HubSpot Marketing Certification Questions with 100% Correct Answers

Why is social media an important part of inbound marketing? Social media helps you reach millions of people in distant countries. Users have the best customer service experiences in social media. Social media is a one-to-one medium you can use to market in a direct, human way. Social media has better advertising options than traditional media. Correct Answer Social media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development of your buyer persona, what type of information do you want to consider? Psychographics Return on investment Advertising results Word of mouth Correct Answer Psychographics What is a vanity metric? A metric that shows the sentiment of your brand in social A key performance indicator (KPI) that shows you how popular your company is A surface-level metric that doesn't correlate with your business success Correct Answer A surface-level metric that doesn't correlate with your business success True or false? Follower count is often considered to be a vanity metric. True False Correct Answer True Which KPI will executives be more responsive to? Reach Retention and loyalty Engagement Return on investment (ROI) Correct Answer ROI Why should you start planning the structure of your team by looking at business goals? To help you determine what channels and content you'll need and the staffing to make it happen. To know if advertising is a priority so you can allocate enough funds. To satisfy company stakeholders. To understand if roadblocks such as lack of time and lack of people are obstacles that you'll need to overcome. Correct Answer To help you determine what channels and content you'll need and the staffing to make it happen. Which of the following steps is NOT one you need to think about when planning how to structure your social team? Plan your business and social goals one to three years out. Consider your stakeholders' needs. Allocate or advocate for resources.