MGMT 640 FINAL EXAM PART 2 2026 EXAM
SCRIPT COMPLETE SOLUTIONS VERIFIED
◉ Ansoff Matrix. Answer: - to portray alternative corporate growth
strategies created to focus on a firm's present and potential products
and markets (customers); by considering ways to grow via existing
products and new products, and in existing markets and new
markets, there are 4 possible product-market combinations:
① Market Penetration
② Market Development
③ Product Development
④ Diversification
◉ Stage-Gate Systems/Models. Answer: - Dr. Robert Cooper, 1960.
- an alternative series of developments stages and assessment
"gates" that aims for early elimination of weak ideas and faster time-
to-market for potential good ideas
- stages/phases with input and outputs specified beforehand
Gates in which gatekeepers decide about the continuation of a
process (meet criteria to continue)
,- activities were standardized and indicators of process performance
improved
- dependent on Culture; length varies based on company and idea
◉ Innovation Diamond. Answer: - Bob (Robert) Cooper:
Investigation on important companies (best performing products)
- realized there in no magic button/process
- 4 Areas a leader most focuses on:
① Strategy
② Resources (Portfolio Management)
ⓐ allocating people to right products/portfolio
③ Tactile
ⓐ Details, process to move the idea - strategy gate process
④ The People
,ⓐ cross functional teams, leaders (empower teams, culture,
rewards, climate)
◉ Purpose of Stage-Gate Review Meeting. Answer: - business
decision meetings about picking the projects that will have the
biggest impact on your business (they are not project reviews,
design reviews or performance reviews)
- decide winners and loser
- at the end of each development stage, you hold a stage gate review
to determine if you should: (how a gate works)
ⓐ Continue: Go to the next stage
ⓑ Redirect: Go back to the previous stage
ⓒ Hold: Put the project on hold
ⓓ Kill: Kill the project
① Is this a "good" project? Does this make business sense?
ⓐ No → Kill
ⓑ Yes → Move on
② All information needed? Has the team completed all outputs in a
quality fashion?
, ⓐ No → Redirect
ⓑ Yes → Move on
③ What is its priority? What is the impact relative to other projects?
Are people and money available?
ⓐ Low → Hold
ⓑ High → Continue
◉ Breakeven Analysis. Answer: - to justify the project development
cost, we need to prove at the beginning its feasibility. traditionally
we have to show that the project net present value is greater than
zero
- an analysis to determine the point at which revenue received
equals the costs associated with receiving the revenue.
- calculates what is known as a margin of safety, the amount that
revenues exceed the breakeven point
◉ Discounted Cash Flow (DCF). Answer: - the method is successfully
used for investment projects with low level of uncertainty and
duration from several months up to a few years
SCRIPT COMPLETE SOLUTIONS VERIFIED
◉ Ansoff Matrix. Answer: - to portray alternative corporate growth
strategies created to focus on a firm's present and potential products
and markets (customers); by considering ways to grow via existing
products and new products, and in existing markets and new
markets, there are 4 possible product-market combinations:
① Market Penetration
② Market Development
③ Product Development
④ Diversification
◉ Stage-Gate Systems/Models. Answer: - Dr. Robert Cooper, 1960.
- an alternative series of developments stages and assessment
"gates" that aims for early elimination of weak ideas and faster time-
to-market for potential good ideas
- stages/phases with input and outputs specified beforehand
Gates in which gatekeepers decide about the continuation of a
process (meet criteria to continue)
,- activities were standardized and indicators of process performance
improved
- dependent on Culture; length varies based on company and idea
◉ Innovation Diamond. Answer: - Bob (Robert) Cooper:
Investigation on important companies (best performing products)
- realized there in no magic button/process
- 4 Areas a leader most focuses on:
① Strategy
② Resources (Portfolio Management)
ⓐ allocating people to right products/portfolio
③ Tactile
ⓐ Details, process to move the idea - strategy gate process
④ The People
,ⓐ cross functional teams, leaders (empower teams, culture,
rewards, climate)
◉ Purpose of Stage-Gate Review Meeting. Answer: - business
decision meetings about picking the projects that will have the
biggest impact on your business (they are not project reviews,
design reviews or performance reviews)
- decide winners and loser
- at the end of each development stage, you hold a stage gate review
to determine if you should: (how a gate works)
ⓐ Continue: Go to the next stage
ⓑ Redirect: Go back to the previous stage
ⓒ Hold: Put the project on hold
ⓓ Kill: Kill the project
① Is this a "good" project? Does this make business sense?
ⓐ No → Kill
ⓑ Yes → Move on
② All information needed? Has the team completed all outputs in a
quality fashion?
, ⓐ No → Redirect
ⓑ Yes → Move on
③ What is its priority? What is the impact relative to other projects?
Are people and money available?
ⓐ Low → Hold
ⓑ High → Continue
◉ Breakeven Analysis. Answer: - to justify the project development
cost, we need to prove at the beginning its feasibility. traditionally
we have to show that the project net present value is greater than
zero
- an analysis to determine the point at which revenue received
equals the costs associated with receiving the revenue.
- calculates what is known as a margin of safety, the amount that
revenues exceed the breakeven point
◉ Discounted Cash Flow (DCF). Answer: - the method is successfully
used for investment projects with low level of uncertainty and
duration from several months up to a few years
