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TIKTOK MEDIA BUYING
CERTIFICATION 2026 QUESTIONS
AND ANSWERS| ACE YOUR GRADES.
Smart targeting - correct answer -TikTok's automated targeting
solution for performance advertisers that broadens reach beyond
your designated interest or behavior group to improve ad
performance.
Maximum Delivery - correct answer -Strategy aimed at spending
an advertiser's entire budget and achieving the most results in a
given period.
Cost Cap - correct answer -Strategy aimed at keeping the
average cost per result around or lower than the bid, regardless of
the total budget.
App Event Optimization (AEO) - correct answer -Helps you reach
users who are more likely to complete inapp events.
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Value-Based Optimization for App (VBO App) - correct answer -
Optimizes ad delivery for you as an app advertiser by targeting
users likely to generate a higher return on ad spend (ROAS)
Value-Based Optimization for Web (VBO Web) - correct answer -
Functions similarly for web conversion ads with one key
difference.
Clicks (Destination) - correct answer -The number of clicks on
your ads, that led users to advertiser-specified destinations like
websites, apps, or to the app store.
Conversions - correct answer -The number of times your ad
achieved an outcome based on the objective and settings you
selected.
Cost per 1,000 Unique User Accounts Reached - correct answer -
The average cost to reach 1,000 unique users accounts. This
metric is estimated.
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CPA - correct answer -The average amount of money you've
spent on a conversion. Calculated as: Cost/Conversion or Install.
CPC (Destination) - correct answer -The average amount of
money you've spent on a destination click.
CPM - correct answer -The average amount of money you've
spent per 1,000 ad impressions.
CTR (Destination) - correct answer -The percentage of times your
ad was seen and clicked on, taking the user to an advertiser
specified destination.
CVR (Impressions) - correct answer -The percentage of results
you achieved out of all the impressions on your ads. Calculated
as conversions/impressions.
CVR (Clicks) - correct answer -The percentage of users who saw
an ad, clicked it, and converted through some pre-specified
action. CVR tells advertisers how well their ad converted users.
Calculated as conversions/clicks.
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Frequency - correct answer -The average number of times each
unique user account saw your ad.
Impressions - correct answer -The number of times your ad is
displayed on the TikTok app.
Paid Likes - correct answer -The number of likes your video
creative received within 1 day of a user seeing a paid ad.
Reach - correct answer -The number of unique who saw your ads
at user accounts least once. This metric is estimated
Real-time conversions - correct answer -The number of times
your ad achieved an outcome, based on the objective and
settings you selected. The total count is based on when the
conversion actually happened.
TIKTOK MEDIA BUYING
CERTIFICATION 2026 QUESTIONS
AND ANSWERS| ACE YOUR GRADES.
Smart targeting - correct answer -TikTok's automated targeting
solution for performance advertisers that broadens reach beyond
your designated interest or behavior group to improve ad
performance.
Maximum Delivery - correct answer -Strategy aimed at spending
an advertiser's entire budget and achieving the most results in a
given period.
Cost Cap - correct answer -Strategy aimed at keeping the
average cost per result around or lower than the bid, regardless of
the total budget.
App Event Optimization (AEO) - correct answer -Helps you reach
users who are more likely to complete inapp events.
, Page | 2
Value-Based Optimization for App (VBO App) - correct answer -
Optimizes ad delivery for you as an app advertiser by targeting
users likely to generate a higher return on ad spend (ROAS)
Value-Based Optimization for Web (VBO Web) - correct answer -
Functions similarly for web conversion ads with one key
difference.
Clicks (Destination) - correct answer -The number of clicks on
your ads, that led users to advertiser-specified destinations like
websites, apps, or to the app store.
Conversions - correct answer -The number of times your ad
achieved an outcome based on the objective and settings you
selected.
Cost per 1,000 Unique User Accounts Reached - correct answer -
The average cost to reach 1,000 unique users accounts. This
metric is estimated.
, Page | 3
CPA - correct answer -The average amount of money you've
spent on a conversion. Calculated as: Cost/Conversion or Install.
CPC (Destination) - correct answer -The average amount of
money you've spent on a destination click.
CPM - correct answer -The average amount of money you've
spent per 1,000 ad impressions.
CTR (Destination) - correct answer -The percentage of times your
ad was seen and clicked on, taking the user to an advertiser
specified destination.
CVR (Impressions) - correct answer -The percentage of results
you achieved out of all the impressions on your ads. Calculated
as conversions/impressions.
CVR (Clicks) - correct answer -The percentage of users who saw
an ad, clicked it, and converted through some pre-specified
action. CVR tells advertisers how well their ad converted users.
Calculated as conversions/clicks.
, Page | 4
Frequency - correct answer -The average number of times each
unique user account saw your ad.
Impressions - correct answer -The number of times your ad is
displayed on the TikTok app.
Paid Likes - correct answer -The number of likes your video
creative received within 1 day of a user seeing a paid ad.
Reach - correct answer -The number of unique who saw your ads
at user accounts least once. This metric is estimated
Real-time conversions - correct answer -The number of times
your ad achieved an outcome, based on the objective and
settings you selected. The total count is based on when the
conversion actually happened.
