IAB Practice Questions with correct answers

The millions of smaller websites that each receive a relatively small amount of traffic are collectively known as what? - Answer Long tail The "sell side" is made up of companies that create the content that ads run next to, whereas this side consists of the companies that are running the ads. - Answer Buy The benefits of an in-house team handling a brand's advertising include: - Answer Cost efficiencies More control over their own data Greater transparency into the media buying process When a person accesses the internet on their smartphone while watching TV, they are engaging in: - Answer Multi-screening Incentives are most commonly associated with what stage in the consumer decision funnel? - Answer Purchase Which stage in the consumer decision funnel is a marketer focusing on when he or she is sharing the details of how a brand's product works? - Answer Consideration A company that owns agencies and other types of marketing, media, and advertising companies is called a(n): - Answer Holding company