ii
List of Figures
Figure 1: Zalando’s assortment mix……………………………………………………..2
Figure 2: Zalando’s growth from 2009 to 2019…………………………………………2
Figure 3: SWOT summary for Zalando……………………………………………...….5
Figure 4: SWOT summary for Quelle………………………..……………………...….7
Figure 5: Amazon’s growth rate compared to e-commerce sales growth in the U.S…...8
Figure 6: SWOT summary for Amazon……….……………………………...………..11
Figure 7: Comparison Amazon, Zalando and Quelle………………………………......12
Figure 8: Porter’s 5 forces final assessment……………………………………………13
, iii
List of Abbreviations
AWS Amazon Web Services
GDPR General Data Protection Regulation
GmbH Gesellschaft mit beschränkter Haftung
SWOT Strengths, weaknesses, opportunities, and threats
, iv
Table of contents
List of Figures ................................................................................................................... ii
List of Abbreviations ....................................................................................................... iii
1. Introduction: The e-commerce industry ....................................................................... 1
2. Zalando ......................................................................................................................... 1
2.1 Company overview ................................................................................................. 1
2.2 Zalando’s strategy................................................................................................... 3
2.3 SWOT analysis for Zalando ................................................................................... 3
2.4 VRIO analysis for Zalando ..................................................................................... 5
3. Quelle ........................................................................................................................... 5
3.1 Company overview ................................................................................................. 5
3.2 Quelle’s strategy ..................................................................................................... 6
3.3 SWOT analysis for Quelle ...................................................................................... 6
3.4 VRIO analysis for Quelle........................................................................................ 8
4. Amazon......................................................................................................................... 8
4.1 Company overview ................................................................................................. 8
4.2 Amazon’s strategy .................................................................................................. 9
4.3 SWOT analysis for Amazon ................................................................................... 9
4.4 VRIO analysis for Amazon................................................................................... 11
5. Strategic group mapping............................................................................................. 11
6. Porter’s 5 forces analysis for the E-commerce industry ............................................. 12
7. Conclusion .................................................................................................................. 14
Appendix ........................................................................................................................ 15
References ...................................................................................................................... 20
List of Figures
Figure 1: Zalando’s assortment mix……………………………………………………..2
Figure 2: Zalando’s growth from 2009 to 2019…………………………………………2
Figure 3: SWOT summary for Zalando……………………………………………...….5
Figure 4: SWOT summary for Quelle………………………..……………………...….7
Figure 5: Amazon’s growth rate compared to e-commerce sales growth in the U.S…...8
Figure 6: SWOT summary for Amazon……….……………………………...………..11
Figure 7: Comparison Amazon, Zalando and Quelle………………………………......12
Figure 8: Porter’s 5 forces final assessment……………………………………………13
, iii
List of Abbreviations
AWS Amazon Web Services
GDPR General Data Protection Regulation
GmbH Gesellschaft mit beschränkter Haftung
SWOT Strengths, weaknesses, opportunities, and threats
, iv
Table of contents
List of Figures ................................................................................................................... ii
List of Abbreviations ....................................................................................................... iii
1. Introduction: The e-commerce industry ....................................................................... 1
2. Zalando ......................................................................................................................... 1
2.1 Company overview ................................................................................................. 1
2.2 Zalando’s strategy................................................................................................... 3
2.3 SWOT analysis for Zalando ................................................................................... 3
2.4 VRIO analysis for Zalando ..................................................................................... 5
3. Quelle ........................................................................................................................... 5
3.1 Company overview ................................................................................................. 5
3.2 Quelle’s strategy ..................................................................................................... 6
3.3 SWOT analysis for Quelle ...................................................................................... 6
3.4 VRIO analysis for Quelle........................................................................................ 8
4. Amazon......................................................................................................................... 8
4.1 Company overview ................................................................................................. 8
4.2 Amazon’s strategy .................................................................................................. 9
4.3 SWOT analysis for Amazon ................................................................................... 9
4.4 VRIO analysis for Amazon................................................................................... 11
5. Strategic group mapping............................................................................................. 11
6. Porter’s 5 forces analysis for the E-commerce industry ............................................. 12
7. Conclusion .................................................................................................................. 14
Appendix ........................................................................................................................ 15
References ...................................................................................................................... 20
