Global Marketing Final Exam 2023 (A+ GUARANTEED) All exams combined

what is the goal of businesses correct answers long term survival 3 ways to increase market share correct answers New customers, more business with existing customers, retain more customers 4 Competitive growth strategies correct answers market penetration, product development, market developm...

Product strategies in International markets? correct answers 1. Product Communication Extension = When a company is selling the Same Product with the same communication strategy across different countries. EX. Nike,Iphone 2. Product Extension Communication Adaptation = When faced with consumers ...

corporate planning correct answers the formulation of long term generalized goals for an enterprise as a whole strategic planning correct answers a type of planning conducted at the highest levels of management, dealing with products, capital, and research and the long and short term goals of a c...

Market Penetration correct answers A marketing strategy defined by getting existing customers to buy more products that exist already. Market Development correct answers A marketing strategy defined by taking existing products into new markets Product Development correct answers A marketing st...

GDP correct answers Gross Domestic Product total value of products/services produced in one year What does it mean if a country has a negative balance of trade goods and services? correct answers the country bought more than they sold Timeline of Dominating Global Markets correct answers 1950...

What is a global consumer? correct answers an individual or organization buyer that has similar needs and tastes worldwide (homogeneous tastes/wants) External influences on the global consumer correct answers - reference groups, - culture - family - demographics - social status - MARKETING A...

A company that engages in global marketing focuses resources on? correct answers The global market opportunities and threats. marketing mix correct answers price, product, promotion, place what is used to create global marketing programs? correct answers The marketing Mix (4 P's) Marketing...

Four Trends Affecting Global Business correct answers 1. Growth of the WTO and open trade agreements 2. Developing countries moving toward free trade 3. The internet, cellular, and networked communication 4. A mandate to manage the global environment for the future International Marketing co...