Understand Hall's concept of encoding and decoding messages in media. - Answers Explains
how media messages are produced, circulated, and interpreted — and why audiences may
understand the same message differently.
Encoding - Answers How media producers create messages (ex. Selecting what information to
include or exclude)
Decoding (Dominant reading, negotiated reading, oppositional reading) - Answers How
audiences interpret messages (based on their own experiences or beliefs)
Dominant reading - Answers The audience interprets the message exactly as the producer
intended.
Negotiated reading - Answers The audience partly accepts the intended message but modifies it
based on personal experience or viewpoint.
Oppositional reading - Answers The audience completely rejects the preferred meaning.
What is the difference between material and symbolic culture? - Answers Material culture: refers
to the physical, tangible objects created, used, or valued by a society.
Symbolic culture: refers to the intangible aspects of a culture — the ideas, meanings, and values
that shape how people behave and understand the world.
Understand the terms: Culture shock, code switch, and cultural relativism. - Answers
Culture shock - Answers Culture shock is the feeling of disorientation, confusion, or discomfort
that people experience when they encounter an unfamiliar culture or way of life.
Code switch - Answers Code-switching is when a person changes their language, behavior, or
communication style depending on the social context.
Culture relativism - Answers Cultural relativism is the idea that a culture should be understood
based on its own values and beliefs, rather than judged by the standards of another culture.
Understand the basic ideas of the culture industry. - Answers Mass production: Cultural goods
are produced like factory products
Standardization: Repetition of the same formulas in media
, Pseudo-individualization: Illusion of choice, but products are similar
Passive consumption: Audiences consume entertainment without thinking deeply
Social control: Culture reinforces existing power and values
Poverty - Answers
Understand the difference between absolute and relative poverty. - Answers Absolute poverty:
Absolute poverty refers to a lack of basic resources needed for survival.
Relative poverty: Relative poverty refers to being poor in comparison to the society around you.
It is measured relative to the average standard of living in a particular country or community.
Understand how issues of race, class, and gender intersect. - Answers Intersectionality is the
idea that different forms of inequality and identity—like race, class, and gender—do not exist
separately.Instead, they overlap and shape people's experiences together.
Race - Answers Social meaning attached to skin color/ethnicity
Shapes opportunities and stereotypes
Class - Answers Economic position and resources
Influences access to power and stability
Gender - Answers Social expectations tied to being male, female, or nonbinary
Creates roles, norms, and inequalities
Understand the term perverse incentives. - Answers A perverse incentive is an unintended
negative result of a rule or reward that encourages the opposite behavior from what was
intended.
What is social mobility? - Answers Social mobility is the movement of individuals or groups
within a system of social stratification, resulting in changes in social class or status.