisation pg 179
30 Technology and operational efficiency pg 185
Section 3: Decision – making to improve marketing performance
31 Analysing operational performance pg 191
11 Marketing and decision – making pg 66
32 Improving quality pg 197
12 Marketing and competitiveness pg 73
33 Managing supply chains pg 203
13 Setting marketing objectives pg 79
34 Managing inventory pg 209
14 Understanding markets pg 85
35 Decision – making to improve operational pg 216
15 Market research pg 91
performance
16 Interpreting marketing data pg 99
17 Price and income elasticity of demand pg 106
18 Market data and analysis pg 112
, Section 5: Decision – making to improve financial performance
36 Financial objectives pg 222
37 Calculating revenue, costs and profit pg 228
38 Break-even analysis pg 235
39 Cash flow management and forecasting pg 243
40 Budgets and Budgeting pg 250
41 Profit and how to increase it pg 256
42 Cash flow versus profit pg 262
43 Sources of finance pg 268
44 Decision – making to improve financial performance pg 274
Section 6: Decision – making to improve human resource performance
45 Setting human resource (HR) objectives pg 280
46 Motivation and engagement in theory pg 287
47 Motivation and engagement in practise pg 295
48 Improving organisational design pg 301
49 Managing the human resource flow pg 308
50 Improving employer – employee relations pg 313
51 Analysing human resource performance pg 319
52 Decision – making and improved human resource pg 325
performance
