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TIKTOK MEDIA BUYING CERTIFICATION
EXAM 2026 QUESTIONS AND ANSWERS|
ACE YOUR GRADES.
Inventory Filter - correct answer -Full Inventory: Excludes content
that goes against community guidelines
Standard inventory: Excludes content that includes the
glamorization of mature themes
Limited Inventory: Most stringent level of filtering
Comment Management Tool - correct answer -Allows users to
view, export, hide, filter, like, reply and pin comments.
Campaign Budget Optimization (CBO) - correct answer -Feature
that allows you to optimize budgets at the campaign level instead
of the ad group level.
Smart Performance Campaign (SPC) - correct answer -Designed
to run performance campaigns at scale with less manual steps.
TT automatically optimize settings based on data
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Broad Targeting - correct answer -Reaching a wide range of
potential audiences by setting the minimum number of targeting
constraints for an ad. Provides four main dimensions -
Demographics, Device, Interests, Behavior
Advanced Targeting - correct answer -Involves creating "Custom
Audiences" to show ads to individuals who are already familiar
with your business to retarget, exclude recent customers, or
create Lookalikes for prospecting
Lookalike Audiences - correct answer -Targeting users who share
similar characteristics with existing customers
Narrow: Highest level of similarity, reduced reach
Balanced: Moderate potential reach & similarity
Broad (recommended): Increase potential reach & moderate
similarity
Bidding Strategy - correct answer -A price you submit in the Ads
Manager auction to secure placements
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Maximum Delivery - correct answer -Aims to drive the highest
number of results from an ad group budget, regardless of the final
cost per result
Cost Cap - correct answer -Keeping the average cost per result
around or lower than the bid, regardless of the budget
CPM (Cost per Millie) - correct answer -The bid is the price you
are willing to pay for one thousand impressions
oCPM (Optimized Cost per Millie) - correct answer -The bid
represents the price you are willing to pay for one thousand
impressions, targeting users who are likely to complete a
conversion event.
CPV (Cost per View) - correct answer -Pay per Focused View,
which is when a user views your ad for at least 6 seconds or
interacts with the video
CPC (Cost per Click) - correct answer -cost of the number of
clicks received
TIKTOK MEDIA BUYING CERTIFICATION
EXAM 2026 QUESTIONS AND ANSWERS|
ACE YOUR GRADES.
Inventory Filter - correct answer -Full Inventory: Excludes content
that goes against community guidelines
Standard inventory: Excludes content that includes the
glamorization of mature themes
Limited Inventory: Most stringent level of filtering
Comment Management Tool - correct answer -Allows users to
view, export, hide, filter, like, reply and pin comments.
Campaign Budget Optimization (CBO) - correct answer -Feature
that allows you to optimize budgets at the campaign level instead
of the ad group level.
Smart Performance Campaign (SPC) - correct answer -Designed
to run performance campaigns at scale with less manual steps.
TT automatically optimize settings based on data
, Page | 2
Broad Targeting - correct answer -Reaching a wide range of
potential audiences by setting the minimum number of targeting
constraints for an ad. Provides four main dimensions -
Demographics, Device, Interests, Behavior
Advanced Targeting - correct answer -Involves creating "Custom
Audiences" to show ads to individuals who are already familiar
with your business to retarget, exclude recent customers, or
create Lookalikes for prospecting
Lookalike Audiences - correct answer -Targeting users who share
similar characteristics with existing customers
Narrow: Highest level of similarity, reduced reach
Balanced: Moderate potential reach & similarity
Broad (recommended): Increase potential reach & moderate
similarity
Bidding Strategy - correct answer -A price you submit in the Ads
Manager auction to secure placements
, Page | 3
Maximum Delivery - correct answer -Aims to drive the highest
number of results from an ad group budget, regardless of the final
cost per result
Cost Cap - correct answer -Keeping the average cost per result
around or lower than the bid, regardless of the budget
CPM (Cost per Millie) - correct answer -The bid is the price you
are willing to pay for one thousand impressions
oCPM (Optimized Cost per Millie) - correct answer -The bid
represents the price you are willing to pay for one thousand
impressions, targeting users who are likely to complete a
conversion event.
CPV (Cost per View) - correct answer -Pay per Focused View,
which is when a user views your ad for at least 6 seconds or
interacts with the video
CPC (Cost per Click) - correct answer -cost of the number of
clicks received
