Social
influence
, ①
Types of conformity
Spec types of conformity (internalisation identification and compliance) explanations for Conformity informational
:
,
,
and normative social influence.
-
conformity a
change lypes of conformity
: :
in a person's Opinions ① compliance this involves
simply going along with the Opinion of others in public but
as a result of real or
privately not
changing Opinion/behaviour. This results in a superficial
and means that the opinion
imagined pressure change , stops as soon as
group pressure
from a person or Stops -
group of people ② identification Opinions/behaviours of
-
a group may be conformed to as there is
internalisation : a deep something about the group that we value. We
identify with the group
type of conformity so we want to be a
pant of it. This means that we can publicly change
where we take on the our opinions/behaviours to achieve this
goal , even if we don't agree
majority view as we
everything the
group stands for
accept it as correct Sinternalisation this occurs when
genuinely accepts the group norms.This
a
person
.
This leads to a results in private as well as public change of Opinion/behaviour.
, ,
permenant change
, This change is likely to be permanent as attitudes have been
even when the group internalised . This even in the absence of
change persists ,
group
is absent .
members.
identification : a
moderate type of Explanations for conformity :
conformity where we Informational Social influence:
act in the same
way This is about who has the better information. Often,
the
with
group as we we are uncertain about what behaviours/beliefs
value itI want to be are right or wrong
. The reason that individuals follow
a part of it , but we the behaviour of the
group is because we want to be
right ISI is a cognitive process as
.
do not it is about what think. This happen in a situation new to a
necessarily you is most likely to
believe with
everything person, or situations where there is some
ambiguity so
you do not know what is
the believes:
majority right or wrong
.
compliance : a Normative social influence :
This
Superficial +
temporary is about
typical patterns of behaviour in groups. This regulates the behaviour of
type of conformity groups and individuals so we pay attention to them. People do not like to appear
,
where we
outwardly foolish and prefer to gain social approval rather than being rejected So NSI is an .
,
go along with the emotional rather than a
cognitive process.This is most likely to occur in Situations
majority view but With strangersWhere you may feel concerned about rejection. It
may also occur
privately disagree With people you know as we are most concerned about the social approval of
informational social our friends.
influence :
theorises
due to
conformity is
the belief of the
correct Opinion
normative social
influence : theorises
conformity is due to
the belief of the
opinion.
majority
~ research Support -
Lucas et al (2006) found that people conform in Situations Where they don't know the
answer (e g
. maths problems)
.
·
X individual differences ·
Asen (1955) found Students were 28% less
ISI and NSI
X
may work
together. Conformist .
individual differences in NSI some be more concerned
x
may
influence
, ①
Types of conformity
Spec types of conformity (internalisation identification and compliance) explanations for Conformity informational
:
,
,
and normative social influence.
-
conformity a
change lypes of conformity
: :
in a person's Opinions ① compliance this involves
simply going along with the Opinion of others in public but
as a result of real or
privately not
changing Opinion/behaviour. This results in a superficial
and means that the opinion
imagined pressure change , stops as soon as
group pressure
from a person or Stops -
group of people ② identification Opinions/behaviours of
-
a group may be conformed to as there is
internalisation : a deep something about the group that we value. We
identify with the group
type of conformity so we want to be a
pant of it. This means that we can publicly change
where we take on the our opinions/behaviours to achieve this
goal , even if we don't agree
majority view as we
everything the
group stands for
accept it as correct Sinternalisation this occurs when
genuinely accepts the group norms.This
a
person
.
This leads to a results in private as well as public change of Opinion/behaviour.
, ,
permenant change
, This change is likely to be permanent as attitudes have been
even when the group internalised . This even in the absence of
change persists ,
group
is absent .
members.
identification : a
moderate type of Explanations for conformity :
conformity where we Informational Social influence:
act in the same
way This is about who has the better information. Often,
the
with
group as we we are uncertain about what behaviours/beliefs
value itI want to be are right or wrong
. The reason that individuals follow
a part of it , but we the behaviour of the
group is because we want to be
right ISI is a cognitive process as
.
do not it is about what think. This happen in a situation new to a
necessarily you is most likely to
believe with
everything person, or situations where there is some
ambiguity so
you do not know what is
the believes:
majority right or wrong
.
compliance : a Normative social influence :
This
Superficial +
temporary is about
typical patterns of behaviour in groups. This regulates the behaviour of
type of conformity groups and individuals so we pay attention to them. People do not like to appear
,
where we
outwardly foolish and prefer to gain social approval rather than being rejected So NSI is an .
,
go along with the emotional rather than a
cognitive process.This is most likely to occur in Situations
majority view but With strangersWhere you may feel concerned about rejection. It
may also occur
privately disagree With people you know as we are most concerned about the social approval of
informational social our friends.
influence :
theorises
due to
conformity is
the belief of the
correct Opinion
normative social
influence : theorises
conformity is due to
the belief of the
opinion.
majority
~ research Support -
Lucas et al (2006) found that people conform in Situations Where they don't know the
answer (e g
. maths problems)
.
·
X individual differences ·
Asen (1955) found Students were 28% less
ISI and NSI
X
may work
together. Conformist .
individual differences in NSI some be more concerned
x
may
