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Public Relations
Everything you need to know for getting started in Public Relations. This package includes all textbook information for this course.
[Show more]Everything you need to know for getting started in Public Relations. This package includes all textbook information for this course.
[Show more]The history and growth of PR, influencing, evolution of PR, Page's five principles of successful corporate PR
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Add to cartThe history and growth of PR, influencing, evolution of PR, Page's five principles of successful corporate PR
Communication in PR, goals, traditional theories, contemporary theories, types, receiver's bias, feedback
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Add to cartCommunication in PR, goals, traditional theories, contemporary theories, types, receiver's bias, feedback
Public opinion, definition, explanations, Maslow's hierarchy of needs, attitudes, acceptance
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Add to cartPublic opinion, definition, explanations, Maslow's hierarchy of needs, attitudes, acceptance
Management PR, PR plan, campaign, objectives, budgeting, implementation, departments, agencies, reputation management, jobs in demand
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Add to cartManagement PR, PR plan, campaign, objectives, budgeting, implementation, departments, agencies, reputation management, jobs in demand
Ethics PR, utillitarism, golden mean, principle of utility, judeo-christian ethic, categorical imperative, code of conduct, corporate social responsibility, categories, government, journalism, council of PR firms code of ethics, four ethical theories, six core values
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Add to cartEthics PR, utillitarism, golden mean, principle of utility, judeo-christian ethic, categorical imperative, code of conduct, corporate social responsibility, categories, government, journalism, council of PR firms code of ethics, four ethical theories, six core values
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