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Marketing BSc Aston University

Combined rating
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Documents
8
Sold
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Total pages
274
Last updated
25-05-2022

All lecture notes needed for first year and second year Marketing students

Documents in this bundle
8

Subjects

  • Financial statements
  • Cash flow
  • Profit and loss
  • Roce
  • Ethics
  • Sustainable
  • Marketing
  • Triple bottom line
  • Moral agency
  • Packaging
  • Csr
  • Caroll\\\'s pyramid
  • The maxims
  • Statute law
  • Law of equity
  • Doctrine of the binding force of precedent
  • The court structure
  • Statutory interpretation
  • Consumer motives & values
  • Exposure
  • Attention
  • Perception
  • Learning behaviours
  • Customer satisfaction
  • Customer dissonance
  • Group and social dynamics
  • Customer loyalty
  • Customer misbehaviour
  • Customer jour
  • Strategy
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