Mark Scheme (Results)
Summer 2026
Pearson Edexcel GCE A Level in Business
Marketing, People, and Global Business
9BS0/01
,Edexcel and BTEC Qualifications
Edexcel and BTEC qualifications are awarded by Pearson, the UK’s largest awarding body. We
provide a wide range of qualifications including academic, vocational, occupational and
specific programmes for employers. For further information visit our qualifications websites at
www.edexcel.com or www.btec.co.uk. Alternatively, you can get in touch with us using the
details on our contact us page at www.edexcel.com/contactus
Pearson: helping people progress, everywhere
Pearson aspires to be the world’s leading learning company. Our aim is to help
everyone progress in their lives through education. We believe in every kind of learning,
for all kinds of people, wherever they are in the world. We’ve been involved in education
for over 150 years, and by working across 70 countries, in 100 languages, we have built
an international reputation for our commitment to high standards and raising
achievement through innovation in education. Find out more about how we can help
you and your students at: www.pearson.com/uk
June 2026
Question Paper Log Number P82489A
Publication Code 9BS0_01_2606_MS
All the material in this publication is copyright
© Pearson Education Ltd
,General Marking Guidance
• All candidates must receive the same treatment. Examiners must mark the first candidate in
exactly the same way as they mark the last.
• Mark schemes should be applied positively. Candidates must be rewarded for what they have
shown they can do rather than penalised for omissions.
• Examiners should mark according to the mark scheme not according to their perception of
where the grade boundaries may lie.
• There is no ceiling on achievement. All marks on the mark scheme should be used appropriately.
• All the marks on the mark scheme are designed to be awarded. Examiners should always award
full marks if deserved, i.e. if the answer matches the mark scheme. Examiners should also be
prepared to award zero marks if the candidate’s response is not worthy of credit according to the
mark scheme.
• Where some judgement is required, mark schemes will provide the principles by which marks
will be awarded and exemplification may be limited.
• When examiners are in doubt regarding the application of the mark scheme to a candidate’s
response, the team leader must be consulted.
• Crossed out work should be marked UNLESS the candidate has replaced it with an alternative
response.
, Question
Answer Mark
Number
1(a) Knowledge 1, Application 3
Quantitative skills assessed:
QS2: calculate, use and understand percentages and percentage changes
Knowledge: 1 mark for calculation of percentage growth/change •
Difference between figures/original figure x 100
Application: up to 3 marks for
• (6700 – 5400)/5400 x 100 = 24.07% (24.074074074074 or 24)
• (8900 – 6700)/6700 x 100 = 32.84% (32.8358208952239 or 33)
• Difference = 8.77% or 8.76% (due to unrounded working)
NB: if the only answer given is 8.77% or 8.77 or 8.76% or 8.76,
award 4 marks. If the only answer given is 8.7658% or 8.7658, award
3 marks.
(4)
Question
Answer Mark
Number
1(b) Knowledge 1, Application 2, Analysis 1
Knowledge/understanding: 1 mark for knowledge of branding or
types of branding or benefits of branding
• A brand is a name, symbol, design or slogan that distinguishes a
product or service from its competitors
• Own branding is products marketed under the brand name of a
retailer, like a supermarket, rather than the name of the
manufacturer
• Understanding of a reason e.g. Tesco brand is established and
well known
Application: up to 2 marks for e.g.
• Tesco owns One Stop/One Stop is a subsidiary of Tesco
• One Stop will no longer sell its own brand products
• 95% of products from Tesco
• Examples of Tesco own brands e.g. Finest
Analysis: 1 mark for e.g.
• One benefit could be increased sales as Tesco branded products
are a nationally recognised brand and will be familiar to One
Stop customers, potentially increasing sales
• Added value through convenience as customers can buy some
Tesco products from One Stop instead of needing to visit a Tesco
supermarket. This could increase One Stop sales.
(4)
Summer 2026
Pearson Edexcel GCE A Level in Business
Marketing, People, and Global Business
9BS0/01
,Edexcel and BTEC Qualifications
Edexcel and BTEC qualifications are awarded by Pearson, the UK’s largest awarding body. We
provide a wide range of qualifications including academic, vocational, occupational and
specific programmes for employers. For further information visit our qualifications websites at
www.edexcel.com or www.btec.co.uk. Alternatively, you can get in touch with us using the
details on our contact us page at www.edexcel.com/contactus
Pearson: helping people progress, everywhere
Pearson aspires to be the world’s leading learning company. Our aim is to help
everyone progress in their lives through education. We believe in every kind of learning,
for all kinds of people, wherever they are in the world. We’ve been involved in education
for over 150 years, and by working across 70 countries, in 100 languages, we have built
an international reputation for our commitment to high standards and raising
achievement through innovation in education. Find out more about how we can help
you and your students at: www.pearson.com/uk
June 2026
Question Paper Log Number P82489A
Publication Code 9BS0_01_2606_MS
All the material in this publication is copyright
© Pearson Education Ltd
,General Marking Guidance
• All candidates must receive the same treatment. Examiners must mark the first candidate in
exactly the same way as they mark the last.
• Mark schemes should be applied positively. Candidates must be rewarded for what they have
shown they can do rather than penalised for omissions.
• Examiners should mark according to the mark scheme not according to their perception of
where the grade boundaries may lie.
• There is no ceiling on achievement. All marks on the mark scheme should be used appropriately.
• All the marks on the mark scheme are designed to be awarded. Examiners should always award
full marks if deserved, i.e. if the answer matches the mark scheme. Examiners should also be
prepared to award zero marks if the candidate’s response is not worthy of credit according to the
mark scheme.
• Where some judgement is required, mark schemes will provide the principles by which marks
will be awarded and exemplification may be limited.
• When examiners are in doubt regarding the application of the mark scheme to a candidate’s
response, the team leader must be consulted.
• Crossed out work should be marked UNLESS the candidate has replaced it with an alternative
response.
, Question
Answer Mark
Number
1(a) Knowledge 1, Application 3
Quantitative skills assessed:
QS2: calculate, use and understand percentages and percentage changes
Knowledge: 1 mark for calculation of percentage growth/change •
Difference between figures/original figure x 100
Application: up to 3 marks for
• (6700 – 5400)/5400 x 100 = 24.07% (24.074074074074 or 24)
• (8900 – 6700)/6700 x 100 = 32.84% (32.8358208952239 or 33)
• Difference = 8.77% or 8.76% (due to unrounded working)
NB: if the only answer given is 8.77% or 8.77 or 8.76% or 8.76,
award 4 marks. If the only answer given is 8.7658% or 8.7658, award
3 marks.
(4)
Question
Answer Mark
Number
1(b) Knowledge 1, Application 2, Analysis 1
Knowledge/understanding: 1 mark for knowledge of branding or
types of branding or benefits of branding
• A brand is a name, symbol, design or slogan that distinguishes a
product or service from its competitors
• Own branding is products marketed under the brand name of a
retailer, like a supermarket, rather than the name of the
manufacturer
• Understanding of a reason e.g. Tesco brand is established and
well known
Application: up to 2 marks for e.g.
• Tesco owns One Stop/One Stop is a subsidiary of Tesco
• One Stop will no longer sell its own brand products
• 95% of products from Tesco
• Examples of Tesco own brands e.g. Finest
Analysis: 1 mark for e.g.
• One benefit could be increased sales as Tesco branded products
are a nationally recognised brand and will be familiar to One
Stop customers, potentially increasing sales
• Added value through convenience as customers can buy some
Tesco products from One Stop instead of needing to visit a Tesco
supermarket. This could increase One Stop sales.
(4)
