MKT 315 PRACTICE SOLUTION COMPLETE
QANDA STUDY REVIEW PACK
●● Danny just purchased a new iPad to use with the Square system for
conducting transactions and tracking his stock in his small business.
Danny is part of which of the following?
Answer: B2B market
●● Which of the following food products would most likely use an
undifferentiated marketing strategy?
Answer: Corn
●● An undifferentiated marketing strategy is likely to fail even if a firm
has the resources to develop a single marketing mix that satisfies
customers' needs if the market for the product is _______.
Answer: heterogeneous
●● If a furniture maker targets the consumer and business markets for
office desks with separate marketing mixes for each, it is using the
_______.
Answer: differentiated targeting strategy
●● Why would Domino's and Little Caesar segment the market for
pizza?
, Answer: Because customer needs tend to vary
●● A buffet restaurant targets those who love "all-you-can-eat" meals.
Its promotions target those who desire to get more for less money and/or
those who like variety in their meals. However, the company knows that
many of the people who come in will not eat as much. Others, however,
may eat way past the value of what they paid. The buffet has balanced
this out in its pricing strategy, classifying its diners as light eaters,
moderate eaters, and heavy eaters. What type of segmentation strategy is
the buffet using?
Answer: Behavioristic variables
●● Penny is a pharmaceutical sales rep who promotes the benefits of her
company's latest medicine. The medicine's benefits and side effects are
complex, so she personally visits doctors in large medical practices and
hospital administrators to explain the drug's benefits, side effects, and
value in prolonging lives. Such personal selling efforts are often used by
firms segmenting by _______.
Answer: size and type of organization
●● At what stage of the target market selection process is the marketer
first likely to uncover information that makes a segment less attractive
than previously thought?
Answer: Developing market segment profiles
QANDA STUDY REVIEW PACK
●● Danny just purchased a new iPad to use with the Square system for
conducting transactions and tracking his stock in his small business.
Danny is part of which of the following?
Answer: B2B market
●● Which of the following food products would most likely use an
undifferentiated marketing strategy?
Answer: Corn
●● An undifferentiated marketing strategy is likely to fail even if a firm
has the resources to develop a single marketing mix that satisfies
customers' needs if the market for the product is _______.
Answer: heterogeneous
●● If a furniture maker targets the consumer and business markets for
office desks with separate marketing mixes for each, it is using the
_______.
Answer: differentiated targeting strategy
●● Why would Domino's and Little Caesar segment the market for
pizza?
, Answer: Because customer needs tend to vary
●● A buffet restaurant targets those who love "all-you-can-eat" meals.
Its promotions target those who desire to get more for less money and/or
those who like variety in their meals. However, the company knows that
many of the people who come in will not eat as much. Others, however,
may eat way past the value of what they paid. The buffet has balanced
this out in its pricing strategy, classifying its diners as light eaters,
moderate eaters, and heavy eaters. What type of segmentation strategy is
the buffet using?
Answer: Behavioristic variables
●● Penny is a pharmaceutical sales rep who promotes the benefits of her
company's latest medicine. The medicine's benefits and side effects are
complex, so she personally visits doctors in large medical practices and
hospital administrators to explain the drug's benefits, side effects, and
value in prolonging lives. Such personal selling efforts are often used by
firms segmenting by _______.
Answer: size and type of organization
●● At what stage of the target market selection process is the marketer
first likely to uncover information that makes a segment less attractive
than previously thought?
Answer: Developing market segment profiles
