IAB Study Questions with correct answers

During the digital media planning phase, it is important to recommend - Answer fluid budgets across tactics What sizes are IAB Universal Ad Package size? - Answer 160 x 600 300 x 250 180 x 150 160 x 600 What is encoded bit rate? - Answer The number of bits (or amount of data) per second that has been used to store a media signal. In audio, this usually is presented in kilobits per second (or kb/s or kbps), while for high-quality video, this might be presented in megabits per second (or Mbps, or Mb/s). For example, the music you buy on iTunes is 256 kilobits per second, meaning there are 256 kilobits of data stored in every second of a song, and an HD video file might be encoded at 2.0 megabits per second, meaning there are two megabits of data. What is important for a digital planner/buyer to provide to the creative development team for video assets? - Answer bitrate What is a factor in determining a timeline for site tagging implementation? - Answer quantity of retargeting segments