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TIKTOK MEDIA BUYING
CERTIFICATION 2026 QUESTIONS
AND ANSWERS| ACE YOUR GRADES.
Highest Value VBO Bidding - correct answer -aim to spend entire
budget by the ad groups end while maximizing the amount of
value you get from purchases. suitable when you want to spend
your budget in full. default setting for VBO
Minimum ROAS Bidding - correct answer -aims to surpass your
target ROAS by targeting high-value customers. higher chance of
not spending budget in full as the system may not be able to
consistently meet required minimum ROAS
Best practice for VBO App - correct answer -1. determine a
reasonable minimum ROAS bid value
2. set adequate budget for VBO ad group
3. set a reasoanble target audience
4. campaign length minimum of at least 7 days
5. avoid adjusting campaign setting in the first 3 days
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VBO for Web (VBO Web) - correct answer -functions similarly to
VBO App with the only difference being web conversion ads
optimize toward complete payment events, so the system targets
people who are likely to convert, regardless of purchase value per
transaction. VBO web campaigns optimize for an additional
variable: targeting people likely to convert AND make higher
purchases.
Best practices for VBO Web - correct answer -1. determine a
reasonable minimum ROAS bid value
2. set an adequate budget
3. set a reasonable target audience
4. campaign length of at least 7 days
5. avoid adjusting campaign settings before 20 conversions (or
the first 3 days)
Standard TikTok Reporting - correct answer -Focus areas:
Creative performance & Campaign performance
Solutions: Video Insights tool (ads manager) & standard
campaign reporting in ads manager
Measurement Solutions - correct answer -Focus areas: Brand
Measurement & Performance Measurement
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Solutions: Lift and attribution
Video Insights Tool - correct answer -tool to help you analyze
perfomance of video creative and better understand the audience
through their interaction with videos. Can see daily video
performance stats on an aggregated or individual basis. Provides
key frame analysis to show when engagements are taking place
What are the two main ways to monitor performance in the TikTok
Ads Manager - correct answer -1. Dashboard for summarized
data
2. Campaign tab for more detailed data at campaign, ad group, or
ad level
Functions of the Dashboard tab in ads manager - correct answer -
1. Monitor the operation of logs
2. View campaign, ad group, and ads status
3. Keep track of account timezone
4. view performance metrics
5. download and export chart data
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Functions of the Campaign tab in ads manager - correct answer -
1. Filter to campaigns you want to see
2. choose customer columns to show
3. break down data by day, week or month and compare across
multiple campaigns
Key Metrics available in TTAM - correct answer -Clicks
(destination)
Conversions
Cost per 1000 unique users reached
CPA
CPC (destination)
COM
CTR (destination
CVR (impressions)
CVR (clicks)
Frequency
Impressions
Paid Likes
Reach
Real-time Conversions
Real-time CPA
Real-time CVR (impressions)
TIKTOK MEDIA BUYING
CERTIFICATION 2026 QUESTIONS
AND ANSWERS| ACE YOUR GRADES.
Highest Value VBO Bidding - correct answer -aim to spend entire
budget by the ad groups end while maximizing the amount of
value you get from purchases. suitable when you want to spend
your budget in full. default setting for VBO
Minimum ROAS Bidding - correct answer -aims to surpass your
target ROAS by targeting high-value customers. higher chance of
not spending budget in full as the system may not be able to
consistently meet required minimum ROAS
Best practice for VBO App - correct answer -1. determine a
reasonable minimum ROAS bid value
2. set adequate budget for VBO ad group
3. set a reasoanble target audience
4. campaign length minimum of at least 7 days
5. avoid adjusting campaign setting in the first 3 days
, Page | 2
VBO for Web (VBO Web) - correct answer -functions similarly to
VBO App with the only difference being web conversion ads
optimize toward complete payment events, so the system targets
people who are likely to convert, regardless of purchase value per
transaction. VBO web campaigns optimize for an additional
variable: targeting people likely to convert AND make higher
purchases.
Best practices for VBO Web - correct answer -1. determine a
reasonable minimum ROAS bid value
2. set an adequate budget
3. set a reasonable target audience
4. campaign length of at least 7 days
5. avoid adjusting campaign settings before 20 conversions (or
the first 3 days)
Standard TikTok Reporting - correct answer -Focus areas:
Creative performance & Campaign performance
Solutions: Video Insights tool (ads manager) & standard
campaign reporting in ads manager
Measurement Solutions - correct answer -Focus areas: Brand
Measurement & Performance Measurement
, Page | 3
Solutions: Lift and attribution
Video Insights Tool - correct answer -tool to help you analyze
perfomance of video creative and better understand the audience
through their interaction with videos. Can see daily video
performance stats on an aggregated or individual basis. Provides
key frame analysis to show when engagements are taking place
What are the two main ways to monitor performance in the TikTok
Ads Manager - correct answer -1. Dashboard for summarized
data
2. Campaign tab for more detailed data at campaign, ad group, or
ad level
Functions of the Dashboard tab in ads manager - correct answer -
1. Monitor the operation of logs
2. View campaign, ad group, and ads status
3. Keep track of account timezone
4. view performance metrics
5. download and export chart data
, Page | 4
Functions of the Campaign tab in ads manager - correct answer -
1. Filter to campaigns you want to see
2. choose customer columns to show
3. break down data by day, week or month and compare across
multiple campaigns
Key Metrics available in TTAM - correct answer -Clicks
(destination)
Conversions
Cost per 1000 unique users reached
CPA
CPC (destination)
COM
CTR (destination
CVR (impressions)
CVR (clicks)
Frequency
Impressions
Paid Likes
Reach
Real-time Conversions
Real-time CPA
Real-time CVR (impressions)
