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TikTok Media Buying Certification Exam (2 versions)
2026-2027 COMPLETE 400 QUESTIONS AND VERIFIED
SOLUTIONS LATEST UPDATE THIS YEAR
TikTok Media Buying Certification Exam
QUESTION: A Spark ad is receiving negative comments, and the advertiser is concerned about
overall brand safety. Which steps can the advertiser take to combat negative comments?
(Select all that apply)
A. Add blocked word filters to TikTok Ads Manager acct
B. Create a new TikTok Ads Manager acct.
C. Decrease ad spend on the Spark Ad
D. Ask the creator to turn off comments on their organic post - ANSWER-A. Add blocked word
filters to TikTok Ads Manager account & D. Ask the creator to turn off comments on their
organic post
QUESTION: Which tools can advertisers use to help with the creation of scripts for TikTok Ads?
(Select all that apply)
A. TikTok Ads Manager
B. TikTok Business Center
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C. Creative Assistant
D. CapCut - ANSWER-C. Creative Assistant & D. CapCut
QUESTION: Which of the following is an example of Split Testing?
A. Using two different sets of creatives for a specific campaign
B. Selecting a TikTok ad placement and a Pangle placement for a campaign
C. Increasing the budget mid-campaign to increase reach
D. Terminating one ad group within the campaign while the campaign is in-flight - ANSWER-A.
Using two different sets of creatives for a specific campaign
QUESTION: Which of the following is true for Spark ads?
A. Ability to promote organic videos as paid media ads
B. Ability to reduce auction costs across campaign
C. Ability to bypass the ad review process for ads
D. Ability to limit the video to only the followers of the advertiser on TikTok - ANSWER-A. Ability
to promote organic videos as paid media ads
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QUESTION: Which is true for the audience insights tool?
A. It provides audience data only related to your ad account
B. It provides recommended bidding for specific audiences
C. It provides audience data from 6 months ago
D. It provides potential and reached audience data - ANSWER-D. It provides potential and
reached audience data
QUESTION: Which is an example of creative fatigue?
A. Cost per acquisition decreasing
B. Reduction in conversions vs. click-through rate
C. CPM increasing for the campaign
D. One set of creatives is outperforming another set in the same campaign - ANSWER-B.
Reduction in conversions vs. click-through rate
QUESTION: Which are types of events that the TikTok Pixel measures? (Select all that apply)
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A. Add to Cart
B. Unsubscribe
C. Place an Order
D. Click to Call - ANSWER-A. Add to cart & C. Place an Order
QUESTION: Which is a benefit of using Interactive add-ons in an ad?
A. Increases user engagement with the ad
B. Drives more traffic directly to profiles
C. Guarantees a minimum number of views on the ad
D. Lowers Cost per action for performance campaigns - ANSWER-A. Increases user engagement
with the ads
QUESTION: An advertiser wants to measure the impact of TikTok advertising on their brand
recognition. Which measurement methodology should they use?
A. Multi-touch attribution
B. Conversion lift study
TikTok Media Buying Certification Exam (2 versions)
2026-2027 COMPLETE 400 QUESTIONS AND VERIFIED
SOLUTIONS LATEST UPDATE THIS YEAR
TikTok Media Buying Certification Exam
QUESTION: A Spark ad is receiving negative comments, and the advertiser is concerned about
overall brand safety. Which steps can the advertiser take to combat negative comments?
(Select all that apply)
A. Add blocked word filters to TikTok Ads Manager acct
B. Create a new TikTok Ads Manager acct.
C. Decrease ad spend on the Spark Ad
D. Ask the creator to turn off comments on their organic post - ANSWER-A. Add blocked word
filters to TikTok Ads Manager account & D. Ask the creator to turn off comments on their
organic post
QUESTION: Which tools can advertisers use to help with the creation of scripts for TikTok Ads?
(Select all that apply)
A. TikTok Ads Manager
B. TikTok Business Center
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C. Creative Assistant
D. CapCut - ANSWER-C. Creative Assistant & D. CapCut
QUESTION: Which of the following is an example of Split Testing?
A. Using two different sets of creatives for a specific campaign
B. Selecting a TikTok ad placement and a Pangle placement for a campaign
C. Increasing the budget mid-campaign to increase reach
D. Terminating one ad group within the campaign while the campaign is in-flight - ANSWER-A.
Using two different sets of creatives for a specific campaign
QUESTION: Which of the following is true for Spark ads?
A. Ability to promote organic videos as paid media ads
B. Ability to reduce auction costs across campaign
C. Ability to bypass the ad review process for ads
D. Ability to limit the video to only the followers of the advertiser on TikTok - ANSWER-A. Ability
to promote organic videos as paid media ads
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QUESTION: Which is true for the audience insights tool?
A. It provides audience data only related to your ad account
B. It provides recommended bidding for specific audiences
C. It provides audience data from 6 months ago
D. It provides potential and reached audience data - ANSWER-D. It provides potential and
reached audience data
QUESTION: Which is an example of creative fatigue?
A. Cost per acquisition decreasing
B. Reduction in conversions vs. click-through rate
C. CPM increasing for the campaign
D. One set of creatives is outperforming another set in the same campaign - ANSWER-B.
Reduction in conversions vs. click-through rate
QUESTION: Which are types of events that the TikTok Pixel measures? (Select all that apply)
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A. Add to Cart
B. Unsubscribe
C. Place an Order
D. Click to Call - ANSWER-A. Add to cart & C. Place an Order
QUESTION: Which is a benefit of using Interactive add-ons in an ad?
A. Increases user engagement with the ad
B. Drives more traffic directly to profiles
C. Guarantees a minimum number of views on the ad
D. Lowers Cost per action for performance campaigns - ANSWER-A. Increases user engagement
with the ads
QUESTION: An advertiser wants to measure the impact of TikTok advertising on their brand
recognition. Which measurement methodology should they use?
A. Multi-touch attribution
B. Conversion lift study
