MGT 6311 final Question and answer rated A+ 2023

MGT 6311 final Question and answer rated A+ 2023near field communication a set of communication protocols that enable two devices, one of which is usually a mobile device, to communicate when they are within four cm of each other QR code quick response code. a machine readable code like a barcode that can be used to store information like URLs and can be read by an app through the camera of a smartphone. 9 principles of mobile personal, always carried, always on, build in payment, available point of creative inspiration, accurate audience measure, social context, augmented reality, digital interface defining mobile channels SMS/MMS, USSD (menu of options when customer calls you), beacon (low energy bluetooth device), AR/VR mobile benefits hyper local and interactive marketing, which can greatly increase engagement. People spend more time online than with any other media, much on mobile. measure & optimize along the way. call to action a phrase written to motivate the reader to take action such as sign up for our newsletter or book car hire today email service provider a service that helps you design and send emails hard bounce the failed delivery of email communication due to an undeviating reason like a non existent address Internet protocol an exclusive number that is used to represent every single computer in a network internet service provider The company providing you access to the Internet, for example, MWEB, AOL and Yahoo! open rate The percentage of emails determined as opened out of the total number of emails sent opt-in Giving permission for emails to be sent to you Opt-out Also known as unsubscribe. The act of removing oneself from a list or lists so that specified information is no longer received via email self bounce The failed delivery of an email due to a deviating reason like an overloaded email inbox or a server failure. unique forwarders This refers to the number of individuals who forwarded a specific email on. white list A list of accepted email addresses that an ISP, a subscriber or other email service provider allows to deliver messages regardless of spam filter settings direct marketing options promotional emails, newsletters, transactional emails, SMS marketing goals of promotional emails user makes a purchase, user downloads content, user requests further info