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TIKTOK MEDIA BUYING
CERTIFICATION PRACTICE TEST 2026
QUESTIONS AND ANSWERS| ACE
YOUR GRADES.
1. Interest/Behavior Targeting on TikTok - correct answer -
Targeting users based on their interests and behaviors
2. Custom Audience - correct answer -An audience built from
existing customer data
3. Lookalike Audience - correct answer -An audience that
resembles your existing customer base
4. Smart Targeting on TikTok - correct answer -An automated
targeting feature that optimizes targeting based on
performance data
5. Cost Cap vs. Maximum Delivery Bidding Strategies - correct
answer -Cost Cap focuses on controlling cost per result, while
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Maximum Delivery aims to get the most results regardless of
cost
6. Bidding Strategy for Maximizing Reach - correct answer -
Maximum Delivery
7. Second-Price Auction System - correct answer -The highest
bidder wins but pays the second-highest bid amount
8. Value-Based Optimization - correct answer -A bidding strategy
that optimizes for higher-value conversions
9. App Event Optimization - correct answer -A bidding strategy
that optimizes for in-app events like installs or purchases
10. TikTok's Reporting Capabilities - correct answer -Analyzing
and optimizing campaign performance
TIKTOK MEDIA BUYING
CERTIFICATION PRACTICE TEST 2026
QUESTIONS AND ANSWERS| ACE
YOUR GRADES.
1. Interest/Behavior Targeting on TikTok - correct answer -
Targeting users based on their interests and behaviors
2. Custom Audience - correct answer -An audience built from
existing customer data
3. Lookalike Audience - correct answer -An audience that
resembles your existing customer base
4. Smart Targeting on TikTok - correct answer -An automated
targeting feature that optimizes targeting based on
performance data
5. Cost Cap vs. Maximum Delivery Bidding Strategies - correct
answer -Cost Cap focuses on controlling cost per result, while
, Page | 2
Maximum Delivery aims to get the most results regardless of
cost
6. Bidding Strategy for Maximizing Reach - correct answer -
Maximum Delivery
7. Second-Price Auction System - correct answer -The highest
bidder wins but pays the second-highest bid amount
8. Value-Based Optimization - correct answer -A bidding strategy
that optimizes for higher-value conversions
9. App Event Optimization - correct answer -A bidding strategy
that optimizes for in-app events like installs or purchases
10. TikTok's Reporting Capabilities - correct answer -Analyzing
and optimizing campaign performance
