1/26/26, 7:02 AM AIPMM - CPM PRACTICE Exam Questions with 100% Correct Answers | Verified | Updated (Actual Exam) 2025\2026 LATEST VE…
AIPMM - CPM PRACTICE Exam Questions with
100% Correct Answers | Verified | Updated (Actual
Exam) 2025\2026 LATEST VERSION!!
Save
Terms in this set (183)
Nature and characteristic of a intangibility
service inseparability
variability
perishability
What are the 4 Kotler's Market Product
Strategies? Price
Promotion
Place
What are Porter's 5 forces? Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
https://quizlet.com/1135304756/aipmm-cpm-practice-exam-questions-with-100-correct-answers-verified-updated-actual-exam-20252026-latest-versio… 1/26
,1/26/26, 7:02 AM AIPMM - CPM PRACTICE Exam Questions with 100% Correct Answers | Verified | Updated (Actual Exam) 2025\2026 LATEST VE…
What are the 7 phases of PLC? Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire
What are the steps of NPD? (Phases) Conceive
Plan
Develop
Qualify
What is the strategy for existing Market Penetration
market/existing product? (Ansoff's
Growth Matrix)
What is the strategy for existing Product Development
market/new product? (Ansoff's
Growth Matrix)
What is the strategy for NEW Market Development
market/existing product? (Ansoff's
Growth Matrix)
What is the strategy for new Diversification
market/new product? (Ansoff's
Growth Matrix)
https://quizlet.com/1135304756/aipmm-cpm-practice-exam-questions-with-100-correct-answers-verified-updated-actual-exam-20252026-latest-versio… 2/26
, 1/26/26, 7:02 AM AIPMM - CPM PRACTICE Exam Questions with 100% Correct Answers | Verified | Updated (Actual Exam) 2025\2026 LATEST VE…
Market Objective: Gain awareness Introduction
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Market Objective: Stress Growth
differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Market Objective: Maintain brand Maturity
loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Market Objective: Harvest/Deletion Decline
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Owns strategy Product Manager roles
Market expert
Business case dev expert
Presents needs
https://quizlet.com/1135304756/aipmm-cpm-practice-exam-questions-with-100-correct-answers-verified-updated-actual-exam-20252026-latest-versio… 3/26
AIPMM - CPM PRACTICE Exam Questions with
100% Correct Answers | Verified | Updated (Actual
Exam) 2025\2026 LATEST VERSION!!
Save
Terms in this set (183)
Nature and characteristic of a intangibility
service inseparability
variability
perishability
What are the 4 Kotler's Market Product
Strategies? Price
Promotion
Place
What are Porter's 5 forces? Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
https://quizlet.com/1135304756/aipmm-cpm-practice-exam-questions-with-100-correct-answers-verified-updated-actual-exam-20252026-latest-versio… 1/26
,1/26/26, 7:02 AM AIPMM - CPM PRACTICE Exam Questions with 100% Correct Answers | Verified | Updated (Actual Exam) 2025\2026 LATEST VE…
What are the 7 phases of PLC? Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire
What are the steps of NPD? (Phases) Conceive
Plan
Develop
Qualify
What is the strategy for existing Market Penetration
market/existing product? (Ansoff's
Growth Matrix)
What is the strategy for existing Product Development
market/new product? (Ansoff's
Growth Matrix)
What is the strategy for NEW Market Development
market/existing product? (Ansoff's
Growth Matrix)
What is the strategy for new Diversification
market/new product? (Ansoff's
Growth Matrix)
https://quizlet.com/1135304756/aipmm-cpm-practice-exam-questions-with-100-correct-answers-verified-updated-actual-exam-20252026-latest-versio… 2/26
, 1/26/26, 7:02 AM AIPMM - CPM PRACTICE Exam Questions with 100% Correct Answers | Verified | Updated (Actual Exam) 2025\2026 LATEST VE…
Market Objective: Gain awareness Introduction
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Market Objective: Stress Growth
differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Market Objective: Maintain brand Maturity
loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Market Objective: Harvest/Deletion Decline
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Owns strategy Product Manager roles
Market expert
Business case dev expert
Presents needs
https://quizlet.com/1135304756/aipmm-cpm-practice-exam-questions-with-100-correct-answers-verified-updated-actual-exam-20252026-latest-versio… 3/26
