answers graded A+
b. contextually relevant - correct answer ✔✔ 1. Suppose you have written an article about a
new product. Your company has developed an advertising campaign introducing the product to
the market and has added it to their online sales menu. Once your article has been reviewed
and posted, it is accessed online by a reader in another country who is currently researching
products that fall within your product range. That reader sees a banner ad displayed across the
header of the Web page, with the name of your company prominently displayed in the reader's
native language. Ads of this nature are called _____ ads.
a. psychologically irrelevant
b. contextually relevant
c. behaviorally nonrelevant
d. channel nonrelevant
e. interference awareness
e. Slogans - correct answer ✔✔ 1. _____ are phrases that express the goals, aims or nature of a
product, service, person, or company.
a. Proverbs
b. Snippets
c. Sound bites
d. Quotes
e. Slogans
b. It is useful for long and complicated messages. - correct answer ✔✔ 1. Which of the following
statements is not true about texting?
a. It has become a common way to connect.
,b. It is useful for long and complicated messages.
c. It is a convenient way to stay connected with others when talking on the phone would be
cumbersome.
d. It is useful for short exchanges.
e. It is a form of written communication using a digital device.
b. Speech to inform - correct answer ✔✔ 1. Which of the following allows you to increase the
audience's knowledge, teach about a topic or issue, and share your expertise?
a. Speech to demonstrate
b. Speech to inform
c. Speech to persuade
d. Speech to entertain
e. Ceremonial speech
a. Group communication - correct answer ✔✔ _____ may be defined as the exchange of
information with those who are alike culturally, linguistically, and/or geographically.
b. Intrapersonal communication - correct answer ✔✔ _____ may include self-talk, acts of
imagination and visualization, and even recall and memory.
b. Artificats - correct answer ✔✔ _____ are nonverbal representations of communication.
b. End the relationship when a formal association is being terminated. - correct answer ✔✔
Which of the following is not one of the goals of a negative news message?
c. Feedback - correct answer ✔✔ 2. What is the final step in the communication process?
a. Context
b. Interference
,c. Feedback
d. Message
e. Channel
e. A group does not recognize itself as a group. - correct answer ✔✔ Which of the following
statements is not true about groups?
a. intracultural communication - correct answer ✔✔ Mike and Sara are both from the same
country and share the same culture. The communication that takes place between them would
be classified as:
b. the lack of tact apparent in the approach may reflect negatively on Mark. - correct answer
✔✔ Mark, a manager, approaches an employee in his cubicle to speak to him directly about his
performance. He says "You had better buck up or I'll be forced to put you on a performance
improvement program." A possible disadvantage of this approach is that:
c. through intrapersonal communication - correct answer ✔✔ From planning to problem
solving, internal conflict resolution, and evaluations and judgments of self and others, we
communicate with ourselves:
b. Sound bites - correct answer ✔✔ 2. These are brief statements that zero in on the point of a
larger or longer message.
a. Slogans
b. Sound bites
c. Proverbs
d. Idioms
e. Phrases
, c. influences the audience by presenting arguments intended to change attitudes, beliefs, or
values. - correct answer ✔✔ 2. A speech to persuade:
a. increases the audience's knowledge.
b. shows the audience how to use, operate, or do something.
c. influences the audience by presenting arguments intended to change attitudes, beliefs, or
values.
d. amuses the audience by engaging them in a relatively light-hearted speech that may have a
serious point.
e. involves performing a ritual function.
c. Anticipate intentional misinterpretation. - correct answer ✔✔ 2. Which of the following tips
for effective business texting is not true?
a. Know your recipient.
b. Contacting someone too frequently can border on harassment.
c. Anticipate intentional misinterpretation.
d. Do not text and drive.
e. Unplug yourself once in awhile.
c. Presented in a monotone - correct answer ✔✔ 3. Which among the following is not a
characteristic of effective sound bites?
a. Clear and concise
b. Vivid, dynamic language
c. Presented in a monotone
d. Easy to repeat
e. Memorable
e. Many businesses use automated e-mails to acknowledge communications from the public. -
correct answer ✔✔ 3. Which of the following statements is true about e-mail?