Marketing Performance
Radboud Universiteit Nijmegen (RU)
Hier sind die besten Ressourcen passieren Marketing Performance. Finden Marketing Performance Studienzusammenfassungen, Notizen, Aufgaben und vieles mehr.
Zusammenfassung
Marketing Performance summary of the 14 core articles.
The 14 articles in this summary have each been summarized in a clear, structured table format. Every table provides a concise yet complete overview of the article’s core logic, including its main idea or research question, theoretical foundation, conceptual model, key findings, and managerial implications. Together, these summaries allow for a quick but thorough understanding of how each study is built up and how it contributes to the broader Marketing Performance literature.
MStudent3
Zusammenfassung
Marketing Performance - Practice Questions (MAN-MMA025)
BeliebtIn this document, practice questions have been created for the 14 articles for Marketing Performance. For each article there is a table with a number of practice questions that cover the most important topics of the article. All conceptual models of the articles have also been added. By practicing/learning these questions you will be well prepared for your exam.
MStudent3
Zusammenfassung
Summary Articles - Marketing Performance
This summary gives an overview of each article mentioned by the professor. All the articles can be found in the roadmap again. Each article is very concise summarized with all the important details on one page. All articles that are connected or have the same topic are linked by colors.
vyneegilissen
Zusammenfassung
Summary, Lectures & Articles - Marketing Performance: MAN-MMA025
This clear and concise summary covers all the essential theories, models, and cases from the Marketing Performance course. It explains complex concepts in an easy-to-understand way, saving you time while helping you focus on what really matters for the exam. With this summary, you’ll be well-prepared to the master key topics, including the important model of Katsikeas. Perfect for students who want to study efficiently and pass the course with confidence.
thomasdenotter2000
Zusammenfassung
Summary articles Marketing Performance Radboud University
Sammary all articles Marketing Performance Radboud University
yvonnebruil
Zusammenfassung
Summary for the Marketing Performance exam
This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...
Vincee7
Paket-deal
Marketing performance extra verplichte artikelen
Alle artikelen die niet in de andere samenvattingen staan. INCL BALDUCCI (geüpload 21/10/21)
joostlanghout
Zusammenfassung
Artikel Balducci et al. Unstructured data in marketing
Artikel is niet te vinden in andere samenvatting
joostlanghout
Zusammenfassung
Artikel Harz et al Virtual Reality in New Product Development: Insights from Pre-launch Sales Forecasting for Durables
Is niet te vinden in andere samenvattingen want nieuw dit jaar
joostlanghout
Zusammenfassung
Artikel: Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions
Samenvatting die niet in andere samenvattingen staat want nieuw dit jaar
joostlanghout
Zusammenfassung
Samenvatting artikel Real-Time Brand Reputation Tracking Using Social Media Rust et al (2021)
Samenvatting van een verplicht artikel in de master marketing. Is niet te vinden in andere samenvattingen want een nieuw artikel dit jaar.
joostlanghout
Paket-deal
Master Marketing
Vier verplichte vakken samenvattingen 2019-2020 (blok 1&2). Zonder het Methodology vak. Zonder keuzevakken van blok 3.
TessaS98
Zusammenfassung
Marketing Performance Summary (Articles and Lectures)
Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...
TessaS98
Zusammenfassung
Summary Marketing Performance Articles - 2018/2019
Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-Werelds et al. (2014), Kumar (2018), Bart et al (2005), Palmatier et al (2006), Homburg et al. (2015), Haumann et al (2014), Homburg et al (2012), Verhoef & Leeflang (2009) and Hanssens & Pauwels (2016).
Kimtewoerd96
Paket-deal
Sale! All-In-One Bundle Master Marketing
This all-in-one bundle includes: Summary Customer Behavior Peter & Olson 9th edition Summary Articles Customer Behavior (2016-2017) Summary Articles Marketing Performance (2016-2017) Summary Articles International Brand Management (2016-2017) Summary Articles Marketing & Innovation (2016-2017) Mindmap summary Methodology for Mark. & Str. Research
rosalieverkerk
Zusammenfassung
Summary articles Marketing Performance 2016-2017
Summary of the articles for the course Marketing Performance in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust et al. (2001), Leroi-Werelds et al. (2014), Zeithaml et al. (2001), Bart et al. (2005), Boulding et al. (2005), Palmatier et al. (2006), Feng et al. (2015), Verhoef & Leeflang (2009), Homburg et al. (2012), Reinartz et a...
rosalieverkerk