WSC Social Studies Exam Study Guide 100% Verified

WSC Social Studies Exam Study Guide 100% Verified Robert Anton Wilson - answerCoined the term "Neophilia" novelty seeking - answerA trait that refers to the tendency to search out and enjoy new experiences, also known as neophilia. Urge of novelty drops by 50% during the 20 - 60 years of a person's life. Diderot Effect - answerobtaining a new possession often creates a spiral of consumption which leads you to buy more than you thought you would - places like IKEA use the Diderot effect (walking through entire store) for money Bandwagon effect - answerrefers to when something someone does influences many others until it becomes a social norm/trend/fad. (diets, elections, fashion, social media) DRD4 exon III locus - answera novelty-seeking gene adopting new words - answerstudies shows that people are interested in learning new words for the first third of their time in a community Fads - answerMost of the time people are unaware that they are a part of a fad not until it loses popularity. The more famous the fad is the quickly it loses that fame. Hilary Clinton - answerAt a summer 2016 campaign rally, Hillary Clinton beseeched younger voters to "Pokémon Go to the polls". lifespan of a meme - answer4.017 months - One reason why memes do stay alive for 4 months rather than 1 month is due to how memes 'migrate' across platforms Meme Acceleration - answerThe number of memes is constantly expanding, while their average lifespans grows shorter more memes = shorter life What causes hairstyles to come and go? - answerPeople with a large social media platform tend to influence many people to change their hairstyles. (This is clear as on the website the hairstyle is accompanied by a celebrity.) Were they more stable in the past? Due to the lack of connection hairstyles back then tend to last longer (or decades). 20 year rule - answera fashion concept which states that what's popular now will be popular again in 20 years from now. E.g. Stranger things & the 70s show. 50 year rule - answercreated by James Laver : one year before something is popular, it's considered "daring," one year after it's considered "unstylish," ten years later it's considered "hideous," but 50 years later, it will be considered quaint, and become fashionable once again. Hemline Theory - answertheory created by George Taylor (1920) : women wore shorter skirts during economic prosperity. They wanted to show off luxury silk and clothes. However, when the market crashed the hemline skirt got longer. This meant that the women were hiding the fact they weren't wearing (couldn't afford) expensive items first world problem - answera problem that does not seem very important when you compare it to the serious problems people have in poorer parts of the world fashion shift in Victorian England - answerwhen Prince Albert died and Queen Victoria went into mourning, there was a sudden craze of wearing black that swept across the nation, and continued for a decent time, making it fashionable to wear black during that time period simply due to the queen "Ugly Fashion" - answerWhen people feel incentivised to wear "what is ugly", as a relief/break from what is fashionable Haute Couture - answerhigh fashion Nostalgia Reviving Old Brands - answerThe 20 year rule allows dead brands (Champion or Fila) to strategically plan their comeback back into popularity years in advanced. Fast fashion brands - answerBrands that produce massive quantities of inexpensive clothing by mass-market retailers often in response to a certain trend planned obsolescence - answerthe strategy of deliberately designing products to fail in order to shorten the time between purchases = more money/profit Large Quantities of Old Wasted Clothes. - answerPeople tend to hold onto the clothes that mean/bring them the most value. Renting clothes - answerFewer men than women tend to borrow clothes. A reason being that men tend to value individuality, ownership, and longevity with their clothes.