, MNG3701 Assignment 2 Semester 1 2026 - DUE April 2026; 100%
CORRECT AND TRUSTED SOLUTIONS
QUESTION 1 [15 marks]
a)
Vodacom Group Limited operates in a complex and dynamic external environment
across multiple African markets.
Required:
Briefly explain the purpose of external environmental analysis in strategic
management.
(3 marks)
External environmental analysis is the systematic process of examining
factors outside the organisation that can influence its performance,
decisions, and long-term survival. Its main purpose in strategic
management is to help an organisation understand the opportunities
and threats that exist in its external environment and to use this
understanding to make informed strategic decisions.
Firstly, external environmental analysis enables an organisation such as
Vodacom Group Limited to identify opportunities for growth and
innovation. By analysing trends in technology, demographics, economic
conditions, and customer behaviour, management can recognise new
markets, emerging customer needs, and potential areas for product or
service development. This allows the organisation to position itself
competitively and proactively rather than reacting too late to
environmental changes.
Secondly, it helps organisations to anticipate and manage threats and
risks. Factors such as regulatory changes, economic instability, political
conditions, competition, and rapid technological change can negatively
affect operations. Through environmental analysis, management can
forecast potential challenges, assess their impact, and design strategies to
CORRECT AND TRUSTED SOLUTIONS
QUESTION 1 [15 marks]
a)
Vodacom Group Limited operates in a complex and dynamic external environment
across multiple African markets.
Required:
Briefly explain the purpose of external environmental analysis in strategic
management.
(3 marks)
External environmental analysis is the systematic process of examining
factors outside the organisation that can influence its performance,
decisions, and long-term survival. Its main purpose in strategic
management is to help an organisation understand the opportunities
and threats that exist in its external environment and to use this
understanding to make informed strategic decisions.
Firstly, external environmental analysis enables an organisation such as
Vodacom Group Limited to identify opportunities for growth and
innovation. By analysing trends in technology, demographics, economic
conditions, and customer behaviour, management can recognise new
markets, emerging customer needs, and potential areas for product or
service development. This allows the organisation to position itself
competitively and proactively rather than reacting too late to
environmental changes.
Secondly, it helps organisations to anticipate and manage threats and
risks. Factors such as regulatory changes, economic instability, political
conditions, competition, and rapid technological change can negatively
affect operations. Through environmental analysis, management can
forecast potential challenges, assess their impact, and design strategies to
